Comments on: How Does the Internet Impact Consumer Behavior http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/ Learn How Human Business Works - Beyond Social Media Sat, 20 Mar 2010 15:24:56 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Dr. Paurav Shukla http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-188930 Dr. Paurav Shukla Sun, 20 Dec 2009 04:43:57 +0000 http://www.chrisbrogan.com/?p=2619#comment-188930 Well, the findings should be taken with a pinch of salt, I guess. As an academic I always look into the issue of social desirability of results and then impact of bias which occurs from various stakeholders including the interviewer, interviewee and the response itself. While the authors of the report do talk about propensity scoring, they hardly talk about how other biases were removed from the study. Moreover, percentages are not really the best method to suggest significance in research findings, is it? Secondly, how did the authors established the representativeness of the sample? <br><br>Pardon me for these questions but I always follow the ad-age: 'if it's too good to be true, it is'. I don't mean to say that this report is completely wrong and the findings are not true. What I am saying is that 'caution' is required rather than generalising findings on the basis of percentages. Should I call it the 'percentage novice bias'? Well, the findings should be taken with a pinch of salt, I guess. As an academic I always look into the issue of social desirability of results and then impact of bias which occurs from various stakeholders including the interviewer, interviewee and the response itself. While the authors of the report do talk about propensity scoring, they hardly talk about how other biases were removed from the study. Moreover, percentages are not really the best method to suggest significance in research findings, is it? Secondly, how did the authors established the representativeness of the sample?

Pardon me for these questions but I always follow the ad-age: 'if it's too good to be true, it is'. I don't mean to say that this report is completely wrong and the findings are not true. What I am saying is that 'caution' is required rather than generalising findings on the basis of percentages. Should I call it the 'percentage novice bias'?

]]> By: Dr. Paurav Shukla http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-188370 Dr. Paurav Shukla Sat, 19 Dec 2009 22:43:57 +0000 http://www.chrisbrogan.com/?p=2619#comment-188370 Well, the findings should be taken with a pinch of salt, I guess. As an academic I always look into the issue of social desirability of results and then impact of bias which occurs from various stakeholders including the interviewer, interviewee and the response itself. While the authors of the report do talk about propensity scoring, they hardly talk about how other biases were removed from the study. Moreover, percentages are not really the best method to suggest significance in research findings, is it? Secondly, how did the authors established the representativeness of the sample? <br><br>Pardon me for these questions but I always follow the ad-age: 'if it's too good to be true, it is'. I don't mean to say that this report is completely wrong and the findings are not true. What I am saying is that 'caution' is required rather than generalising findings on the basis of percentages. Should I call it the 'percentage novice bias'? Well, the findings should be taken with a pinch of salt, I guess. As an academic I always look into the issue of social desirability of results and then impact of bias which occurs from various stakeholders including the interviewer, interviewee and the response itself. While the authors of the report do talk about propensity scoring, they hardly talk about how other biases were removed from the study. Moreover, percentages are not really the best method to suggest significance in research findings, is it? Secondly, how did the authors established the representativeness of the sample?

Pardon me for these questions but I always follow the ad-age: 'if it's too good to be true, it is'. I don't mean to say that this report is completely wrong and the findings are not true. What I am saying is that 'caution' is required rather than generalising findings on the basis of percentages. Should I call it the 'percentage novice bias'?

]]> By: Web Analytics: análise dos relatórios estatísticos de visitas ao seu site – Parte 1 – Por que você precisa saber isso? | Otimização de Sites (SEO) - Como aparecer na primeira página do Google? http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-172898 Web Analytics: análise dos relatórios estatísticos de visitas ao seu site – Parte 1 – Por que você precisa saber isso? | Otimização de Sites (SEO) - Como aparecer na primeira página do Google? Thu, 16 Jul 2009 15:21:56 +0000 http://www.chrisbrogan.com/?p=2619#comment-172898 [...] Os seus relatórios de visitas fornecem a você a informação exata sobre o que as pessoas fazem dentro de seu site. Por isso, o primeiro passo é definir precisamente o que você quer que as pessoas façam dentro do seu site. [...] [...] Os seus relatórios de visitas fornecem a você a informação exata sobre o que as pessoas fazem dentro de seu site. Por isso, o primeiro passo é definir precisamente o que você quer que as pessoas façam dentro do seu site. [...]

]]> By: Leanne http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-161710 Leanne Tue, 17 Feb 2009 18:18:55 +0000 http://www.chrisbrogan.com/?p=2619#comment-161710 This was a great paper but I'm wondering if anyone knows if a similar study was was done for North America and, in particular, Canada. Thanks. This was a great paper but I’m wondering if anyone knows if a similar study was was done for North America and, in particular, Canada.

Thanks.

]]> By: Internet Usage statistics http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-134335 Internet Usage statistics Thu, 11 Sep 2008 19:40:30 +0000 http://www.chrisbrogan.com/?p=2619#comment-134335 [...] How Does the Internet Impact Consumer Behavior [...] [...] How Does the Internet Impact Consumer Behavior [...]

]]> By: eTc :: El blog de Marketing en Español » Blog Archive » La importancia del mensaje sobre el medio http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-127106 eTc :: El blog de Marketing en Español » Blog Archive » La importancia del mensaje sobre el medio Sat, 05 Jul 2008 02:57:04 +0000 http://www.chrisbrogan.com/?p=2619#comment-127106 [...] conversaciones con ellos. Además, en Europa parece que la tendencia va por esta idea, según otro estudio, en el que los usuarios suelen usar los medios online para pedir consejo, por mucho que no se fien [...] [...] conversaciones con ellos. Además, en Europa parece que la tendencia va por esta idea, según otro estudio, en el que los usuarios suelen usar los medios online para pedir consejo, por mucho que no se fien [...]

]]> By: Mark Aldrich http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-126916 Mark Aldrich Tue, 01 Jul 2008 19:20:45 +0000 http://www.chrisbrogan.com/?p=2619#comment-126916 Is that the same as 60% of the time it works all the time? how are you Chris? Is that the same as 60% of the time it works all the time? how are you Chris?

]]> By: Mark Aldrich http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-126915 Mark Aldrich Tue, 01 Jul 2008 19:20:18 +0000 http://www.chrisbrogan.com/?p=2619#comment-126915 Is that the same as 60% of teh time it works all teh time? how are you Chris? Is that the same as 60% of teh time it works all teh time? how are you Chris?

]]> By: Avin http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-126775 Avin Sun, 29 Jun 2008 00:41:17 +0000 http://www.chrisbrogan.com/?p=2619#comment-126775 So it seems that users feel they have the ability to sift through the web's info to make their own decision. So it seems that users feel they have the ability to sift through the web’s info to make their own decision.

]]> By: Kyle http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/comment-page-1/#comment-126764 Kyle Sat, 28 Jun 2008 16:55:14 +0000 http://www.chrisbrogan.com/?p=2619#comment-126764 I saw this post immediately after reading, <a href="http://www.barbariangroup.com/posts/254-the_end_of_advertising_and_why_we_should_celebrate" rel="nofollow">"The End of Advertising, and Why We Should Celebrate."</a> — funny how things come together. As far as trustworthiness, I think this is where building a personal brand becomes important. Amazon enables this in a sense by allowing you to easily discover other products someone has reviewed. If a product review sounds too corporate and it's the only review on their profile, would you trust that person? Maybe Amazon needs a reviewer trust meter.... I saw this post immediately after reading, “The End of Advertising, and Why We Should Celebrate.” — funny how things come together.

As far as trustworthiness, I think this is where building a personal brand becomes important. Amazon enables this in a sense by allowing you to easily discover other products someone has reviewed. If a product review sounds too corporate and it’s the only review on their profile, would you trust that person? Maybe Amazon needs a reviewer trust meter….

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