We got mainly blank stares when we discussed The SageCircle Wiki for Analyst Relations (AR). The conversation usually got bogged down explaining wikis and so on. When we changed the name to the Online SageContent(tm) Library the first reaction is usually, “cool, can I see a demo?”

Lesson for us was that while we are into every social media tool (and into drinking the kool-aid) relatively few of our prospects are. They don’t care about the technology we are using, but how we can make their jobs easier and more productive by having lots of AR best practices, templates, checklists and so on available 24×4. “Wiki? I don’t care about a wiki, but I want those analyst consulting day checklists at my fingertips.”

We got mainly blank stares when we discussed The SageCircle Wiki for Analyst Relations (AR). The conversation usually got bogged down explaining wikis and so on. When we changed the name to the Online SageContent(tm) Library the first reaction is usually, “cool, can I see a demo?”

Lesson for us was that while we are into every social media tool (and into drinking the kool-aid) relatively few of our prospects are. They don’t care about the technology we are using, but how we can make their jobs easier and more productive by having lots of AR best practices, templates, checklists and so on available 24×4. “Wiki? I don’t care about a wiki, but I want those analyst consulting day checklists at my fingertips.”

We got mainly blank stares when we discussed The SageCircle Wiki for Analyst Relations (AR). The conversation usually got bogged down explaining wikis and so on. When we changed the name to the Online SageContent(tm) Library the first reaction is usually, “cool, can I see a demo?”

Lesson for us was that while we are into every social media tool (and into drinking the kool-aid) relatively few of our prospects are. They don’t care about the technology we are using, but how we can make their jobs easier and more productive by having lots of AR best practices, templates, checklists and so on available 24×4. “Wiki? I don’t care about a wiki, but I want those analyst consulting day checklists at my fingertips.”

I don’t disagree that social media is a different tool. However, the post by Chris suggested that the tool isn’t right for every brand. We social media people (the ones who know, or think we know how to use Twitter) risk losing credibility if the answer is yes to every question that asks is Social Media right?

We’re marketers. And marketing tools aren’t right all the time. I say no at my agency, then explain why. It gives the marketing tool more credibility.

I don’t disagree that social media is a different tool. However, the post by Chris suggested that the tool isn’t right for every brand. We social media people (the ones who know, or think we know how to use Twitter) risk losing credibility if the answer is yes to every question that asks is Social Media right?

We’re marketers. And marketing tools aren’t right all the time. I say no at my agency, then explain why. It gives the marketing tool more credibility.

I don’t disagree that social media is a different tool. However, the post by Chris suggested that the tool isn’t right for every brand. We social media people (the ones who know, or think we know how to use Twitter) risk losing credibility if the answer is yes to every question that asks is Social Media right?

We’re marketers. And marketing tools aren’t right all the time. I say no at my agency, then explain why. It gives the marketing tool more credibility.

This industry I’m in is very traditional and doesn’t dive in 100% when it comes to sudden and radical change. So social media is a very scary to them

Social media is very scary to the industry I’m in. Having been built on traditional marketing methods, it doesn’t like sudden or radical change. I don’t blame them.

I began my evangelist campaign on how social media can help and do all these amazing things! WRONG MOVE!! I set myself up to fail right from the start.

Chewing people’s ear off how this tool can do that and why blogging would be this… I definitely talked myself into a corner.

Now I’ve tempered my flair and have been busy playing minor damage control.

The most important thing I’ve learned is to remember the niche or industry you are catering social media too. Recognize their goals and spin social media in a language they understand. Also don’t forget to mention the work free advertising – that seems to at least open the door to discussion!

This industry I’m in is very traditional and doesn’t dive in 100% when it comes to sudden and radical change. So social media is a very scary to them

Social media is very scary to the industry I’m in. Having been built on traditional marketing methods, it doesn’t like sudden or radical change. I don’t blame them.

I began my evangelist campaign on how social media can help and do all these amazing things! WRONG MOVE!! I set myself up to fail right from the start.

Chewing people’s ear off how this tool can do that and why blogging would be this… I definitely talked myself into a corner.

Now I’ve tempered my flair and have been busy playing minor damage control.

The most important thing I’ve learned is to remember the niche or industry you are catering social media too. Recognize their goals and spin social media in a language they understand. Also don’t forget to mention the work free advertising – that seems to at least open the door to discussion!

This industry I’m in is very traditional and doesn’t dive in 100% when it comes to sudden and radical change. So social media is a very scary to them

Social media is very scary to the industry I’m in. Having been built on traditional marketing methods, it doesn’t like sudden or radical change. I don’t blame them.

I began my evangelist campaign on how social media can help and do all these amazing things! WRONG MOVE!! I set myself up to fail right from the start.

Chewing people’s ear off how this tool can do that and why blogging would be this… I definitely talked myself into a corner.

Now I’ve tempered my flair and have been busy playing minor damage control.

The most important thing I’ve learned is to remember the niche or industry you are catering social media too. Recognize their goals and spin social media in a language they understand. Also don’t forget to mention the work free advertising – that seems to at least open the door to discussion!