January 11, 2007 12 Comments

Heidi Miller Professional Spokesperson

Heidi Miller has the perfect post to help take my mind off the parts of my experience at CES that annoyed me: namely, poorly planned booth experiences.


Click To Play

Ever wonder why that other company’s booth is crowded, and your presentation is a flop? Check out my first vidcast about four strategies for drawing a crowd into your booth, straight from the mouth of a professional trade show spokesperson. Thanks for watching!

Related posts:

  1. A Conversation with Heidi Miller
  2. Heidi Miller’s Podcast

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  • http://www.ldpodcast.com Whitney

    I thought this was really interesting. I’ve been to so many trade shows- home shows, car shows, yarn and knitting shows, for goodness sake, where people do not make very much effort to show off their products to their best advantage, and miss alot of potential business by letting it walk down the aisle unengaged.
    Now, I don’t like being attacked by people in the aisles either, but the best booths are those with knowledgable and outgoing people-probably because I am a woman, I just can’t stand the “perky but stupid” approach- I need brains regardless of the gender of the host. I can’t imagine a tech trade show with clueless people in the booth- when it’s all about the new cutting edge stuff, you better have people that show you why you can’t live without it.

  • http://www.ldpodcast.com Whitney

    I thought this was really interesting. I’ve been to so many trade shows- home shows, car shows, yarn and knitting shows, for goodness sake, where people do not make very much effort to show off their products to their best advantage, and miss alot of potential business by letting it walk down the aisle unengaged.
    Now, I don’t like being attacked by people in the aisles either, but the best booths are those with knowledgable and outgoing people-probably because I am a woman, I just can’t stand the “perky but stupid” approach- I need brains regardless of the gender of the host. I can’t imagine a tech trade show with clueless people in the booth- when it’s all about the new cutting edge stuff, you better have people that show you why you can’t live without it.

  • http://www.idoitdigital.com Clintus

    Man, where was this video when they were planning CES?

  • http://www.idoitdigital.com Clintus

    Man, where was this video when they were planning CES?

  • http://www.managingthegray.com C.C. Chapman – Managing the Gr

    Heidi always rocks. Great tips all around and everyone should watch this before they set up at a conference.

    Does she ever not smile though? That is the real question. :)

  • http://www.managingthegray.com C.C. Chapman – Managing the Gray Marketing Podcast

    Heidi always rocks. Great tips all around and everyone should watch this before they set up at a conference.

    Does she ever not smile though? That is the real question. :)

  • http://stevegarfield.com steve garfield

    If Heidi Miller were here she’d probably tell you that your blog post needs a link to Heidi Miller for all your presentation needs.

    http://heidimillerpresents.com/

  • http://stevegarfield.com steve garfield

    If Heidi Miller were here she’d probably tell you that your blog post needs a link to Heidi Miller for all your presentation needs.

    http://heidimillerpresents.com/

  • http://makeitgreat.typepad.com/makeitgreat Phil Gerbyshak

    These are very interesting tips from Heidi. They seem so obvious…and yet, nobody is doing them. Thanks for sharing them.

  • http://makeitgreat.typepad.com/makeitgreat Phil Gerbyshak

    These are very interesting tips from Heidi. They seem so obvious…and yet, nobody is doing them. Thanks for sharing them.

  • http://www.heidimillerpresents.com Heidi Miller

    :-) Hmm. Maybe I should change my two-second statement from “I get paid to talk” to “I get paid to smile… and sound like I know what I’m talking about. ”

    C.C.: OK, asking me if I ever don’t smile is probably like asking you if you ever SLOW DOWN. :-p

  • http://www.heidimillerpresents.com Heidi Miller

    :-) Hmm. Maybe I should change my two-second statement from “I get paid to talk” to “I get paid to smile… and sound like I know what I’m talking about. ”

    C.C.: OK, asking me if I ever don’t smile is probably like asking you if you ever SLOW DOWN. :-p