I’m not using paper.li to write any “daily whatevers.” I’m not using Quora to answer questions. I haven’t tried that new Twitter client. In fact, I’m not doing a LOT of things.
I have a very simple question to answer each time: will this move me forward?
We do things because we want to stay informed. We do things because we want to stay “in the know.” We worry that we’re going to fall behind if we don’t keep up with every little thing coming along.
Business-wise, I’m getting the most yield from email marketing, forum software, and blogging. None of these technologies is hot, new, or otherwise bleeding edge. They are all helping me move forward. I recently swapped my 15″ Macbook Pro for the 13″ Mac Air 2 (the new slightly fatter one). That saves my back, because I travel tons.
Business-wise, I’m NOT getting anything from Foursquare, Facebook, the iPad, and several other technologies. They’re all neato. I use Facebook personally, but I don’t use it for business. I’m still not getting it to do tricks for me, I guess.
Ask: is this moving me forward?
Yes, you should experiment. Yes, you can’t allow yourself to stagnate. Yes, you’re probably doing a lot more experimenting than is necessary, mostly because you’re worried about appearing out of step.
Come get out of step with me. I promise it’s easy to catch up. And those things you skip, entirely, like Plurk and Pownce and the like? They’ll wash out with or without you there.
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