I’m Not Into Social Media

I love writing posts that you don’t believe. But it’s true. I don’t really care much about social media. I used to. But it’s just not the most amazing thing in the world to me. Drinking the Kool Aid?

So What?

I think pretty much everyone’s getting tired of social media for social media’s sake. Have you read the front page of Mashable lately? I just did. There’s a post about Lady Gaga, Barack Obama, an owl, and a story about Comcast buying out GE’s share of NBC Universal. And I think that’s cool. I’m not even trashing it. But a few years ago, every single post would be about some arcane tool with a “tw” in the name and pronouncements of the “death of Facebook or Foursquare or …whatever.”

The tools for tools’ sake posts are just not that interesting to most folks any more. We stay abreast of them, sure. We need to know about how XYZ tool might impact our business pursuits, absolutely. But I have the sense that talking and writing and sharing about social tools just for what they are is drying up a bit. Don’t you?

We Want to Tell Bigger Stories

And by we, I mean you. And me. I still love talking about marketing, and I’m planning a post about content marketing shortly that should lay out some really useful information. But I guess what isn’t as worth talking about any longer is the whole “gee whiz, this space is so amazing and I’ve got the latest apps and I love using them.” Maybe instead, we can talk about our goals, our pursuits, those things we’re going to do with the tools.

Maybe we could spend some time writing about our successes, our failures, our hopes, and what we all want to do, if everything falls into place. Maybe we’ll work on our plans to get more done. Maybe we’ll work on our plans to get the work we want to do done, as well as the work we have to do. Maybe we can create bigger stories instead of looking down at our hands.

But Who Am I?

Delete this post as a rant and ramble. Disregard it as more detritus. Accept that there are others who are still thrilled to death to talk about this or that tool missing a vowel or this space for the space’s sake. That’s fine, too.

Want to know what I’m interested in right now? The most? Do it yourself learners. The people like you who like to create your own education instead of waiting around for it, who seek out what matters most to what you intend to do with your career or your life. But that’s me.

What about you? What are you into?

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  • http://www.sheepdressedlikewolves.com/ Andy Mort

    Great observation. Totally agree. I guess when revolutionary, game-changing tools define a shift in reality, which I guess social media and the internet more generally has done in the recent past, that IS the story (or has been). But then as we adapt to our environment and settle into a new ‘status quo’ in that sense, we look with our innate desire to tell and participate in other new, interesting, and meaningful stories.

    • http://www.facebook.com/lindagartz Linda Gartz

      I’ve been into reading and writing about the awesome letters, diaries, and documents my family saved for the past century. I’ve had indecipherable German letters de-coded and found love letters between my grandparents and diaries of a harrowing escape to America. I’ve read my mom’s diary of falling in love with my dad. I’ve read 300 WWII letters and the secrets they revealed. I read the case history of my grandmother’s descent into insanity. I’m sharing a lot of this on my blog, Family Archaeologist, because to me it’s above all, a HUMAN story–about all of us. My goal with social media is to get out the word about these stories to others. I have no interest in discussing Social Media for its own sake.

  • Israel Smith

    One of the biggest lessons I’ve learned from a variety of books / blogs / podcast-webinar-slide-video-esque things… is this:

    The story is what matters. The message. The reason WHY you’re here.

    If I were to build a house, I’d certainly learn how to use a hammer. But I wouldn’t spend all freakin day telling my mates about the hammer, discussing everything it did, all the cool new features it has, blah blah blah…

    The house would never get built.

    So I concur, Mr Brogan. Let’s all get off our proverbials, and simply start building the house.

    Use the tools to distribute the message and connect with our audiences. That’s all.


  • http://twitter.com/MohitPawar Mohit Pawar

    Chris, this is part of evolution. We all crave substance over fluff. The real test is to identify what we really want and most of us struggle to find what we really want – and keep on paying attention to the new fad. Thanks for posting this.

  • http://twitter.com/ferbhinlor Ferb Hinlor

    You’re not into Social Media, that’s absolutely normal and you know exactly what you’re not into but about me, I’m a little bit into everything – don’t even clear of what I’m not into yet.

  • Marius Fermi

    I fully get what you mean Chris, social media is, to me, a ticking time bomb. Way too much emphasis is placed upon what it can actually achieve.

    People only love it for business because it means not a lot of effort can be put into phoning people, getting to know the persons voice and emotions and so on; the dying age of face to face interaction.

    A lot is being said about the end of smart phones ‘rise to power’ and ’13 being the final year for it (JP Morgan made that observation) also Facebook is being cut and sliced to pieces with many stock analysts dismantling the number one revenue stream – Facebook Ads. (Sorry for going into the stock side of things)

    Maybe social media is getting into its awkward teen years?

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Chris,

    I like social in doses. All goes through my blog…and then I just pop in on social sites a few times daily for a few minutes. Keeps me fresh ;)


  • http://twitter.com/BrandonEgley Brandon Egley

    I’m with you on this, Social Media started to lose the plot when ‘new’ Social Media sites were introduced to Online Marketers before the general public. They struggle to gain interest because advertisers are there before conversation is.

    Every week there’s something that comes out that is the next something else, rather than trying to be on everything – why not just do one or two of them really well?

    Social Media as an industry has gotten a bit too far up it’s own rear, you can tell by the snobby slant some specialist social media sites take on things. They’re telling you what works for a company, without actually working for a company.

  • http://www.takeoffpr.com/ Martin Bredl

    We are using social media. But the fact that we are using soical media is not a story anymore. We are also using helpfull tools to use social media even better. But this is also not a story. It is a means.
    What still is and will be even more a story worth writing and sharing is what we bring to the party. Hopefully we think in time to bring something to the party.

  • http://about.me/DisruptiveDave Disruptive Dave

    Somehow my habits in the last 6 months quickly moved from hyper Twitter scrolling to intense RSS reading. Once you get over the feeling of “Oh shit, I might miss something!”, social takes on a new stance. I’m also a strong believer in the idea that we – as marketers and brand pushers – have BS’d ourselves re: social “engagement”, at least the levels that I’ve seen reported. Like anything else in life, a healthy diet consisting of small doses of a bunch of nutritious elements make a well rounded person. Parting thought is from an interview w/ the CEO of Tough Mudder that I just read 1 minute ago: “Unlike an iPhone, which depreciates over time, memories and experiences actually appreciate over time….”

    • MarketingFunWithMike

      Great comment Disruptive Dave. The Tough Mudder rocks too btw! Can’t wait to do one….

  • http://johnhaydon.com/ John Haydon

    I’m into songrwiting, archtop acoustic guitars (preferably silvertones and kays), making Revell models with my son, BMX biking, roasted garlic, and helping others change the world.

  • http://johnhaydon.com/ John Haydon

    And lemon tea.

  • Pingback: Drafting a President | Open Knowledge

  • Robin

    Good for you Chris Brogan! You are a young man looking to leave a legacy and this is probably the best thing I have ever read from you! You will be amazed at how bored you are the same time next year, because there is always some new “something” to catch our attention. That’s life! The more we learn, the less we know! I have watched you evolve for several years and I love your enthusiasm and passion for what you are doing. It inspires your more mature audience as we have watched you grow over the past 4 years! Congratulations!

  • http://www.taniadakka.com Tania Dakka

    Me? I like creating my own education:) But, I have a great superhero on the front lines helping me do that:)


  • http://raulcolon.net/ Raul Colon

    Today I struggled with editing a post I have not published for weeks. A few of the bloggers I use to read almost every day our publishing less but I do see a pattern of better quality content. Less content but higher quality.

    At the moment I want to learn two main things photography and videography. If I invest my time on writing posts without putting things deeply into practice I guess they will lose relevancy soon enough.

    I guess In the next few months I want to start writing a book, learn basics of Photography, and learn basics of videography.

    Thanks for helping me understand that when something does not cover the bigger story that might be why I did not want to publish the post I was editing today.

  • Maz

    This post hit a cord for me. The more tools there are out there the more overwhelmed I am about Social Media. What’s of interest is how people have used these tools and, as you say, the stories they tell.

  • Susan K. Stewart

    Amen! and Amen! I’m so glad you said this aloud, Chris. Let’s get to work on what we want to do, and put social media in its appropriate place, which is not front and center.

  • MarketingFunWithMike

    Chris, great post! You know what I am into? Learning and then action with that learning. For me I don’t want to just eat anymore, I want to cook. (Thanks Tim Ferriss/4 hour chef.) I don’t want to just coach my 7th and 8th grade basketball teams anymore, I want to scrimmage with them and help them and go play pick up b-ball after.
    I don’t want to just donate money to a charity, I want to volunteer and fundraise.
    I didn’t want to just read great books anymore, so I wrote one instead.
    Cheers for the great motivating words today, may everyone in this world find some stuff that they are into and can implement and day by day we will make this world a better, more happy, more peaceful place!
    Mike Rudd

  • http://www.influential.com.au/ Dallas McMillan

    Hey Chris, this is a great reminder that the point of social media is to be social, not to talk about the technology.

    Somehow social media has gotten caught up in “The message is the medium” – (ie: we spend all day tweeting about twitter)
    But still, the tools are important, and we need to learng to use them well, so lets forgive ourselves, but remember to have the big conversations too.

    (Anyway, I’ve just spent 2 hours writing a blog post about social media ROI so you caught me in the act! – Still, you just wrote a blog post about why we shouldn’t talk about social media all the time – its a bit like saying don’t think of pink kangaroos!)

    (Drinking a XXXX beer on a sultry Cairns evening)

  • http://www.facebook.com/seanschoff Sean Michael Schoff

    Right on – . In 2012, I stopped “selling” graphic & web design after 20+ years. We changed the subject. It made all the difference, Chris.

    Instead my friends and I told this story…
    1. We branded and physically built a new, beloved & unique, outdoor music venue.
    2. Producing three “green”-ish music festivals.
    3. Organizing and funding a community drum circle.
    4. Developing & teaching a music therapy curriculum.

    Today, I’m meeting with the Mayor about an art project. Indeed, IMPACT is about DOING. ;)

    Thanks for the inspiration…

  • http://nateriggs.com nateriggs

    How come no one really ever answers the question at the end of the post? ;-)

    One of bigger stories I’m into these days gives the brain center stage. I’ve been digging into fascinating books by Martin Lindstrom, Charles Duhigg and Dan Pink as well as some of the studies out there on how certain parts of brains light when buy things, work out, give hugs, tweet, etc. With advancements in FMRI and STS technology (brain scan stuff) the story is still pretty new and developing. For me, it’s a good time to start learning and writing…

    Loved this post, Chris.

  • Geralyn

    Agreed. And finally. I’m with a high tech firm and we communicate primarily engineer to engineer, sometimes even the mention of (some of) the tools brings derision. Tools, schmools, the real story is in the content we’re creating and how we’ll get it out… our terms are simple. Thanks for this. And well said, sir.

  • http://twitter.com/scottdefusco Scott DeFusco

    Nice post Chris. I couldn’t agree more. I also think we tend to confuse “social media” with social. To me the real win with social is connecting people and getting them more engaged to achieve their goals in life. That has been our focus at Kona. We’ve specifically resisted adopting the standards we see in other social media sites, unless they support the concept of social, with a purpose. Enjoyed reading this. Thanks.

  • Jason

    I’m into real conversations. Where strong words are used, and people share their heart. I really want to laugh at my friends adventures and hear about the experiences that change their mind about something. Those things don’t happen 5 times a day, so why do we feel the need to share mundane experiences with friends/followers/pinners/and +1′s? I’m not sure about this culture shift. I think it used to be that we said a lot about a little. Now we say a little about a lot. My grandpa was in Germany during the Korean war. It’s all he talked about, because it was an amazing experience. It always seemed interesting to me.

  • http://twitter.com/MackCollier Mack Collier

    Don’t focus on the tools, focus on the connections that the tools help facilitate. The tools themselves are boring, the people that use them and the REASONS why they use them, can be pretty cool ;)

    • http://chrisbrogan.com/ Chris Brogan

      Damn straight. What are you? Some kind of a rock star? :-)

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    • http://ariherzog.com/ Ari Herzog

      I say that line a lot, Mack. Or, rather, I say technology is boring but how you use technology is important. Focus on the innovation, the mashup, the integration — in ways you never did before or never thought possible.

      Anyone can use technology. Anyone can give reasons. But unless it’s eye-numbing innovative, it’s likely the same as everyone else.

  • http://www.antonkoekemoer.co.za/ Anton Koekemoer

    I feel exactly the same Chris. I’m not selling social media strategies anymore, but digital user experiences. Just focusing on the “user experience” part.

    • http://chrisbrogan.com/ Chris Brogan

      Bingo! You nailed it.

  • Hope S.

    Great Post Chris. I’ve been told that in order to grow my business that I need to focus on Social Media and devoting a lot of time to doing so. If I did that, when would I have the time to focus on my business itself? Maybe I’m missing something. My goal is to learn how to write and publish quality content that will help my clients.

  • http://twitter.com/abonde Allen Bonde

    Another provocative post sir! IMO, social media is a channel – nothing less, and nothing more. Sometimes great for telling/sharing stories, and sometimes annoying for re-telling stories we’re tired of hearing (like how many miles you’ve run – good for you). I think the key is your last statement: “what are you into?” As a marketer and industry watcher I’d re-frame this slightly as “what are those who you care about into?” Or as a brand or service provider: “what do your customers care about?” If they want to have a discussion with me on (or about) Facebook – great! That’s where I’ll be.

    • http://chrisbrogan.com/ Chris Brogan

      Agreed, and I go even further to say that it’s part of a larger channel. The digital channel. If we don’t figure the mix of this and other tools out, we will be doomed to yet another silo.

    • http://profile.yahoo.com/VSRGYCL4GJCLQGSUM5K2S7DYXI Timothy

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  • http://www.huddleproductions.com/ Chris Yates

    I don’t focus on the tools either. I love storytelling and that is my focus.

    I just use the tools as part of my channels no matter which one is available.

  • http://remarkablogger.com Michael Martine

    This reminds me of when you asked on Twitter how we see you. You must have realized you had a bit of re-presenting (in the most literal sense) to do.

    Well done. :)

  • http://twitter.com/CraigFifield Craig Fifield

    I couldn’t agree more, Chris.

    It would be weird to show up for work at the construction site and each time you show up everyone is standing around talking about their new tools and how they work. Sooner or later somebody has to build the building.

    I think the issue is all the regurgitation by the ‘gurus’ that really are not as experienced as they think they are. They can talk the talk pretty well but they can’t build the building. The initial tools talk is useful, but since they can’t build the building they just keep rehashing to the point that it’s painful. I spent a good bit of time on construction sites and even in woodworking classes when I was younger, I can talk the talk, but you don’t see me writing 10 Amazing Things You Can Do With a Ball-peen Hammer now do ya? ;)

    What am I into?

    I’ve been struggling with this one seriously for a few years now. I think it’s dogs :) I’m considering starting a rescue, not 100% sure yet though. However, I do believe in DIY learning and have already built a FB page 55k strong and am volunteering at the local shelter to learn the ropes from the inside out. If I decide it’s not for me, I’ll just donate any resources I’ve built to one of the existing rescues.

    To me DIY learning is the best way to go, I built my entire career almost entirely off doing it myself first, then doing it for others.

  • tomRmalcolm

    Chris! I could not agree more!

    While it is crucial to stay ahead of and know about the latest tools to make sure you are using the best most efficient and effective ones…we must make sure we that effort does not become “what we do”. I have been so guilty of that. It’s that same damn old “shiny penny syndrome. The tools should fade into the background and just be there as our foundation. Just like the foundation to our homes and the frame in our car. It better be there and it better be good, but damn it man, we don’t have to think about them every minute!


  • http://twitter.com/aolsz Anthony Olszewski

    With any new media, those exposed to it remain very aware of the source of new sensations. The fish can still feel the wet in water. With use, any media seems to disappear. One then can’t see the channel for the content.

    • http://chrisbrogan.com/ Chris Brogan

      “The fish can still feel the wet in water.” That is so beautifully said.

  • Zaidy Grunes

    I used to mentor local business owners new to social. When my husband gifted me a batch of homemade soap he made in our kitchen, we knew he was on to something. We used social, specifically youtube, and taught ourselves how to make traditional lye soap. Lots of it. Now just 1 year later we have a very successful small business making old school bar soap, shampoo bars, shave bars, mostly skincare travel items for adventurous types. We took on yet another wholesale client last night because of social. We used online tools to not only learn the craft, Bootstrap DIY if you will, but to share our stories. Facebook groups allow us to brainstorm with other soapmaking hobbiests and industry leaders. The gift of social is in the doing.

    • http://chrisbrogan.com/ Chris Brogan

      BINGO! You’ve said it all with that last sentence.

  • http://davelinabury.com/ Dave Linabury

    Laughing at this, Chris. Lizz and I had the same conversation this week. I am slowly moving out of social media as a profession and back to my roots in Illustration. And you know what? I’m happy as a clam.

    • http://chrisbrogan.com/ Chris Brogan

      Where are you sharing that, Dave? Gotta keep me linked up. Just on your blog?

  • http://markharai.com/ Mark Harai

    Every new industry must grow up at some point to continue to be relevant and useful… It’s good to see it maturing a bit : )

  • Martin W. Smith

    I join your Bigger Things movement. It feels like we were lost for a bit there. We lost the real idea of social media and the tools that shape it. It is as if the tools THEMSELVES became our means and ends. Life must be more valuable and meaningful that that surely.

    I have cancer. We’ve met and you supported my bicycle ride across America (Martin’s Ride To Cure Cancer). Right now we are creating Cure Cancer Starter, a crowdfunding platform to breakdown barriers between cancer patients, their friends and families and cancer researchers and cancer centers. I can’t tell you how hard this work is at the moment.

    I remember a nurse asked me if I would make the ride across America again within days of my return. “NO,” I almost snapped. The vehemence of my response shocked me, but it spoke to the difficulty of the task, the blood and spirit we left along the 3,300 mile journey.

    Your support, Seth Godin’s support, Jim Collins support along with the many patients we met, rode with and came to know is what made such an impossible idea actually happen. That support was in service of the greater goal – have a leukemia patient ride a bicycle 3,300 miles over 60 days and end at the Santa Monica Pier. Remove your and support from people I don’t know and will probably not meet at an Inbound Marketing Conference (where we met) and I don’t make that ride or I get stuck in Kansas (don’t want to get stuck there as the wind is enough to drive you mad).

    As we tackle Cure Cancer Starter, a big idea, I know my social network will be the difference. My friends will help me climb this mountain too. Yes please, let’s stop being in love with tools and refocus to our infinite abilities to amaze, astound and love.

    Thanks as always for your perspective and brain Chris. You ROCK.


    Martin W. Smith
    Founder, Story of Cancer Foundation
    Founder, Cure Cancer Starter

    • http://chrisbrogan.com/ Chris Brogan

      No, YOU rock! That’s a great way to explain it. You illustrated it!

      • http://twitter.com/OurMarketingGuy CallTheMarketingGuy

        @google-c171b67b60459f84d93c023e7443cf5f:disqus – Very inspiring.”refocus to our infinite ability to amaze, astound and love”. @chrisbrogan:disqus – You the man !

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  • http://declandunn.com Declan Dunn

    Tools are always cool in the beginning, when we’re discovering what to do with them – once we do, often the content turns into formula to fit the tools.

    What I’m into are the stories, this giant cave wall – I like to call it the social layer more than social media – that we are sharing our photos, stories, ideas, and life. Stories are what drive our connections, drive business, and most importantly, drove me to this blog post because of someone sharing your story.

    My early influencers like Ted Nelson (Hypertext and Xanadu), Brenda Laurel, Howard Rheingold and the folks at the WELL – all shared the same ideas of social interaction, but it wasn’t till know we have the tools.

    Now that the tool phase is passed, we’re back into who can be real, present, and share a story we haven’t heard before a million times. For me, it’s always been about the people connecting, not the computers or tablets.

    What is most amazing is how little we are talking about Touch, the use of a new sense to replace the mouse and provide a new way of interacting that isn’t computerish, or even social – it’s human touch. Now that’s a story….

    • http://chrisbrogan.com/ Chris Brogan

      Agreed, Declan. You’re right about that. Nice point back to the Ted Nelson generation. Can you imagine talking about hypertext and stuff? I can. : )

  • Marquita Herald

    Such perfect timing – last year I jumped into social media with both feet because I was told if I wanted to actually sell any of the books I’d written I needed to be everywhere. The problem is in order to be “everywhere” there’s no time left to do the quality work you can feel good telling people about. So I’ve been steadily cutting back and now my goal is to do my best with a couple of platforms and spend the rest of the time writing and developing my brand around my craft as opposed to the number of likes I happen to have on Facebook.

    • http://chrisbrogan.com/ Chris Brogan

      Great plan. Pick a few places and work hard.

  • kevinhudson

    Oh man, I am in love with this article! I see such things occurring in my city. There seems to be an abundance of articles and course – oh the number of painstaking courses – regarding the various social technologies. They tend to have the common title of “how to use x y z”. I die a little every time a new one pops up.

    Anyway, my reason for commenting is to say that I shared your article in a local LinkedIn group for business professionals. They *attempted to* slaughter me for agreeing. And that in itself proves to me that you are 100% correct. They are like kids who have been fed too much of the same thing, and as a result that’s all they eat because they think it’s all they need. I think you’ve potentially ignited a great lesson for 2013 – ignore social media….unless you can bring something bigger and greater to the party. Something that falls under the categories of help, entertainment, or downright awesomeness.

    And, as you touch upon, this lesson must begin with the various popular online media and blog sites “getting over” the technology posts.

    Someone get Pete Cashmore on the line!

    Awesome post Chris, I’m completely with you on this.

    • http://chrisbrogan.com/ Chris Brogan

      So glad to hear the reaction of the LinkedIn Group. Don’t forget that I showed up a few years earlier than most, so the problem is that you and I will come off as the hipster (“I liked them before they were anyone”), but that’s not really my point. My point is, let’s focus on stuff.

  • http://twitter.com/Rich20Something Daniel DiPiazza

    YES. Social media is fun – but it’s so peripheral to everything that has real meaning.

    What I’m into right now is really studying my own abilities and maximizing my potential in meaninful ways. The new movement in online learning, open courseware and self-directed education has sparked new interests in me that I didn’t even know I had.

    I don’t have time to TWEET about it because I’m too busy DOING it.

    Awesome post, Chris.

    • http://chrisbrogan.com/ Chris Brogan

      Super, Daniel. Excited to hear it. I do both. I just don’t TALK about doing it. : )

  • http://twitter.com/mitchjackson Mitch Jackson

    Well said Chris. I could care less about what kind of telephone system is sitting on my desk or what brand of keyboard I’m using to type this comment. I do care about effectively sharing my personal and professional message. I also care about building authentic relationships with others. As you point out, this applies to social media tools too. Thanks for the reminder :-)

    • http://chrisbrogan.com/ Chris Brogan

      Precisely, amigo! : )

  • Sarah (Saturday Sequins)


    I can’t tell you how happy this post made me!

    I’ve tried to get into social media, but it just doesn’t make me happy, make me feel alive, the way real life does.

    I love making things and learning things. I love my crazy projects and my big dreams. I’d take them over Facebook any day. The only online tool I really enjoy is my blog, where I actually do write about my successes (and most recently, failures).

    I’m into lifelong learning, too. I always wanted to be homeschooled as a kid, and now that I’m an adult, I am! I’ve learned about making pies, writing, soldering metal, mixed media painting, and a hundred other things. College just can’t compare.

    Thanks for showing me I’m not alone!

    – Sarah J Sequins

    • http://chrisbrogan.com/ Chris Brogan

      Work on what works for you. That’s what matters to me. : )

      And homeschooling. I’m so excited that you’re working on all those things! Wait’ll I share my next big project.

  • http://forderek.com/ Hanni

    Even though I clearly count myself to the internet generation, social media is a heavy distraction for me. In general I like to focus on things that make me happy and feel better, like writing and sports. But when I started to add more social apps I became hocked so fast, I had a really hard time going back to my original focus. Nevertheless, I’m definitely convinced that all the funny and blinking services can improve your awareness level. But without some interesting content it’s spam. So currently I’m trying to find a good balance ;)

    • http://chrisbrogan.com/ Chris Brogan

      Focus is certainly great. But tell me this: if you skipped them all, even for a day, what would change?

      • http://forderek.com/ Hanni

        Not much I guess, tho I would try to catch up what I missed the other day. I don’t want to skip it all, just balance it a bit better.

  • http://twitter.com/CoffeeCupNews Jason Coffee

    If I am understanding you correctly, You are NOT saying that we shouldn’t spend time teaching people how to use these tools or use them more effectively. Correct?

    Assuming the above is true, I am having a hard time figuring out exactly what it is that you are saying. Has anyone ever praised Twitter just for the sake of being Twitter? Hasn’t it always been because of what they could do or who they could connect us to? Maybe I am a dying breed but my fascination with the tool and what it can do has never really lost it luster. I still trip out on how awesome a smart phone is or how the internet can connect me via video group chat to someone in Poland and Seattle at the same time. Raw Raw – Go Technology!

    P.S. The New Vine App is Amazing. ;)

    • http://chrisbrogan.com/ Chris Brogan

      I’m saying that the tools are awesome. Sure, teach people to use them. But let’s not make them the focus of the story. I’ve never watched 24, but someone once told me it was “cell phone drama theater.” Everything focuses on terse phone calls and lots of hanging up and/or yelling into phones.

      Let’s focus on what we can do, not on how cool the tools are.

  • http://ohheyworld.com/ Drew Meyers

    Totally agree. This is exactly why I wrote a post about the “time suck economy” on GeekWire a few weeks ago. I’m sick and tired of the ecosystem of wasting people’s time with in-actionable stories.

    • http://chrisbrogan.com/ Chris Brogan

      That’s the ticket, Drew. How do you making true on that.

  • http://www.online-business-virtual-assistant.com Shily-Virtual Office Assistant

    How do you manage to think out of the box. This is exactly what is happening today everyone is getting tired of Social Media. bang on article. I simply love it.

    • http://chrisbrogan.com/ Chris Brogan

      Very kind of you. I’m just trying to point out that we can go forward now.

  • http://twitter.com/Garofalooo Danielle Garofalo

    Right on! Can we also expand this to discussing the number of followers on any given site? The endless countdowns to ‘milestone’ follower numbers that pop up in my feed baffle me. I’d rather have 10 people who talk to me all the time than 1000 who never say a word and offer nothing in the way of engagement. Interaction is key :) Thanks for sharing your thoughts

  • http://www.facebook.com/trevor.cherewka Trevor Cherewka

    Social media was/is a bubble that everyone is drawn to. I agree what you said about Mashable. It used to be my go to site and now it is not. There is a lot of white noise and everyone is a star of their own channel. I care as much about that as I do the Kardashian show (which I have never watched) but i do like the medium it uses – TV.

    The same is coming true for Social Media. I like the medium but I can’t say the same for the message. No intention to bring up Marschal Mcclune here.

    Great post Chris.


    • http://chrisbrogan.com/ Chris Brogan

      It’s secretly how I wrote the post. You just called it out. : )

  • http://writersliving.com/ Monica Carter Tagore

    We forget that tools are not the end, only the means. What we really seek is the connection and ultimately, the relationship. Whether you make that connection and build the relationship using a crayon and paper or traipsing around every social network we have, isn’t the point. Just that you do. Connect. We find contacts using the tools, but we don’t connect until we use the tools to weave a story. The more the story resonates, the better we connect. If we’re just using tools and not connecting, then we’re just wasting our time.

    Connections matter. Tools, not as much.