February 4, 2008 58 Comments

Is Social Media More for PR than for Marketers

Consider this second in a series of posts where I don’t really know what I’m talking about. In this case, I’ll make the post short, and ask you to educate ME.

Is social media built more for PR types? Is the value there much easier to define than the value for marketers?

What do you think?

Related posts:

  1. Marketers in a Social Network World
  2. Acknowledging All You Know About Social Media
  3. A Sample Social Media Toolkit
  4. For Those Who Pea on Social Media
  5. Snake Oil In Social Media

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    This is one great question. I’m a traditional marketer who has been following the social media scene with great interest. I love the idea of a conversation with customers, but I don’t want to intrude on a social site with a marketing message either

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    When I outreach to influential bloggers discussing things related to my client, that would fall under PR because I am not directly trying to sell something but rather raise awareness and credibility. 

  • http://www.multiprofitsystem.com/articles/world-financial-group-review--a-comprehensive-review-on-wfg-business-17269/?c=61310 WFG Reviews

    When I outreach to influential bloggers discussing things related to my client, that would fall under PR because I am not directly trying to sell something but rather raise awareness and credibility. 

  • Pingback: What Profession Will Emerge As The Victor In Social Media – PR or Marketing? | Capture the Conversation

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