Comments on: How Does the Internet Impact Consumer Behavior

By: Harrington Sena

Harrington Sena — Sat, 08 Jan 2011 12:29:00 +0000

The link to the paper isn’t working… Can someone please fix it or provide an alternative link please?

By: youtube downloader

youtube downloader — Tue, 07 Dec 2010 15:06:00 +0000

The Internet beats TV two to one on influence, and eight to one over print.
People ask other people for personal purchase advice, but for airline tickets and stuff, they prefer the corporate sites.

By: youtube downloader

youtube downloader — Tue, 07 Dec 2010 15:06:00 +0000

The Internet beats TV two to one on influence, and eight to one over print.
People ask other people for personal purchase advice, but for airline tickets and stuff, they prefer the corporate sites.

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By: Dr. Paurav Shukla

Dr. Paurav Shukla — Sun, 20 Dec 2009 04:43:57 +0000

Well, the findings should be taken with a pinch of salt, I guess. As an academic I always look into the issue of social desirability of results and then impact of bias which occurs from various stakeholders including the interviewer, interviewee and the response itself. While the authors of the report do talk about propensity scoring, they hardly talk about how other biases were removed from the study. Moreover, percentages are not really the best method to suggest significance in research findings, is it? Secondly, how did the authors established the representativeness of the sample?

Pardon me for these questions but I always follow the ad-age: 'if it's too good to be true, it is'. I don't mean to say that this report is completely wrong and the findings are not true. What I am saying is that 'caution' is required rather than generalising findings on the basis of percentages. Should I call it the 'percentage novice bias'?

By: Dr. Paurav Shukla

Dr. Paurav Shukla — Sat, 19 Dec 2009 22:43:57 +0000

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