Is It Moving You Forward

Dark Tech: Wires

I’m not using paper.li to write any “daily whatevers.” I’m not using Quora to answer questions. I haven’t tried that new Twitter client. In fact, I’m not doing a LOT of things.

I have a very simple question to answer each time: will this move me forward?

We do things because we want to stay informed. We do things because we want to stay “in the know.” We worry that we’re going to fall behind if we don’t keep up with every little thing coming along.

Business-wise, I’m getting the most yield from email marketing, forum software, and blogging. None of these technologies is hot, new, or otherwise bleeding edge. They are all helping me move forward. I recently swapped my 15″ Macbook Pro for the 13″ Mac Air 2 (the new slightly fatter one). That saves my back, because I travel tons.

Business-wise, I’m NOT getting anything from Foursquare, Facebook, the iPad, and several other technologies. They’re all neato. I use Facebook personally, but I don’t use it for business. I’m still not getting it to do tricks for me, I guess.

Ask: is this moving me forward?

Yes, you should experiment. Yes, you can’t allow yourself to stagnate. Yes, you’re probably doing a lot more experimenting than is necessary, mostly because you’re worried about appearing out of step.

Come get out of step with me. I promise it’s easy to catch up. And those things you skip, entirely, like Plurk and Pownce and the like? They’ll wash out with or without you there.

ChrisBrogan.com runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

  • http://www.thinkblotcommunications.com Christy Smith

    I am guilty of the shiny new ball phenomenon. I love gadgets, but I have become very self-aware that several recent purchases have not been leveraged to their full potential. That has slowed me down a bit, in addition to using a trusted resource (my husband) as a sounding board when I want something new. If I can’t articulate why it’s useful to me or better than something I already have after several pointed questions, it’s a good indication to me that it’s probably not.

  • http://www.thinkblotcommunications.com Christy Smith

    I am guilty of the shiny new ball phenomenon. I love gadgets, but I have become very self-aware that several recent purchases have not been leveraged to their full potential. That has slowed me down a bit, in addition to using a trusted resource (my husband) as a sounding board when I want something new. If I can’t articulate why it’s useful to me or better than something I already have after several pointed questions, it’s a good indication to me that it’s probably not.

  • http://www.thinkblotcommunications.com Christy Smith

    I am guilty of the shiny new ball phenomenon. I love gadgets, but I have become very self-aware that several recent purchases have not been leveraged to their full potential. That has slowed me down a bit, in addition to using a trusted resource (my husband) as a sounding board when I want something new. If I can’t articulate why it’s useful to me or better than something I already have after several pointed questions, it’s a good indication to me that it’s probably not.

    • http://chrisbrogan.com Chris Brogan

      It’s a good thing to do, to reassess. I’m buying far fewer gadgets by just deciding whether or not they’re really going to improve my business.

  • http://www.thinkblotcommunications.com Christy Smith

    I am guilty of the shiny new ball phenomenon. I love gadgets, but I have become very self-aware that several recent purchases have not been leveraged to their full potential. That has slowed me down a bit, in addition to using a trusted resource (my husband) as a sounding board when I want something new. If I can’t articulate why it’s useful to me or better than something I already have after several pointed questions, it’s a good indication to me that it’s probably not.

  • http://www.thinkblotcommunications.com Christy Smith

    I am guilty of the shiny new ball phenomenon. I love gadgets, but I have become very self-aware that several recent purchases have not been leveraged to their full potential. That has slowed me down a bit, in addition to using a trusted resource (my husband) as a sounding board when I want something new. If I can’t articulate why it’s useful to me or better than something I already have after several pointed questions, it’s a good indication to me that it’s probably not.

  • Anonymous

    Another way to state this simple maxim is, “Is it worth my time?” If not, don’t proceed. The idea that anyone can keep up with all that’s going on out there is spurious.

    • http://chrisbrogan.com Chris Brogan

      True that, your Knightness. : )

  • http://kbjonline.com @katebuckjr

    Chris, you don’t mention twitter in this post. I’m curious if you feel the value is there in a business sense or like Facebook, you continue to use it for personal reasons.

    Additionally, with regards to Facebook, did the Trust Agents fan page (or any other fan page you have used provide the same results as your personal profile.

    • http://chrisbrogan.com Chris Brogan

      Twitter is the Serendipity Engine. It’s the best business tool I currently use. I’m just not “focusing” on it.

      The Trust Agents page didn’t do a ton for us, but it was fun while it lasted.

  • http://www.pjmullen.com/ PJ Mullen

    I agree that you should be knowledgeable about the various tools that are available, but it isn’t the best use of your time to try to implement ALL of them. You don’t get much from Facebook, wheras I get most of my engagement for my client there. On the other hand Twitter is pretty much an afterthought. Don’t know exactly why, but that is just the way it worked out, so I focus my time on the FB page and give their Twitter account its due consideration. Spreading yourself so thin so as to accommodate every tool or service available would most likely result in you going backwards.

    • http://chrisbrogan.com Chris Brogan

      I think that’s perfect. See how we find what works for us? Why keep searching? It’s the “grass is always greener” thing, right?

  • http://www.pjmullen.com/ PJ Mullen

    I agree that you should be knowledgeable about the various tools that are available, but it isn’t the best use of your time to try to implement ALL of them. You don’t get much from Facebook, wheras I get most of my engagement for my client there. On the other hand Twitter is pretty much an afterthought. Don’t know exactly why, but that is just the way it worked out, so I focus my time on the FB page and give their Twitter account its due consideration. Spreading yourself so thin so as to accommodate every tool or service available would most likely result in you going backwards.

  • Raven

    You can definitely drive yourself to exhaustion trying to chase pretty new things. The amount of time alone keeping up with social media will add years to your life. That being said, moderation is key and finding the daily tool that works–and keeps you happy.

    • http://chrisbrogan.com Chris Brogan

      And when a raven tells you to stop chasing shiny, we should all listen. : )

  • Raven

    You can definitely drive yourself to exhaustion trying to chase pretty new things. The amount of time alone keeping up with social media will add years to your life. That being said, moderation is key and finding the daily tool that works–and keeps you happy.

  • http://palter.ca/web/ Jay Palter

    My take on this post: Focus and do whatever you do well – a key ingredient of the trust equation. We often forget that we are finite human beings with limits. We can’t know everything and be expert in everything. In this ever expanding universe of social media content and tools, we need to do our best at what we do and recognize our human limits with an aim to have fulfillment AND balance in our lives. For what we don’t or can’t know, there is networking ;-)

    • http://chrisbrogan.com Chris Brogan

      You’re not wrong, Jay. I’m not even sure it’s about focus as much as it’s about sticking to the plan. I’m still pretty scattered. I just get my time back for other causes.

    • http://chrisbrogan.com Chris Brogan

      You’re not wrong, Jay. I’m not even sure it’s about focus as much as it’s about sticking to the plan. I’m still pretty scattered. I just get my time back for other causes.

      • http://palter.ca/web/ Jay Palter

        I’m with you, dude. Sticking to the plan is highly underrated.

  • http://www.margieclayman.com Marjorie Clayman

    Last night I had a great idea for a post. I called it “Are you using a hammer to tighten screws?” I wrote it up, scheduled it for publication this morning.

    In checking my usual round of sites before proceeding with tweeting my link out, what do I see here?

    Now, I appreciate that I am brilliant, Chris, but having people spy on me to see what my next post is going to be about is just going too far. You’re doing okay, kid! One day you’ll be able to come up with one or two blog topics on your own in a week. I promise!

    Anyway, I like your post better. :)

    • http://chrisbrogan.com Chris Brogan

      I do what I can. But, your post might have brought a different insight. Wrong tool for the wrong application wasn’t my theme. You can still do that.

      • http://www.margieclayman.com Marjorie Clayman

        Oh, I did. It’s published ‘nstuff :) Mostly I wanted to let you know I wasn’t stealing from YOU! :)

        I do that only on Fridays.

  • http://twitter.com/gustavojsm Gustavo J Sanchez M

    Even to answer the question, “will this move me forward?” You must first have an understanding of what the “new shiny thing” does for the industry and for you and whether it can help you know or in the future.

    More often than not, we dedicate a few seconds to try to understand the new shiny thing on the spot, but without doing any analysis or experimentation (which takes some time) we can’t always be certain.

    The other point to this is that, most of us are problem solvers if you will, so while the new shiny may not move you forward now, it is certainly worthwhile to keep it filed somewhere in toolbox. You never know when you will connect a few dots for a new opportunity that require use of that new shiny thing you check out weeks ago.

    • http://chrisbrogan.com Chris Brogan

      It’s tricky, because if you spend all your time looking for potential for the future, you’re not exercising your existing tools, right?

  • http://www.ricardobueno.com Ricardo Bueno

    It helps when you clearly define and write out your goals > where you are and where you want to be. That makes the decision-making process much easier. Is this activity moving me towards my goal? If it’s not, time to move on.

    I think people get stuck because they’re a little fuzzy on where they’re going and where they want to be.

    • http://chrisbrogan.com Chris Brogan

      If you don’t know where you’re going, you won’t know if you’re headed in the right direction, right?

      • http://www.ricardobueno.com Ricardo Bueno

        Nope!

      • http://www.ricardobueno.com Ricardo Bueno

        Nope!

      • http://www.ricardobueno.com Ricardo Bueno

        Nope!

      • http://www.ricardobueno.com Ricardo Bueno

        Nope!

      • http://www.ricardobueno.com Ricardo Bueno

        Nope!

  • http://johnhawkinsunrated.com/ John Hawkins

    This is a battle I find myself fighting quite often. I feel compelled to stay current on EVERYTHING which leaves too little time for actually getting things done. It’s something I’m working on.

    • http://chrisbrogan.com Chris Brogan

      Well, you and I got into it with forum software, remember? I said, well, never mind. we have what we need. But you might have proved me wrong there. : )

  • http://www.mazakaro.com Rahul@MazaKaro

    nice post !! loved the title by the way and the informations were pretty interesting ! thank you

  • http://www.mazakaro.com Rahul@MazaKaro

    nice post !! loved the title by the way and the informations were pretty interesting ! thank you

  • http://www.mazakaro.com Rahul@MazaKaro

    nice post !! loved the title by the way and the informations were pretty interesting ! thank you

  • http://www.mazakaro.com Rahul@MazaKaro

    nice post !! loved the title by the way and the informations were pretty interesting ! thank you

  • http://easisell.com/ Clement Yeung

    Great post Chris. Totally agree – I need to step out of line more! Thanks for the reminder :)

  • Megan

    This post is so refreshing to read! I tend to worry about not keeping up or jumping on the latest bandwagon, but like you said, it’s good to check it out – if it’s not benefitting me, I don’t need it!

    • http://chrisbrogan.com Chris Brogan

      You’ve got that right.

    • http://chrisbrogan.com Chris Brogan

      You’ve got that right.

    • http://chrisbrogan.com Chris Brogan

      You’ve got that right.

    • http://chrisbrogan.com Chris Brogan

      You’ve got that right.

  • http://www.moremoo.com Adam

    Hi Chris,

    There are so many “breakthrough” newcomers that should be at least 100% more effective than previous ones. However, I think, most of the working things are simple and most of the simple things were already invented.

    The only reason to introduce most of the new products is not the innovation but only the making money opportunity.

    Thanks for sharing.

    Adam

    • http://chrisbrogan.com Chris Brogan

      Breakthroughs get old quick, don’t they, Adam?

    • http://chrisbrogan.com Chris Brogan

      Breakthroughs get old quick, don’t they, Adam?

    • http://chrisbrogan.com Chris Brogan

      Breakthroughs get old quick, don’t they, Adam?

    • http://chrisbrogan.com Chris Brogan

      Breakthroughs get old quick, don’t they, Adam?

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Chris,

    Progression is the call. It’s up to us to listen.

    I’m not big on bells, whistles or the latest and greatest. It’s what you do with your tools that determines where you’re headed: forward or backward. Better master a few tools before you’re left behind grabbing at the latest and greatest technology.

    Thanks for sharing and have a powerful day!

    Ryan

    • http://chrisbrogan.com Chris Brogan

      Hope you’re doing well, Ryan. Thanks for swinging by.

    • http://chrisbrogan.com Chris Brogan

      Hope you’re doing well, Ryan. Thanks for swinging by.

    • http://chrisbrogan.com Chris Brogan

      Hope you’re doing well, Ryan. Thanks for swinging by.

    • http://chrisbrogan.com Chris Brogan

      Hope you’re doing well, Ryan. Thanks for swinging by.

  • Anonymous

    I am scaling back some of my “cutting edge” activities and going back to blocking and tackling online. What I find is when I focus on blocking and tackling instead of fancy trick plays, my clients earn a great deal more money and are happier.

  • http://DonnyGamble.com Donny Gamble

    I tried my hardest not to try all the new technologies that come out almost on a daily basis because it is very easy to get side tracked with what I am currently doing. I just try to stick to what I know

  • Anonymous

    Ditto, ditto, and ditto again. Yes…how do I get out of step with you? I am all ears and many more parts.
    Paul

  • http://twitter.com/educatedxchange Educated Exchange

    Really interesting thoughts. I like that question: is this moving me forward?

    I bet there’s a lot of things that people do that they would probably skip if they considered that question beforehand. I suppose it depends on how you define “forward,” though. Is forward something concrete like your bottom line? Is it something abstract like your knowledge of a topic or ability to analyze and solve problems? Is it borderline ethereal like a general feeling of well-being and contentedness?

  • http://astrofix.net/ Michelle

    Great question. How much more concentrated would I be if I didn’t dilute my effort with trivial activities.

  • Davidvb

    For me twitter has really given me a huge push forward. i’ve been reading posts and insights from fellow UX/UI designers posted daily on twitter with so much priceless information. Many of which would have take me X more years to discover or stumble upon otherwise. I dare to say I would not be where i am today without it.

  • http://twitter.com/barrykahan Barry Kahan

    All I can see is Phew!! So glad you wrote this. With all the new devices and programs constantly coming into view, it can get a bit overwhelming. As a relative new player at this, it is easy to lose focus and get scattered. The fear of getting left behind or missing something, anything, is a battle between the ears. Seems to bring the old Jack of all trades, master of none to mind. Thanks again!

  • http://WritingTheVision.com Mindie Burgoyne

    Facebook and Twitter definitely move me forward toward my business goals – powerfully forward. These platforms work for me because I use them for networking – not direct marketing. Networking holds huge power in what I do. Directly marketing through Facebook and Twitter is a turn-off to those on the receiving end.

  • http://twitter.com/darleenw darleenw

    Thanks for sharing this! And it comes at perfect timing for myself, as I was going into panic mode. Overwhelmed with all the apps, and constant new features coming at me, and must read this and must comment, and on and on. Social diarrhea…

    I agree regarding so many of what you said, and Facebook – I keep for personal as well, and it wears me down at times.
    There is so much SELLING masked under social media and caring and – well it is starting to feel like hostage manipulation. Get the coupon, save money with this app, location location, collect badges, find the red M&M, Facebook email, ipad, playbook, get this app if you ever want to succeed….

    STOP the insanity I told myself just before reading this post.
    Thank you now I can move forward, as you are one of the leaders of information, thought and experience that does help me move forward..
    I will clearly define where it is that I want to move to .. my goals for next week, no more than 3.
    And then .. determine what I need to do to accomplish said goals.

    And for the remainder of the week regarding Social Media – I am in LISTENING MODE.

    Thanks …

  • http://damangmedia.com/ Matt Clark

    So true, I love to experiment but always look at the outcome. When I find something that works I keep using it. I had to go through this recently with social media, I had to streamline and use the tools that connect to the people I want to connect with. How much time did I spend playing around, I don’t know (to much I am sure), but you are right in asking yourself the question “is it moving me forward”? Yes, keep doing it. No, Dump it fast and move on! Thanks for sharing.

  • http://twitter.com/tuuk_ tuuk | innovation

    You definitely are not a shiny ball chaser Mr. Brogan. Another beauty thought / stance.

    I really think the next big craze is the simplification, not proliferation, of platforms and ideas online. I think we’re about to see an online “recession” where the excess gets shaken out of the marketplace. Where we start to filter all the platforms we use into a handful of things – like you say – you find what works for you and experiment with thins that make sense to you and your audience.

    Which is I think why Facebook and Google are in such a feature rush. They are building applications and features for user retention and frequency objectives. To save their lives, not take over the world.

  • http://byronsbike.com Byron F aka Byronious

    Amen brother.

  • Anonymous

    Curious that you say you’re not getting anything from Facebook, business-wise but you’ve been putting out Facebook ‘notes’, which have been business-based (and which I’ve enjoyed & ‘shared’). Is that not part of your ‘moving forward’ effort? I don’t see all your emails and my RSS is almost as crammed as my inbox. When I see your ‘note’ on FB I usually check it out & then might link over to your site for more info. I enjoy the FB notes even if they may not be officially part of your business plan. Thanks!

  • http://thesocialjoint.com/ Lucretia M Pruitt

    I’ve gotten more useful information over on Quora in the past few weeks than any 5 other sites combined for the last year.
    I don’t know that I’ve been able to give back anything of value there. But man. The answer on that one? Yes, it totally helps me move forward.
    Unfortunately? When & if it hits the tipping point? It’s less likely to provide that level of value. That sucks.
    But yeah, I don’t have to be everywhere. I was particularly pleased to find out I am not the target demographic for Facebook messages. It kind of allowed my internal “do I need this?” meter to go off before I wasted any time on it.

  • http://doonbook.posterous.com Howard Stein

    Part of the new frugal I think. Can’t eat the whole banquet. Application indigestion. This applies to software programs I use as a designer. I use five percent of the programs but I use them well.
    Have you ever noticed that the people who write manuals and understand every aspect of the software have dreadful images and artwork? We need to think more like chefs than event organizers.

  • http://karate-kids.com.au Sensei Matt Klein

    Are you moving forward with your Mac Air2 Chris? I am very curious as I am looking at that one as well, especially for travel. Other than saving your back, are you happy with it? Facebook seems difficult to me as well, but I can see its importance in my community-building efforts.

  • http://twitter.com/wendysoucie Wendy Soucie

    In the B2B space some app are clearly not used – like foursquare. I have tested and tried a few things like this but they fall by the wayside since I can’t see my clients using them to generate sales. At the end of the day I only have so much time and I have to deliver ideas and strategies that create leads and ultimately sales for them. In the rush of trying to keep up on “new” I found I lost track of my blogging and this post is water for a thirsty man… I guess we need someone as forward thinking as you to remind us to keep doing the core strategies for our own plans.

    Wendy
    xeesm.com/wendysoucie

  • Pingback: YoTrip-Words and Thoughts for Monday, January 31, 2011-Moving Forward (Vol.1, Iss.13) « YoTrip-Words and Thoughts

  • Pingback: Curb social media overload with the social media diet | Navigating the Social Web

  • Pingback: Roving Robin Report – On Connections & Technical Details

  • Pingback: Are Facebook and Twitter Moving You Forward? | Wisecraic

GetSocial