How Passion Powers Everything

DJ Edgerton and Alejandro Gomez from Zemoga

I’m in Bogota, Colombia, visiting with Zemoga, run by DJ Edgerton and Alejandro Gomez, and over 100 talented men and women. I’m here partly because DJ wants to work with me in the future, but that’s probably the smallest part of the story. I’m here because DJ is so wildly passionate about Colombia and its people, and he really just wanted me to meet the smart men and women who drive all the cool projects Zemoga executes.

Zemoga Headquarters People and passion are what makes anything work. When DJ or Alejandro talk about Zemoga, they talk about the culture, they talk about “bleeding Zemoga green.” They talk about service excellence. They talk about the brilliant artists and creators and technologists who power their projects. Seeing this passion in person is why I’m here. I can get projects anywhere. I came to see the passion.

Bogota Colombia

Most everything you know about Bogota is outdated. It’s a city on the rise. The streets are filled with people pursuing their dreams, who are graduating from top schools and making career moves very much in line with where the new economies are going. There’s all the things you expect from a big city in an old land: a blend of poverty and prosperity, a history so old I can’t understand it colored over by the hope and dreams of what comes next, a people working hard while you remember the stereotypes and the past. They know what you think. They’re just too busy making the future happen that they can’t be bothered to be offended.

Zemoga Headquarters

Visiting other countries is a privilege. I just got back from a beautiful trip to the UK, where I got to see what’s brewing under their hoods. I got to see their passion. From there, I headed home for a few days with the family, and then scooted off to Colombia with DJ and his team. The difference in those three settings: Exeter, Boston, Bogota – is like the difference in textures and materials, but not passion nor intent.

Beautiful colors in Bogota Colombia

The people of Bogota, most especially those I’ve spent time with at Zemoga, show me the importance of passion in building business. The employees here are part of something. They are strong in their beliefs. They are moving towards a shared future.

That passion drives me. Some days, I just have to find better ways to channel it into my business relationships. My 2010 plan is ecosystems/owners/kings, and I need to do better at the “owners” part. Because watching Zemoga do what they do, I know that I have much more to learn about driving excellence with passion.

Refajo - beer and soda mixed

More photos from Bogota? Here they are

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  • http://www.scottwebb.tv/ Scott Webb

    Is bogota the city I remember seeing on Mega Cities? They had a place where the people turned garbage into art installations? Maybe that was in Brazil..? I'm not sure but it seems like a running trend in that area. Passion fueled city? London, Ontario could take a few lessons from Bogata.

  • http://www.DailyBeerReview.com/ Rob

    Hey Chris.

    My wife is from Colombia and I live in Florida now. I've visited Bogota two times, most recently back in November of last year. Even in the 8 years between visits, the country has evolved dramatically. I think their current President has a lot to do with that. Back 8 years ago, the streets were lined with military soldiers with machine guns to prevent against kidnappings. This time was much safer.

    Colombia is on its way up, with two coasts, tons of natural resources and the innovative and educated people you speak about in this post. Glad you are getting to experience it.

    If you get a chance, have DJ and Alejandro take you to Andres Carne de Res in the suburbs. It's a must do restaurant and experience.

    Rob

  • http://www.linkedin.com/in/jeremyhjohnson Jeremy Johnson

    Thanks for the great reminder of passion Chris! I lived in Santiago Chile for two years and I can tell you that this same type of passion is a big reason why the country of Chile will recover quickly from this enormous quake. Our passions, and attitudes are contagious, let's be cognizant about what we're spreading!

  • http://www.gradontripp.com gradontripp

    While I've never visiting the country, I've had the privilege of becoming friends with someone born and partially raised in Bogota. He absolutely loves his country, and goes back as often as possible. He tells me stories of the hard work, passion, and fun the people of Bogota have.

    But he also knows well the side of Colombia that you describe as “outdated”. The reason he's in America is because his uncle, a successful entrepreneur in his homeland, was given the choice of siding with the government, or siding with FARC. Needless to say, it was the wrong choice, and forced the entire family to flee. I guarantee what he and his family knows is not outdated.

    Life is a combination of the great and the horrible and all the mundaneity that makes us recognize the difference. I just wish there was a way to reflect that in a 30-second news clip, or a 200-word blog post.

  • http://www.wilsonusman.com/ Wilson Usman

    It's nice to see people from my country doing something to change the bad reputation that we have. I just want to wish the best to you guys at Zemoga. Dj Edgerton y Alejandro Gomez, me alegra ver todo tu equipo trabajando con passion se nota en el trabajo.

    Any how that was just a little encouragement for to my compadres over in Bogota. Keep being passionate.

  • Santiago C

    We deliver passion, that's what we do. Glad to have you here in Bogotá and proud to work here at Zemoga :)

  • http://chrisbrogan.com Chris Brogan

    Thanks for all that you do. I see it and hear it while I'm within these walls. Where ELSE should people go to see cool stuff in Colombia via the web?

  • http://daretocomment.com/ Ian Greenleigh

    I suspect that Bogota is in a similar transformational period as some of the Eastern European, former Soviet satellites. Latin America has always had pockets of entrepreneurial activity, but for the longest time this was suppressed and co-opted by corrupt regimes like Pinochet's–and Castro's (which is slightly ironic, being that the man on the left is wearing a Che shirt–but I'll hold off on a tirade :-) ).

    Columbia seems interesting. In as much as it represents the future of Latin America, the future is looking great.

  • http://www.facebook.com/people/Andres-Pachon/632536856 Andrés Pachon

    Chris -

    Our pleasure to have you here. Consider Zemoga as your second home ;)

    A Big Hug!

    Andrés P.

  • http://local-marketplace.com/ Steve Koss

    Passion bulls-eye differentiator Chris! Blended with perseverance (http://bit.ly/cuKij8) you have divine pizzazz! Yum yum

  • http://blogcatalog.com/ Tony B

    Sorry to say I wasn't to impressed with the new book and am amazed at why people spend money on your so called 80/20 crap and social networking which we do at Blogcatlog
    I expect a refund on both your books I'll bring them have my cash
    @#SXSW

  • http://daretocomment.com/ Ian Greenleigh

    …and yet you manage to spell the name of your own business incorrectly? What's almost humorous about your comment, Tony B, is that if it wasn't so ridiculously juvenile, I'd probably join your site. I suspect that this is the case with many others here that perhaps won't comment.

    If you had managed to at least provide constructive criticism, you'd probably see some fairly qualified traffic to “Blogcatlog”. But instead, you choose to be a prick and add absolutely no value to the conversation. I'm not happy that you'll soon be in my city for SXSW, either. We don't need people like you here.

  • http://www.thebrandiD.com/ RachelGogos

    As you mention in your post various geographic regions, companies and travel impact us greatly. Besides the information in this post, what was most enjoyable is “feeling” the passion you were infused with in your writing. You can feel the emotion someone is experiencing in their work via their writing. Good one!

  • http://wwwjackbenimble.blogspot.com/ The JackB

    Passion is often the major difference between good and great.

  • http://chrisbrogan.com Chris Brogan

    Sounds perfect. I'll be more than happy to provide it.

  • http://chrisbrogan.com Chris Brogan

    THank you so very much. It's a great home to have. : )

  • djedgerton

    Ian, unfortunately Chris did not show my entire T-Shirt where the picture is actually Che wearing a Che shirt. You can see it here.

    http://store.theonion.com/product/che-wearing-c

  • http://www.mikestenger.com Mike Stenger

    Sounds like you had a great time Chris. It's always cool meeting new people and exploring new things. Passion is very important and makes things a lot more exciting to do! And passion not only helps drive you to achieve, but if you have a deep passion about what you're doing, you will truly be happy in the fullest sense of the word.

  • http://chrisbrogan.com Chris Brogan

    Like DJ said, the shirt's more ironic if you saw the rest of it, but my post was about passion.

    That said, everyone's a hero to someone. Your people-you-hate are other people's saviours, and vice versa. N'est pas?

  • http://daretocomment.com/ Ian Greenleigh

    I get it. I respect it. I'm not sure I agree. A lot of bad people are “saviors” to a lot of bad people. In my world, nothing is above criticism, even who someone chooses to idolize.

    That said, I wouldn't judge DJ even if his shirt was pro-Che, rather than a clever jab at consumerism. Part of being in a network of any kind is realizing that you will meet, and interact with, many people with many great ideas and personal qualities, but you are also certain to meet awesome people with whom you disagree on many things.

    Cheers, Chris. Thanks for this post.

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  • mcbennett6

    Hey Chris – Nice words about Zemoga and DJ… I know some of the team and agree with your observations. Oh, and I'm going to make a shirt of DJ wearing a DJ shirt. Taking orders now. :-)

  • http://thecenterforhealingarts.com/light_virtual_birthday_anniversary_healing_prayer_birth_death_friendship_candle/light_virtual_candle light a candle

    I find the South Americans have a great artistic and design sense. The designers i have met from the area have excellent portfolios – or at least the one's who could speak English did as i have not communicated with non English as unfortunately I am only uniligual.

  • http://chrisbrogan.com Chris Brogan

    That's the best part of it, Ian. I quite agree.

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  • http://latinitmarketng.com/ Fernando Labastida

    Chris,

    Awesome that you visited Colombia, a true gem in Latin America. What you're seeing in Colombia is happening all over Latin America: Mexico, Costa Rica, Chile (fuerza Chile!), Argentina, etc. A lot of vibrant entrepreneurial activity happening down there, in terms of technology and social media startups, outsourcing startups, food and clothing startups, etc.

    Wish more people were like you and didn't focus on “old” perceptions, and instead opened their minds to the beauty and passion that is coming out of Latam!

    Kudos!

  • http://www.tropicalgringo.com/english Tropical Gringo

    DJ, Alejandro and the Zemoga crew are doing amazing things with clients such as Sears (NYTimes story). I'm a big fan.
    I moved down here to Colombia from Silicon Valley 15 years ago and have never been as psyched and excited about what's been happening. Digital Innovation is happening all over and this region will go through an amazing transformation during the next 5 years.

  • http://www.otoemlak.com/ umuts

    thank you

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  • http://www.emarketingcolombia.com Fabio Rodriguez

    Bogota is a city full of people with great ideas and a unique drive to make them happen. It is good to see people like you Chris looking to work with innovators here in Latin America, not sure what your schedule was but it would have been awesome to see you at Bogotech Meetup two nights ago. Just read you are on your way back home, have a good flight.

  • http://netvibes.com/monikahardy monika hardy

    “a people working hard while you remember the stereotypes and the past. They know what you think. They’re just too busy making the future happen that they can’t be bothered to be offended.”

    i love that comment. thank you for reminding us what creates drive and focus … and things that matter.

  • antonio_faillace

    Chris, I felt very proud to see your photos in Bogota. Just having someone of your caliber visit the country is just great! You described it well as Colombia is full of passion!

  • http://calebgalaraga.com calebgalaraga

    Thanks, Chris. This is a beautiful reminder of how skills are cheap, projects are everywhere, but passion and the right people are the ultimate ingredient to true success in an enterprise or any endeavor for that matter.

  • kat brogan

    I just figured you were just a Benicio Del Toro fan.
    :)

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    If there is no passion in your life, then have you really lived? Find your passion, whatever it may be. Become it, and let it become you and you will find great things happen FOR you, TO you and BECAUSE of you.

  • annejaa

    Passion is the strong desire to get something that you love and want deeply,something you're excited about and something you get up early to work on or to stay up late.Business requires heart and dedication for the work.
    Farmville Secrets

  • sytaylor

    Chris, this feeds nicely into the “One of us” idea. Do you have any examples of 10,000+ employee organisations managing to use “one of us” to empower its people & the actions it took to get there?

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  • greshkah

    You weren't kidding, when you said everything you know about Columbia is outdated! When I think about Columbia, I think about the drug war, and how dangerous it was back in the 90's. It's refreshing to read something positive about Columbia for a change, now after reading this article, I can say my perspective is now updated!

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  • http://startups.com/ Tim Tasker

    And it certainly is! Passion will drive the emerging markets in South America to a completely new level, as well as the small business owners who are driving the world economy these days.

    If there is no passion about what you do, you better quit and try to find it somewhere else, because otherwise, it will be difficult for you to balance business and life. I can´t say you´re not going to succeed, because you can, but your not going to be comfortable enough with your life, and that is for sure!

    I´d like to suggest Startups.com Q&A to go about asking and answering business related topics and helping others on their business processes.

  • http://www.indicee.com/blog Geoff

    Pretty good post, but what do they DO?

  • http://www.jesushoyos.com/ Jesus Hoyos

    I agree 100% with you Chris. Thanks for the post. Hope to see you again in Mexico City!

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    I got to see their passion. From there I went home for a few days with his family, and then scooted out of the Colombian DJ and his team. The difference between these three settings Exeter, Boston, Bogota is like the difference between textures and materials, but the passion and purpose.

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