How Do You Stack Up

titles Swing by any page at Alltop and browse the titles other bloggers are using. Now, compare their titles to yours. Which would you click? Go back and look at the last 30 days of your blog. How many posts does that encompass? If someone only had the last 30 days of your blog to go on, what would they say about it?

If you look at this graphic I copied, you’ll see a few titles that get your eyebrow raised. I found the experiment to be interesting, and even more interesting when I picked a topic material that wasn’t really my thing. It’s amazing how just the titles got me thinking about my own blog and what I could do better.

Just for fun, I grabbed the most recent titles from my blog. Here they are:

The Location Game – Over on OPENForum
Panasonic Lumix DMC-LX3 Review
How Social Media Can Power Your Business – Kitchen Table Talks
Points of Contact
The Social Media Pie – over on OPEN Forum
How I Use Mindmapping to Write
Cubicle Farming
New Job New You – a Book Review
The Writing Practice
Switch- A Book Review
The Beginning – Kitchen Table Talks
How NOT to Help Haiti
How Systems Thwart Service
Your Farmer List
Living In Google Wave
What is Your Pop-Up Store
Get Seen- Do It Now
Represented by the APB Speaker’s Bureau
More Fun Than Competition
Business Stripped Bare – Book Review
Do One Thing Very Well
How Heartfelt Marketing Delivers
The Future Is Evidently Blurry
A Customer Aware World
Experiment- 30 Days of Bing
Deepen Your Networks
New Sponsor – Search Engine Strategies NYC
Are You Ready for Fun

There are four book reviews. There are four “announcement/promotion” type posts. There are seven video posts.

Of the titles, I think I did okay. I think they could be better. I’m sure Brian would tell me I could do better.

So, what do you think? How do YOU stack up? Does looking at other people’s titles and ideas help you think about your blog?

Can you see the value in comparisons, or, as I talk about in More Fun Than Competition, are you just competing with yourself?

If your blog was the next Wired / BusinessWeek / FastCompany / whatever-for-your-industry, how would you rate it?

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Just looking at your titles, not a lot jumps out at me. I'd say they don't stack as well as I'd have thought. I'm a subscriber and rarely look at the titles closely.

A few of your titles really jumped out though and would have caught my eye in feedreaders.

This post made me think though that I should review mine on a regular basis.

Good call out. Cheers, Todd
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Thanks as always great information. You keep us in the know and it's hard to keep up with all the information.
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A headline is of crucial impostance to attract readers and that cannot be over-emphasized.
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In writing an interesting article, is a catchy headline a sine qua non. In Facebook and Twitter must I always be acutely sensitive to my reader's demands? Well, if you want your blog to make money, you better.
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Chris you no longer need headlines, I anticipate you content everyday. However, thanks for expanding the minds and thinking of us who with your input are making headway into our marketing businesses. Keep it coming Chris, with or without headlines.
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Thanks Chris..this is definitely important to think about, as writing for blogs is different that writing a “term paper”! We are geared today for “impact and brevity” You get 140 characters and 2.7 seconds to get my attention: the new bar for engaging readers it seems. What's interesting for me is it isn't always consistent with what I think is engaging and what actually is to readers? So, I continue to post and learn. Ultimately, it's about what adds value to my world and what I can share with my sphere of interest. One of my biggest headline responders was “Johnny Depp leaves Five Thousand Dollar Tip”. Go figure!!
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“Johnny Depp leaves Five Thousand Dollar Tip”. Go figure!!

How Do You Stack Up

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