Comments on: Growing New Crops

By: seostudio

seostudio — Sun, 12 Jul 2009 16:28:11 +0000

A very interesting article!
I liked!
I would be here now go more often!

By: seostudio

seostudio — Sun, 12 Jul 2009 11:28:11 +0000

A very interesting article!
I liked!
I would be here now go more often!

By: Blasting the Technology and Marketing Elite | KyleLacy.com

Blasting the Technology and Marketing Elite | KyleLacy.com — Thu, 18 Sep 2008 02:33:25 +0000

[...] elite” are not the best of friends. The post talks about the narrow outlook of innovation and advancement that some of technologically savy individuals possess. From his post: Take a look [...]

By: deny.poerhdiyanto

deny.poerhdiyanto — Thu, 11 Sep 2008 06:23:05 +0000

Yup, I agree with you mate, but it’s a high risk step to take,
what do you think?

By: cirena

cirena — Wed, 10 Sep 2008 18:59:15 +0000

Large corporations incubating techno upstarts isn’t a new idea…but its not always successful. In 2000, I worked for a large media conglomerate in Germany that was trying to do its own version of MyPoints, or online bonus program. We had just set everything up, selected prizes, had a marketing strategy and all, and corporate decided to buy a (at the time) successful start-up in the same field. Sometimes its easier and cheaper to buy the new technology or service than to develop it in-house.

By: Scott Fox, E-Commerce Success Blog

Scott Fox, E-Commerce Success Blog — Wed, 10 Sep 2008 18:39:30 +0000

This is a nice theory but who needs the established media companies to incubate anything?

Entrepreneurs backed by the venture community have filled the gap just fine with plenty of promising startups.

Yes, the media companies should be doing it themselves (instead of hoping desperately that the Internet would somehow go away…) but they also have the luxury of being fast-followers and using their deep pockets to acquire the best startups.

My whole career has been based on (profitably) helping this transition. Media companies and startups need each other.

Market-based evolution at work.

By: Debra

Debra — Wed, 10 Sep 2008 18:38:02 +0000

As a recent MSM evacuee, this post is spot-on from my perspective. I would have loved it if my former employer had gotten this “radical” instead of trying to force things to fit online because they fit in print. Two different media, two different audiences with different expectation, needs and demands.

Yes, timely content is key whether it’s Old Media or New Media. But the delivery and display are dramatically different and too few in Old Media grasp that. Yes, part of it is about control. You can’t control a forum, a blog site, story comments, community calendar submissions. It’s your community, your readers/users, God love ‘em, and in this day, they want their say. Provide a platform where they can interact and they’ll stay around. Otherwise, they’ll set up their Google news alerts and stop by your site only when something grabs their attention.

By: Richard Reeve

Richard Reeve — Wed, 10 Sep 2008 17:34:28 +0000

Love the seed reference (and I’m working to put a head shot in twitter profile, I listened). During lunch yesterday Paul discussed how middle management causes constipation for the next new thing. I’d put a lot of effort in creating the escape pod teams to provide full range variety of types and strengths. I’d also be upfront and make clear to the group why each was chosen, so they can see themselves in a community model, not a corporate model, giving them the best opportunity to hit the ground running.

I think the incentive of revenue sharing, signing for a clear “lay” to use the whaling terminology, and to have all aspects of of the financial eventualities placed on the table in full view, would optimize term performance.

By: BarbaraKB

BarbaraKB — Wed, 10 Sep 2008 17:18:37 +0000

Old Media vs. New Media: it’s all media. And while NYTimes, WSJ and People and so many other “old media” types have already done what you suggest (and many have lost lots of $$ doing it), Chris, it still comes down to this: timely content. A piece of that timely content is participation by readers/users. But not at the expense of timeliness and good content. Take a look @ what’s happening with our current political scene: rumors and muck raking all over the internet from both parties @ all sorts of sites and blog. Where does someone go for the timely and *good* content? What’s a user to do? Who do they trust? Peace (as always)!

By: Zack Brandit

Zack Brandit — Wed, 10 Sep 2008 15:59:57 +0000

I agree with Josh and Bob. Managers desire control as it is their way to claim responsibility and prove their function is needed. Bigger the company, usually larger the hierarchy.
This of course impacts the organisational culture.

Shareholders also have their word to say and many are prone to risk aversion when considering innovation.

On the other hand the intention behind this innovation is extremely important and must resonate in the company (and out)as pure.

With today’s economical situation, people may think twice before deciding to jump into an innovative but risky business. One can easily lose his job.

In any case, companies will soon realize that they will have to invest differently in their branding strategy. By engaging their employees and other stakeholders larger firms might create smaller and yet better managed projects.
The “escape pod” is an interesting model, but I believe the team will need more nurturing than just cash and a scorecard.

With ZackBrandit, I didn’t think twice.
Me & my team followed your philosophy and started small.
Time will tell if we made the right decision.
In the meantime I invite you to check our blog http://blog.zackbrandit.com
where we talk about brand engagement.