Comments on: If Communities are Just Marketing Pools http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 14:24:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media advice from Chris Brogan » The Web Pitch - A blog looking at how small businesses are using Web 2.0 technologies http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-123881 Social Media advice from Chris Brogan » The Web Pitch - A blog looking at how small businesses are using Web 2.0 technologies Tue, 13 May 2008 07:48:36 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-123881 [...] If Communitites Are Just Marketing Pools [...] [...] If Communitites Are Just Marketing Pools [...]

]]> By: The Trust Economy « cyberetto http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-68918 The Trust Economy « cyberetto Tue, 04 Sep 2007 08:21:34 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-68918 [...] Trust Economy Today I read a blog entry by Chris Brogan on communities and marketing, and he wrote: I believe in the Trust Economy: [...] [...] Trust Economy Today I read a blog entry by Chris Brogan on communities and marketing, and he wrote: I believe in the Trust Economy: [...]

]]> By: Jonathan Trenn http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-58840 Jonathan Trenn Tue, 07 Aug 2007 17:18:55 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-58840 We're building digital malls where people can roam and enter different store and maybe turn those places into communities. Opened up too much they're stores where people pass through. Closed off too much and they turn into silos. Done just right (which is hard as hell) they grow into viable communities. Sort of like the TV show "Cheers"..."Where everyone knows your name" We’re building digital malls where people can roam and enter different store and maybe turn those places into communities. Opened up too much they’re stores where people pass through. Closed off too much and they turn into silos. Done just right (which is hard as hell) they grow into viable communities. Sort of like the TV show “Cheers”…”Where everyone knows your name”

]]> By: Anonymous http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-237113 Anonymous Tue, 07 Aug 2007 17:18:00 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-237113 We're building digital malls where people can roam and enter different store and maybe turn those places into communities. Opened up too much they're stores where people pass through. Closed off too much and they turn into silos. Done just right (which is hard as hell) they grow into viable communities. Sort of like the TV show "Cheers"..."Where everyone knows your name" We’re building digital malls where people can roam and enter different store and maybe turn those places into communities. Opened up too much they’re stores where people pass through. Closed off too much and they turn into silos. Done just right (which is hard as hell) they grow into viable communities. Sort of like the TV show “Cheers”…”Where everyone knows your name”

]]> By: chrisbrogan http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-58754 chrisbrogan Tue, 07 Aug 2007 15:12:04 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-58754 Jonathan- this thread's here for you. : ) I think Facebook isn't a community, but there are communities inside Facebook. There might be some in YouTube. I know some folks know other folks and communicate. It's another marketplace. There are places for coffee, and places for sales. Places to get a little done, and places that are just for meeting and talking. Have we built digital malls? Jonathan- this thread’s here for you. : )

I think Facebook isn’t a community, but there are communities inside Facebook. There might be some in YouTube. I know some folks know other folks and communicate.

It’s another marketplace. There are places for coffee, and places for sales. Places to get a little done, and places that are just for meeting and talking.

Have we built digital malls?

]]> By: chrisbrogan http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-237112 chrisbrogan Tue, 07 Aug 2007 15:12:00 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-237112 Jonathan- this thread's here for you. : ) I think Facebook isn't a community, but there are communities inside Facebook. There might be some in YouTube. I know some folks know other folks and communicate. It's another marketplace. There are places for coffee, and places for sales. Places to get a little done, and places that are just for meeting and talking. Have we built digital malls? Jonathan- this thread’s here for you. : )

I think Facebook isn’t a community, but there are communities inside Facebook. There might be some in YouTube. I know some folks know other folks and communicate.

It’s another marketplace. There are places for coffee, and places for sales. Places to get a little done, and places that are just for meeting and talking.

Have we built digital malls?

]]> By: Jonathan Trenn http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-58748 Jonathan Trenn Tue, 07 Aug 2007 14:59:32 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-58748 Jim - thanks for reinforcing my point and here's one reason why I made it. Inadvertent usage of some words..."community" and "friends" can lead to unintentional hype that gets misused by others. Some intentionally, some unintentionally. I know of a guy who's gone out on a limb and made a series of videos on YouTube. Very insightful, very infomrative. I admire him for doing it. Yet he keeps on talking about how, in this case, politicians should be reaching out to the "YouTube" community. There is no YouTube community. There are millions of people who use/visit YouTube, but they do so for, well, millions of reasons, watching hundreds of thousands of videos. It is not as if all who visit YouTube coagulate around a few dozen videos and then we all share our ideas with one another and get to know one another. Sure, communites CAN form on YouTube, etc., but the entity itself is not a community. When we inadvertantly refer to YouTube, MySpace, Twitter, Facebook, Ning, etc. as communities (and I'm not suggesting that anyone on this thread has), we, as marketers, are hurting ourselves in the long run because we are, in part, creating the impression that there is this large viable "community" out there ready to hear our marketing messages. I'd say the same can be said for demographic type categories. There are all too often too many individuals spread across to many sites, blogs, networking platforms, etc. to effectivel establish a cohesive across-the-board community. This makes our job harder but hopefully more lucrative and fun. Don't mean to hijack this thread. Jim – thanks for reinforcing my point and here’s one reason why I made it.

Inadvertent usage of some words…”community” and “friends” can lead to unintentional hype that gets misused by others. Some intentionally, some unintentionally.

I know of a guy who’s gone out on a limb and made a series of videos on YouTube. Very insightful, very infomrative. I admire him for doing it. Yet he keeps on talking about how, in this case, politicians should be reaching out to the “YouTube” community. There is no YouTube community. There are millions of people who use/visit YouTube, but they do so for, well, millions of reasons, watching hundreds of thousands of videos. It is not as if all who visit YouTube coagulate around a few dozen videos and then we all share our ideas with one another and get to know one another. Sure, communites CAN form on YouTube, etc., but the entity itself is not a community.

When we inadvertantly refer to YouTube, MySpace, Twitter, Facebook, Ning, etc. as communities (and I’m not suggesting that anyone on this thread has), we, as marketers, are hurting ourselves in the long run because we are, in part, creating the impression that there is this large viable “community” out there ready to hear our marketing messages.

I’d say the same can be said for demographic type categories. There are all too often too many individuals spread across to many sites, blogs, networking platforms, etc. to effectivel establish a cohesive across-the-board community.

This makes our job harder but hopefully more lucrative and fun.

Don’t mean to hijack this thread.

]]> By: Anonymous http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-237111 Anonymous Tue, 07 Aug 2007 14:59:00 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-237111 Jim - thanks for reinforcing my point and here's one reason why I made it. Inadvertent usage of some words..."community" and "friends" can lead to unintentional hype that gets misused by others. Some intentionally, some unintentionally. I know of a guy who's gone out on a limb and made a series of videos on YouTube. Very insightful, very infomrative. I admire him for doing it. Yet he keeps on talking about how, in this case, politicians should be reaching out to the "YouTube" community. There is no YouTube community. There are millions of people who use/visit YouTube, but they do so for, well, millions of reasons, watching hundreds of thousands of videos. It is not as if all who visit YouTube coagulate around a few dozen videos and then we all share our ideas with one another and get to know one another. Sure, communites CAN form on YouTube, etc., but the entity itself is not a community. When we inadvertantly refer to YouTube, MySpace, Twitter, Facebook, Ning, etc. as communities (and I'm not suggesting that anyone on this thread has), we, as marketers, are hurting ourselves in the long run because we are, in part, creating the impression that there is this large viable "community" out there ready to hear our marketing messages. I'd say the same can be said for demographic type categories. There are all too often too many individuals spread across to many sites, blogs, networking platforms, etc. to effectivel establish a cohesive across-the-board community. This makes our job harder but hopefully more lucrative and fun. Don't mean to hijack this thread. Jim – thanks for reinforcing my point and here’s one reason why I made it.

Inadvertent usage of some words…”community” and “friends” can lead to unintentional hype that gets misused by others. Some intentionally, some unintentionally.

I know of a guy who’s gone out on a limb and made a series of videos on YouTube. Very insightful, very infomrative. I admire him for doing it. Yet he keeps on talking about how, in this case, politicians should be reaching out to the “YouTube” community. There is no YouTube community. There are millions of people who use/visit YouTube, but they do so for, well, millions of reasons, watching hundreds of thousands of videos. It is not as if all who visit YouTube coagulate around a few dozen videos and then we all share our ideas with one another and get to know one another. Sure, communites CAN form on YouTube, etc., but the entity itself is not a community.

When we inadvertantly refer to YouTube, MySpace, Twitter, Facebook, Ning, etc. as communities (and I’m not suggesting that anyone on this thread has), we, as marketers, are hurting ourselves in the long run because we are, in part, creating the impression that there is this large viable “community” out there ready to hear our marketing messages.

I’d say the same can be said for demographic type categories. There are all too often too many individuals spread across to many sites, blogs, networking platforms, etc. to effectivel establish a cohesive across-the-board community.

This makes our job harder but hopefully more lucrative and fun.

Don’t mean to hijack this thread.

]]> By: Whitney http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-58737 Whitney Tue, 07 Aug 2007 14:40:00 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-58737 If we were being paid by a University, this would be called "research". Since many of us aren't academics, it may be called "exploring" or "testing the waters". It also may be building an audience or interest or proof of concept- but in the end, isn't all just about the interactivity? The sharing and the making the world a slightly better place than it was before? If we were being paid by a University, this would be called “research”. Since many of us aren’t academics, it may be called “exploring” or “testing the waters”. It also may be building an audience or interest or proof of concept- but in the end, isn’t all just about the interactivity? The sharing and the making the world a slightly better place than it was before?

]]> By: Whitney http://www.chrisbrogan.com/if-communities-are-just-marketing-pools/comment-page-1/#comment-237110 Whitney Tue, 07 Aug 2007 14:40:00 +0000 http://grasshopperfactory.com/cbc/if-communities-are-just-marketing-pools/#comment-237110 If we were being paid by a University, this would be called "research". Since many of us aren't academics, it may be called "exploring" or "testing the waters". It also may be building an audience or interest or proof of concept- but in the end, isn't all just about the interactivity? The sharing and the making the world a slightly better place than it was before? If we were being paid by a University, this would be called “research”. Since many of us aren’t academics, it may be called “exploring” or “testing the waters”. It also may be building an audience or interest or proof of concept- but in the end, isn’t all just about the interactivity? The sharing and the making the world a slightly better place than it was before?

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