Comments on: How Do We Kill Birds

By: How Do We Kill Birds | Technologie

How Do We Kill Birds | Technologie — Mon, 15 Mar 2010 17:47:40 +0000

[...] here to read the rest: How Do We Kill Birds Tags: awareness-walk, choose-which, Contest, Easier, follow-the-saga, Official, [...]

By: Experts on Trust – Digest of Trust and Censorhip in Online Media #2 | phomek

Mon, 22 Feb 2010 08:54:11 +0000

[...] Chris Brogan, author of Trust Agents, asks for Ideas for socially responsible bookmarketing: [...]

By: Social Media Speakers and Associations; a Great Fit

Social Media Speakers and Associations; a Great Fit — Thu, 05 Nov 2009 19:49:23 +0000

[...] book “Trust Agents” while at the same time do some good for society. Chris even posted How Do We Kill Birds? to ask for [...]

By: Timberland shoes

Timberland shoes — Mon, 19 Oct 2009 04:36:50 +0000

I like what you said.

By: Timberland shoes

Timberland shoes — Sun, 18 Oct 2009 23:36:50 +0000

I like what you said.

By: Expand your mind – read ‘Trust Agents’

Expand your mind – read ‘Trust Agents’ — Thu, 01 Oct 2009 06:53:50 +0000

[...] a successful blog and social network, as well as putting his money where his mouth is – he is even open to giving the book away for charities and non [...]

By: Rich Patterson

Rich Patterson — Tue, 22 Sep 2009 17:43:43 +0000

I'm ready to work on thsi anytime you are. sorry for the delay, had my head somewhere else…

By: bethkanter

bethkanter — Fri, 18 Sep 2009 00:12:37 +0000

Hi Chris:

In August, at Mashable Social Good – use the book title/screen capture and principle to urge people to make change in the world — the archimedes principle. Now it's in the slide show.

I got a box of Trust Agent books (a small number)- and using it as an incentive for donors to help me raise the Leng Sopharath's senior year tuition – doing this at the end of October at an event with several hundred folks. I've also given away one copy so far to a nonprofit (a hospital) – in a guest by Frank Barry about how to be a nonprofit Trust Agent. I'll be profiling the winner.

I've also given the books to a couple of folks who talk to a lot of nonprofits – and urging them to read to it — indrect way to make change – but many nonprofits could make a lot of change using the principles in your book.

Anyway, small numbers — but don't forget that small actions add up.

By: interculturaltalk

interculturaltalk — Wed, 16 Sep 2009 04:34:21 +0000

I've not read all the comments, so sorry if this is duplicate. You might want to start with who you know. Look at your clients, and see who is on boards of which not-for-profits (most CEO's end up being Chair of some annual gala for some organization, and perhaps they can buy books (at a good rate) to go in each of the goody bags that guests at the event get. As far as the return to the non-for-profit, you might want to package it as something more tangible/visually exciting than 5 hours–is there something you can do/complete in 5 hours?–a workshop for their marketing team? A Twitter/You Tube Viral Sensation (a la when you got on that Pirate Ship–it was big, visible, made you look good but in this case might make a great association between the cause and the company that is buying the book.). How will the book make someone's client happier? Oohh–I bet a bank or appropriate company might like to offer a workshop or key note to their top clients–you could do a 1 hour keynote, and work 4 hours with teens at a local school and have them create something amazing (a la Damon Weaver) to show as well (maybe it's a competition, with a scholarship or savings bond prize to the students as well), company buys books to give to exclusive guests as take away at event.

And, I'd be irresponsible to not offer to submit a proposal to plan this promotion for you! (my marketing experience is more in not-for-profit and programming arena!)

Of course you can always do the x percent from purchase of each book as a promotion with a specific charity so that they market it to their consituents/members.

Good luck and congratulations on the book.

By: Dale Underwood

Dale Underwood — Mon, 14 Sep 2009 15:00:31 +0000

Chris,
I took Trusted Agents advice and created a blog post that will help you and other authors crack a huge non-profit market with your books.

http://bit.ly/8Fa55

See you in Boston...

Dale - EchoQuote