March 9, 2007 12 Comments

Heroes or Zeroes- You Decide

Related posts:

  1. Decide More!
  2. How Heroes Failed Me

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  • nona

    OK, well-done. First mystery, tension – then the denoument. I chuckled. Laughed aloud, too. Thanks!

  • nona

    OK, well-done. First mystery, tension – then the denoument. I chuckled. Laughed aloud, too. Thanks!

  • http://www.mobasoft.com Michael Bailey

    Hehe – when does it air?
    Can I get that on Network2?

  • http://www.mobasoft.com Michael Bailey

    Hehe – when does it air?
    Can I get that on Network2?

  • http://www.jeffpersch.com Jeff

    Well, it turns out that this was created by NBC which I think is brilliant. Here is a quote from a story:

    “It turns out, the 2-minute spoof was an NBC creation. Marketing guru Vince Manze admitted to Variety that he created the spoof without any fanfare or even a tease to the real series, just as an experiment. He didn’t even tell Heroes creator Tim Kring about it. The video short got more than 1.5 million views on YouTube. Minze seems to be one of the few marketing guys who “get it”. He knows that people aren’t going to YouTube to watch advertisements or promos (unless they’re exceptionally creative).”

  • http://www.jeffpersch.com Jeff

    Well, it turns out that this was created by NBC which I think is brilliant. Here is a quote from a story:

    “It turns out, the 2-minute spoof was an NBC creation. Marketing guru Vince Manze admitted to Variety that he created the spoof without any fanfare or even a tease to the real series, just as an experiment. He didn’t even tell Heroes creator Tim Kring about it. The video short got more than 1.5 million views on YouTube. Minze seems to be one of the few marketing guys who “get it”. He knows that people aren’t going to YouTube to watch advertisements or promos (unless they’re exceptionally creative).”

  • http://www.teachingforthefuture.com Dave LaMorte

    I’m happy and disappointed all at the same time.

  • http://www.teachingforthefuture.com Dave LaMorte

    I’m happy and disappointed all at the same time.

  • http://www.idoitdigital.com Clintus

    haha that was great. Is that going to be a real show on the net or just a promo?

  • http://www.idoitdigital.com Clintus

    haha that was great. Is that going to be a real show on the net or just a promo?

  • http://www.chrisbrogan.com chrisbrogan

    See, that would be a fun extension of the brand. What if you could have a bunch of shows that have on-net spinoffs that work well at the 10,000 viewer mark, but that don’t cost so prohibitively much to make that the number brings you a profit?

    Oh wait, we’re talking about traditional TV.

  • http://www.chrisbrogan.com chrisbrogan

    See, that would be a fun extension of the brand. What if you could have a bunch of shows that have on-net spinoffs that work well at the 10,000 viewer mark, but that don’t cost so prohibitively much to make that the number brings you a profit?

    Oh wait, we’re talking about traditional TV.