I’m Not Into Social Media

I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to me. Drinking the Kool Aid?

So What?

I think pretty much everyone’s getting tired of social media for social media’s sake. Have you read the front page of Mashable lately? I just did. There’s a post about Lady Gaga, Barack Obama, an owl, and a story about Comcast buying out GE’s share of NBC Universal. And I think that’s cool. I’m not even trashing it. But a few years ago, every single post would be about some arcane tool with a “tw” in the name and pronouncements of the “death of Facebook or Foursquare or …whatever.”

The tools for tools’ sake posts are just not that interesting to most folks any more. We stay abreast of them, sure. We need to know about how XYZ tool might impact our business pursuits, absolutely. But I have the sense that talking and writing and sharing about social tools just for what they are is drying up a bit. Don’t you?

We Want to Tell Bigger Stories

And by we, I mean you. And me. I still love talking about marketing, and I’m planning a post about content marketing shortly that should lay out some really useful information. But I guess what isn’t as worth talking about any longer is the whole “gee whiz, this space is so amazing and I’ve got the latest apps and I love using them.” Maybe instead, we can talk about our goals, our pursuits, those things we’re going to do with the tools.

Maybe we could spend some time writing about our successes, our failures, our hopes, and what we all want to do, if everything falls into place. Maybe we’ll work on our plans to get more done. Maybe we’ll work on our plans to get the work we want to do done, as well as the work we have to do. Maybe we can create bigger stories instead of looking down at our hands.

But Who Am I?

Delete this post as a rant and ramble. Disregard it as more detritus. Accept that there are others who are still thrilled to death to talk about this or that tool missing a vowel or this space for the space’s sake. That’s fine, too.

Want to know what I’m interested in right now? The most? Do it yourself learners. The people like you who like to create your own education instead of waiting around for it, who seek out what matters most to what you intend to do with your career or your life. But that’s me.

What about you? What are you into?

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  • R. Anthony Solis

    Exactly. I decided to go meet people, talk story (Hawaiian phrase) and engage in real life. Social media is like my cell phone, a tool.

    Aloha Mabuhay Chris!

    - RAS

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  • george carlton

    What a great challenge/reminder to act with purpose. The rest of our lives have schedules, goals, benchmarks, and measurable points but we just aimlessly float through social media. I wonder if people become complacent aesthetics dilly dally around socia websites—do we lose purposeful action if we don’t practice it?

    Awesome challenge!

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  • http://jephmaystruck.com/ Jeff Maystruck

    I’ve been saying that social media isn’t really the craze people think it is. It’s not Facebook or Twitter or any of the platforms. It’s the act of being more social, it’s the instant communication we all have now it’s the access to information that’s going to change things, not social. Great post Chris.


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  • Linda Varone

    Chris – Thank you so much for being a voice of sanity in this over-hyped field. Social media is a tool, computers are tools. telephones are tools. You are right, put them in perspective and use them for a larger good, a larger goal.

  • http://twitter.com/RebekahRadice Rebekah Radice

    Wow, did this ever resonate with me Chris! I have felt a shift of attention away from tools and tips and how-to’s for quite some time. I sense people are craving more. Not only do they want deeper conversations, they want more meaningful relationships and experiences that tell a bigger story.

    Whether you migrated to social media for the relationships or marketing opportunities, one thing is certain to me: we all want more out of our social media these days. Thanks for such an inspiring post!

  • http://www.stevenwb.com/ swbuehler

    I’ve never been as interested in “social media” tools as I have been in how the tools are being used.

  • Andre Heinemann


    I was thinking about this topic just this weekend. Why is it that everybody shares pictures of cute cats, entertainment, sports, but nothing of real importance?

    How can we grow as a society when we are constantly sidetracked by the irrelevant but entertaining?

  • http://www.leadsandappointments.com/ Anika Davis

    Very insightful thoughts here Chris. Success is in our hands. We should focus on the things that we really want to do and everything will fall into place slowly. Social media is just a tool to help us to boost in our field.

  • http://www.mysecondmillion.com/ Carol Manser

    A kindred spirit! I’ve always loathed Social Media but set up a Business Page for my blog because everyone said I had to…. for Marketing and Traffic reasons.

    I even wrote an article called: “Facebook for People Who Hate Facebook” which is quite popular. More popular than my Facebook Page anyway.

    Facebook is a chore. Facebook makes me feel like I’m being stalked by strangers. It’s not so bad with the Business Page because it’s about my blog, not about me. But I still only go there because I feel I have to.

    Don’t even talk to me abut Twitter! Is there ANYONE using Twitter who isn’t either a self-obsessed egomaniac who wants to tell the world what they had for breakfast (who cares!) or a marketer trying to get leads and traffic from each other or from self-obsessed ego maniacs?

    And thank you, Chris, for giving me space for a quick rant, and making me feel that I am not alone.

  • http://www.mysecondmillion.com/ Carol Manser

    Hi Chris, I already wrote my proper Comment, but now I have a question. I notice that my cool NoDofollow Plugin does not work in your Comments section – none of the links show anything. Not dofollow or nofollow…..and….all the links from the names of commenters are directed to your site (this site and this post in a loop) and not out to external sites at all.

    I’d love to know how you did that. If it’s top secret info, you can contact me at my email address which you will now have. :)

    • http://www.ianbrodie.com/ Ian Brodie

      Carol – it’s the default behaviour of the Disqus plugin for managing comments.

      It used to do links, but now it brings up profiles. I hadn’t realised but it does the same on my site too.


  • http://www.callbox.com.sg/ Jayden Chu

    Nice article Chris! Social media is just a marketing tool. If you engage to it, it doesn’t mean that you will have a successful business. We must also focus on our main goal which is to have clients that will buy our products and not just liking whatever we our post in social media.

  • James G

    There are sooooo many tools out there, and now enough people are using almost all of them that you can finally drop the ones you don’t like or want and not feel like you are turning your back on things. It’s silly, that we were so caught up in being everywhere that it stopped being about the connection and was all about the tools to connect.

    I know plenty of people who seemed to love the tools they were using more than the people they were connecting with. That shouldn’t be the point. Sadly, most of the time, it was.

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  • http://josephratliff.com/ JosephRatliff

    There are HUGE freakin’ problems to solve that are WAY bigger than Facebook, G+, Twitter etc…

    We need to start working on those… and I’m in. :)

  • http://www.4blogs.co.uk/ Josh

    Thoroughly enjoyed the post. Eagerly anticipating what’s coming next.I would never have normally come here to read the blogs but I’m really glad I did. I will definitely be coming back.

  • http://www.weblogs.me/ Jess

    I’m really impressed by your blog.

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  • Birgit Platschka

    That was soothing for the ‘ social media ‘ soul. The vastness of it can and is overwhelming. Wherever you look, your eye happens upon another ‘ must-do ‘ to succeed at this.
    Since starting my blog almost a year ago, I garner ‘ how-to ‘ info from the different sources. Often it makes me feel rather panicked and or stressed, when I realize that I am not following the various guidelines !
    But recently I have decided to write what I feel, think and get moved by. In the end, a blog is a bit about yourself that you show to the world at large…it stands to reason, that it should be our real self !
    P/S: I still use the various Social media channels to grow my blog, but I use them with a ‘ pinch of salt ‘..
    Many Thanks for your refreshing post.

  • http://stopdoingnothing.com Patrick Allmond

    I am just now reading this for the first time. And I wish we had taken more time to chat when we met. Great post. You and I are working on great things that are not related to social media. It is excited to see us grow.

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  • SRummler

    But this picture shows you drinking the kool-aide ;] Laserthread is an experiment in simplifying the experience and focusing on live content. The intro and forward to “Collaborative Technologies and Applications…” on Amazon shows a bit of the theoretical underpinnings for making the case that SN has the potential, at least, to be more profound.