Guest Post – What Bloggers Can Learn From Journalists

Anita This is a guest post by Anita Bruzzese

I have a lot of fun reading blogs and often learn a lot. But as a trained journalist, sometimes I see things in a blogger’s copy that bugs me a bit, and sometimes I read stuff that makes me cringe. Some of it just confuses me, and some of it appalls me. So, when Chris asked me to write a guest post on what bloggers can learn from journalists, I decided to make a list:

What Bloggers Can Learn From Journalists

  1. It takes time to gain trust. If you post something that has an “agenda,” be upfront about it. Being deceptive, unethical or manipulative may get you short-term results, but the long-term impact to you and your efforts will be detrimental. Most big stories by journalists have come only after they spent months or even years getting a source to trust them.

  2. You are what you write. Whether it’s 300 words or 60,000 words, you have to make sure it’s accurate. A Pew Centre survey on bloggers found that while 34 percent of bloggers consider their writing to be a form of journalism, only 56 percent “sometimes or often” spent extra time trying to verify facts. Always double-check the spelling of a name, the name of an organization, dates, etc. If you want to be taken seriously by those outside the blogosphere, you’re going to have to verify your facts 100 percent of the time.

  3. Use attribution. Journalists are trained to always provide a source for their material. This helps put the information in context, and tells the reader you’re not just making up stuff. It shows that you have a dedication to getting it right.

  4. Step away from the computer. It’s easy these days to think that all questions and answers begin and end on the Web, but don’t insulate yourself that way. Talk to people on the street. Listen to conversations in checkout lines or while waiting for a movie.  Learn how to ask questions of people outside your circle of friends and acquaintances – that’s what will net you a golden nugget of information that no one else has. Anyone can regurgitate what they get from Google. It’s the effort to get original information and look beyond the obvious that grabs attention and respect.


  5. Look for the news peg. Journalists have always known they’ve got a limited amount of people’s time, so they need to make sure no one says “so what” when reading a story. If you tie your information to a current event, it makes the story more relevant for them. For example, if you have a “green” company, then Earth Day is a perfect time to use it as your “peg” to attract attention.

  6. Be consistent. Journalists use the Associated Press Stylebook, a rulebook we use to make sure our “style” is consistent. (For example, we write out numbers less than 10, and use numerals if it’s 10 or more.) You don’t have to use this stylebook, but you should understand it is distracting when your writing style is all over the place.

  7. Precision is key. If you carefully consider each word and each sentence, then you’ve put yourself in another realm as a writer. Precision helps you gain respect and legitimacy because is shows you’re taking your writing and reporting seriously, even if you’re writing humor. At the very least, consult a dictionary, thesaurus and grammar book. All the Web site flash and dazzle in the world won’t cover up poor writing riddled with spelling and grammar mistakes. Trust me: If there’s one typo, one spelling error, someone is going to call you stupid.

  8. Just get on with it. You may hate me when I tell you this: I’ve never had writer’s block. I’ve been writing for a long time, and I’ve never once sat down at a keyboard and had a blank brain. Here’s the key: Just blurt out loud the first thing that comes to mind when you think of your subject. This is a technique taught to all first-year journalism students, and it has never failed me. The point is not to labor over your lead. Once you get something down, you can get on with the rest of the story. If you “overwrite” your lead, readers will quickly lose interest and move onto something else. And one more point: Deliver what you promise. Don’t sensationalize your lead and then fail to back it up with the information in the story.


  9. Rewrite. One of the most important parts of any good story is the rewrite. When I wrote my second book, I spent three months writing it and three months editing it. I put on five different hats when I read the copy: 1) as writer I made sure the copy flowed easily; 2) as a reporter, I made sure the copy included solid facts and sources; 3) as a copyeditor, I made sure I used proper grammar, correct spelling and looked for ways to tighten the copy so that it was concise; 4) as a workplace/career journalist, I made sure I was giving people information they wouldn’t find elsewhere; and 5) as a reader, I made sure that even if I knew nothing about the subject, it was still clear. (By the way, don’t try and put on all these hats at once. You’ll lose focus and get confused.)

  10. Understand you’re creating history. That may sound dramatic, but it’s true. Your writing will last forever. Don’t abuse the privilege of being able to record the events and feelings of our day. With every word you write, you’re leaving a record for future generations, and that’s not an assignment anyone should take lightly.


Anita Bruzzese is a syndicated columnist for Gannett News Service and USAToday.com. She is the author of two books, including “45 Things You Do That Drive Your Boss Crazy,” named one of the top 10 most notable books by the New York Post. Her website is www.45things.com, and she can be reached at anita@anitabruzzese.com

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  • http://twitter.com/nhamilt Nicole Hamilton

    @Craig I completely agree with you. One of the reasons I love blogosphere so much is because there is room and a certain level of tolerance for imperfection. That doesn’t mean that you should disregard spell checking your post or forget to give credit when credit is due, but there is a certain authenticity and voice you hear when you read a blog, a different level of authenticity than I get when I read a newspaper. In turn, I think that is what allows for great conversations to take place. Conversations that we grow from, share with one another, and ultimately learn from. More importantly, while I see many people trying to define the “rules” of social media and the blogosphere, the beauty of it is that there really isn’t (or shouldn’t be) a right approach or a wrong approach. If we continue to fight that, are we going to be able to uphold why we are all here in the first place?

  • http://revenuereservoir.com/welcome Ben Moreno

    Wow! These are some great tips. The best part is the reminder to also be precise. I notice spelling and grammar mistakes all the time. Even on some of the top blogs. The most common grammar mistake I see is leaving out a word.

    This happens all the time and I notice it happens to me all the time. It really helps to reread your entire post again because, sometimes you might say, “will”, when you meant “won’t”, etc.

    By the way….nice eyes.

  • http://revenuereservoir.com/welcome Ben Moreno

    Wow! These are some great tips. The best part is the reminder to also be precise. I notice spelling and grammar mistakes all the time. Even on some of the top blogs. The most common grammar mistake I see is leaving out a word.

    This happens all the time and I notice it happens to me all the time. It really helps to reread your entire post again because, sometimes you might say, “will”, when you meant “won’t”, etc.

    By the way….nice eyes.

  • http://melyt.wordpress.com Melanie Thompson

    As a former journalist and the editor emeritus at my office, it always amazes me how little people pay attention to spelling and grammar. It only takes a second to copy your entry into Word or some other editor to make sure everything looks okay. Why wouldn’t you want it to be correct? It helps with your credibility. It makes you “smarter” (or at least appear that way). It also shows respect for your readers.

    Great tips, and yay for AP style.

  • http://melyt.wordpress.com Melanie Thompson

    As a former journalist and the editor emeritus at my office, it always amazes me how little people pay attention to spelling and grammar. It only takes a second to copy your entry into Word or some other editor to make sure everything looks okay. Why wouldn’t you want it to be correct? It helps with your credibility. It makes you “smarter” (or at least appear that way). It also shows respect for your readers.

    Great tips, and yay for AP style.

  • http://www.gosmart4u.com/ Candis Hidalgo

    Excellent post Anita! EVERY blogger, whether they agree with it or not, should read this post and consider it heavily. Especially point #10… what’s posted on the internet stays on the internet! Your reputation is written right into every post you publish.

  • http://www.classifiedflyerads.com/blog Candis Hidalgo

    Excellent post Anita! EVERY blogger, whether they agree with it or not, should read this post and consider it heavily. Especially point #10… what’s posted on the internet stays on the internet! Your reputation is written right into every post you publish.

  • http://donotreadthisblogunless.blogspot.com/ Nicholas Chase

    Hi Anita,

    You have focused and shared the essential requirements for the ‘ blogosphere’ and bloggers wanting more than just passing interest in their thoughts. To be highly regarded and considered an authority takes time and effort.

    Thanks to Chris Brogan for finding you and sharing his considerable audience. I look forward to reading more of your work!

    Respectfully,

    Nicholas Chase
    Twitter.com/nachase
    http://donotreadthisblogunless.blogspot.com/

  • http://donotreadthisblogunless.blogspot.com/ Nicholas Chase

    Hi Anita,

    You have focused and shared the essential requirements for the ‘ blogosphere’ and bloggers wanting more than just passing interest in their thoughts. To be highly regarded and considered an authority takes time and effort.

    Thanks to Chris Brogan for finding you and sharing his considerable audience. I look forward to reading more of your work!

    Respectfully,

    Nicholas Chase
    Twitter.com/nachase
    http://donotreadthisblogunless.blogspot.com/

  • http://www.defining-value.com/blog Amy Lauren Young

    Anita, your comments were very insightful and helpful! Thank you! Chris, I so appreciate your blogs that provide tools or helpful strategies for legitimate businesses trying to make it on the Internet. Thank you!!

  • http://www.defining-value.com/blog Amy Lauren Young

    Anita, your comments were very insightful and helpful! Thank you! Chris, I so appreciate your blogs that provide tools or helpful strategies for legitimate businesses trying to make it on the Internet. Thank you!!

  • http://www.45things.com Anita Bruzzese

    First, let me say thanks to Chris for the opportunity to guest post on his blog. Second, I want to thank everyone for their comments. I’ve been following the conversation all day, both here and on Twitter. I appreciate the thought that went into each comment, and also appreciate the compliments — and the criticisms. I feel very fortunate that I do something for a living that teaches me something every day — and that includes what I’ve learned here today.

  • http://www.45things.com Anita Bruzzese

    First, let me say thanks to Chris for the opportunity to guest post on his blog. Second, I want to thank everyone for their comments. I’ve been following the conversation all day, both here and on Twitter. I appreciate the thought that went into each comment, and also appreciate the compliments — and the criticisms. I feel very fortunate that I do something for a living that teaches me something every day — and that includes what I’ve learned here today.

  • http://www.ireflectm.com Carlos Hernandez

    Your post is timely and speaks well of Chris to share his community with you!

    Thank you for emphasizing the discipline that journalists earn by studying their craft! Admittedly, my patience to read posts which lack good English grammar is strained.

    Here is “The Atlantic” magazine’s Andrew Sullivan’s article “Why I Blog”. Wonderfully composed!

    http://www.theatlantic.com/doc/200811/andrew-sullivan-why-i-blog/4

  • http://www.ireflectm.com Carlos Hernandez

    Your post is timely and speaks well of Chris to share his community with you!

    Thank you for emphasizing the discipline that journalists earn by studying their craft! Admittedly, my patience to read posts which lack good English grammar is strained.

    Here is “The Atlantic” magazine’s Andrew Sullivan’s article “Why I Blog”. Wonderfully composed!

    http://www.theatlantic.com/doc/200811/andrew-sullivan-why-i-blog/4

  • http://maximumcustomerexperience.com Kelly

    Anita,

    This was a wonderful and necessary post. I’m sure we all try, at some level, to create writing worth the reading. If we’re not quite there yet, you’ve given a lot of great advice on how to aim higher.

    My favorite phrase from this post: “Don’t abuse the privilege.” For me that sums up your top ten in a nutshell. Well said.

    Chris,

    Great guest post. Thanks for inviting Anita in!

    Regards,

    Kelly

  • http://maximumcustomerexperience.com Kelly

    Anita,

    This was a wonderful and necessary post. I’m sure we all try, at some level, to create writing worth the reading. If we’re not quite there yet, you’ve given a lot of great advice on how to aim higher.

    My favorite phrase from this post: “Don’t abuse the privilege.” For me that sums up your top ten in a nutshell. Well said.

    Chris,

    Great guest post. Thanks for inviting Anita in!

    Regards,

    Kelly

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  • http://www.trishreske.com Trish

    Thanks for the tips, Anita. I am a writer by trade, but it’s helpful to remember the basics of good writing, whether it’s an article, book or blog entry. If you’re going to take the time to write a blog, make it compelling, relevant, and accurate. You’re right, bad grammar and spelling reflect badly on the writer and undermine credibility.

  • http://www.trishreske.com Trish

    Thanks for the tips, Anita. I am a writer by trade, but it’s helpful to remember the basics of good writing, whether it’s an article, book or blog entry. If you’re going to take the time to write a blog, make it compelling, relevant, and accurate. You’re right, bad grammar and spelling reflect badly on the writer and undermine credibility.

  • http://www.impactinteractions.com Jeremy Latimer

    Great article! Not only is it great advice for bloggers, but it would serve anyone well who writes to an audience- no matter how large or small, public or personal. I wish more people would take to heart “You are what you write” and “Precision is key.” If you want people to take you seriously, write like you want to be taken seriously, not like a teen on Instant Messenger.

    I think that a lot of people think that email, blogs, online communities, and other online forms of communication don’t require us to use as much care in what we write because these media are meant to connect people together and be personal. What these people don’t understand is that just because the forum for discussion has changed, doesn’t mean that the quality of discussion should be degraded. When we interact someone online, language is one of the most prominent (and sometimes the only) defining characteristic we have to form an opinion about another person, so we should be even more careful and intentional with what we write.

  • http://www.impactinteractions.com Jeremy Latimer

    Great article! Not only is it great advice for bloggers, but it would serve anyone well who writes to an audience- no matter how large or small, public or personal. I wish more people would take to heart “You are what you write” and “Precision is key.” If you want people to take you seriously, write like you want to be taken seriously, not like a teen on Instant Messenger.

    I think that a lot of people think that email, blogs, online communities, and other online forms of communication don’t require us to use as much care in what we write because these media are meant to connect people together and be personal. What these people don’t understand is that just because the forum for discussion has changed, doesn’t mean that the quality of discussion should be degraded. When we interact someone online, language is one of the most prominent (and sometimes the only) defining characteristic we have to form an opinion about another person, so we should be even more careful and intentional with what we write.

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  • http://didyouknow.org Jimmy

    Great post. With hard work and dedication scribling can be turned into writing. Indeed, we can learn a lot from journalists. After all, a blog is a journal.

  • http://didyouknow.org Jimmy

    Great post. With hard work and dedication scribling can be turned into writing. Indeed, we can learn a lot from journalists. After all, a blog is a journal.

  • http://www.spotlightideas.co.uk Eamon

    I liked this post because it’s nice to come across someone from outside the marketing blogsphere – with fresh ideas.
    I particularly liked points 8 and 9.
    Just like to add: one of the things that bugs me is when people fail to give examples of what they are talking about (I notice you make a point of giving an example) – in particular case studies.

  • http://www.spotlightideas.co.uk Eamon

    I liked this post because it’s nice to come across someone from outside the marketing blogsphere – with fresh ideas.
    I particularly liked points 8 and 9.
    Just like to add: one of the things that bugs me is when people fail to give examples of what they are talking about (I notice you make a point of giving an example) – in particular case studies.

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  • http://stevenimmons.org Steve Nimmons

    I’m not sure that ‘writing lasts forever’ (as in point 10). Journalistic output has a rather short half-life in my view. Just to represent the counterpoint, blogging is sometimes more entertaining when it breaks all the rules and is wonderfully amateur.

  • http://blog.stevenimmons.org Steve Nimmons

    I’m not sure that ‘writing lasts forever’ (as in point 10). Journalistic output has a rather short half-life in my view. Just to represent the counterpoint, blogging is sometimes more entertaining when it breaks all the rules and is wonderfully amateur.

  • http://www.ecopreneursguide.com Scott Johnson

    As a blogger, I appreciate Anita’s advice. I have always had less respect for writers who have poor grammar and spelling. She points this out nicely:

    “Precision helps you gain respect and legitimacy because is shows you’re taking your writing and reporting seriously, even if you’re writing humor. At the very least, consult a dictionary, thesaurus and grammar book. All the Web site flash and dazzle in the world won’t cover up poor writing riddled with spelling and grammar mistakes. Trust me: If there’s one typo, one spelling error, someone is going to call you stupid.”

    Of course, she makes a typo in that very paragraph. It drives home to me the point of legitimacy. Practice what you preach and be authentic, or I, as a reader, lose respect for you and what you’re doing. One easy mistake like this one is not a huge deal, but if I see more than one, then I just know the person is not taking the time to proof their own copy, which screams amateur.

  • http://www.ecopreneursguide.com Scott Johnson

    As a blogger, I appreciate Anita’s advice. I have always had less respect for writers who have poor grammar and spelling. She points this out nicely:

    “Precision helps you gain respect and legitimacy because is shows you’re taking your writing and reporting seriously, even if you’re writing humor. At the very least, consult a dictionary, thesaurus and grammar book. All the Web site flash and dazzle in the world won’t cover up poor writing riddled with spelling and grammar mistakes. Trust me: If there’s one typo, one spelling error, someone is going to call you stupid.”

    Of course, she makes a typo in that very paragraph. It drives home to me the point of legitimacy. Practice what you preach and be authentic, or I, as a reader, lose respect for you and what you’re doing. One easy mistake like this one is not a huge deal, but if I see more than one, then I just know the person is not taking the time to proof their own copy, which screams amateur.

  • http://www.fwrenaissance.com Sonja Cassella

    I had to read the graph again to catch the capitalized “I” you’re speaking of. Make no mistake: copyediting standards for blogs are lower than for print media. It’s just not reasonable to hold bloggers to the same standards as journals which have a second set of eyes at play.

  • http://www.fwrenaissance.com Sonja Cassella

    I had to read the graph again to catch the capitalized “I” you’re speaking of. Make no mistake: copyediting standards for blogs are lower than for print media. It’s just not reasonable to hold bloggers to the same standards as journals which have a second set of eyes at play.

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  • joan lorimier

    Anita: It isn’t brain surgery. Get over it.

  • joan lorimier

    Anita: It isn’t brain surgery. Get over it.

  • Deb Lawley

    I have generally found that articles in Gannett newspapers are rarely up-front about their agenda; they are rarely objective; and they frequently sacrifice veracity in order to make their point. Our local newspapers are all owned by Gannett, and they regularly misquote, misstate, and mangle stories. As for journalism in general, the lack of spelling, grammar, and understanding of vocabulary makes me cringe.
    While it’s true that many bloggers don’t adhere to Anita’s standards, many journalists don’t either. And let’s remember that journalists, theoretically, have formal training, professional editors, fact-checkers, copy-editors, and a support organization. They also get paid to do this. For bloggers, it’s usually a solo operation, and it isn’t their day-job. They do it because the media giants like Gannett don’t want to tell the story the bloggers want to tell.

  • Deb Lawley

    I have generally found that articles in Gannett newspapers are rarely up-front about their agenda; they are rarely objective; and they frequently sacrifice veracity in order to make their point. Our local newspapers are all owned by Gannett, and they regularly misquote, misstate, and mangle stories. As for journalism in general, the lack of spelling, grammar, and understanding of vocabulary makes me cringe.
    While it’s true that many bloggers don’t adhere to Anita’s standards, many journalists don’t either. And let’s remember that journalists, theoretically, have formal training, professional editors, fact-checkers, copy-editors, and a support organization. They also get paid to do this. For bloggers, it’s usually a solo operation, and it isn’t their day-job. They do it because the media giants like Gannett don’t want to tell the story the bloggers want to tell.

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