Is Your Site Well Marked

don't do anything

When you travel as much as I do, there are many opportunities to be in a situation where I’m not sure what I’m supposed to do. I get lost in confusing airport terminal bathrooms some time (don’t laugh… much). I can’t operate certain pieces of equipment. The reason is always the same: poorly marked directions.

Think about this with regards to your blog or website. (I’ve talked about blog improvements before, so check that out, too.) Are you guiding people to what you want? If you’re selling something, do people know that’s what you want them to do? If you’re looking for more reader traffic, have you made it easy for people to subscribe at the end of every post? Do I know how to find the best material on your site?

Look at your site and think it over. Mark your site clearly and give people an easy path through it.

How are you helping in that regard?

Photo credit, Jake Liefer

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  • http://www.astralaudio.net Allen Sale

    Great post as usual. Reminds us all to stick to our mission statement, and make that statement more visible in the site content/presentation.

  • http://www.astralaudio.net Allen Sale

    Great post as usual. Reminds us all to stick to our mission statement, and make that statement more visible in the site content/presentation.

  • http://wesleyism.com Wesley

    Great post. You’re very right about this.

  • http://wesleyism.com Wesley

    Great post. You’re very right about this.

  • http://Baveo.com Ari J. Greenberg

    This is so important and is so often an after thought. After launching my site, I noticed that people were missing some of the key features. We analyzed user behavior, web analytics and solidified our goals. We’re hoping our next release will guide our users better!

  • http://Baveo.com Ari J. Greenberg

    This is so important and is so often an after thought. After launching my site, I noticed that people were missing some of the key features. We analyzed user behavior, web analytics and solidified our goals. We’re hoping our next release will guide our users better!

  • http://www.directortom.com Thomas Clifford

    Chris, your timing is impeccable.

    After blogging for two years, I just created a starting page instructing readers what to expect, why they should subscribe and what to do next.

    Result? More readers, more subscribers and more interaction with readers, especially new ones. D’oh! What took me so long? :-)

    Thanks for sharing your ideas and keep up the remarkable work!

  • http://www.directortom.com Thomas Clifford

    Chris, your timing is impeccable.

    After blogging for two years, I just created a starting page instructing readers what to expect, why they should subscribe and what to do next.

    Result? More readers, more subscribers and more interaction with readers, especially new ones. D’oh! What took me so long? :-)

    Thanks for sharing your ideas and keep up the remarkable work!

  • http://dannybrown.me Danny Brown

    I read a lot of blogs and I’m always surprised at how many don’t have something like “Recent posts”, or links to previous relevant posts, or even an Archive section.

    Even if you don’t have these options, at the very least make the options to subscribe to your blog highly visible – that way people can visit/read at their leisure.

    There is so much more potential for blogs to be more widely enjoyed with just some simple changes made. Funnily enough, a lot of business blogs are the worst offenders – go figure… ;-)

  • http://dannybrown.me Danny Brown

    I read a lot of blogs and I’m always surprised at how many don’t have something like “Recent posts”, or links to previous relevant posts, or even an Archive section.

    Even if you don’t have these options, at the very least make the options to subscribe to your blog highly visible – that way people can visit/read at their leisure.

    There is so much more potential for blogs to be more widely enjoyed with just some simple changes made. Funnily enough, a lot of business blogs are the worst offenders – go figure… ;-)

  • http://www.imperfectaction.com/blog Giovanna Garcia

    Chris

    Great tips! I just happen to be re working on my site. This post of yours come in just the right time. Thank You so much.

    Giovanna Garcua

  • http://www.imperfectaction.com/blog Giovanna Garcia

    Chris

    Great tips! I just happen to be re working on my site. This post of yours come in just the right time. Thank You so much.

    Giovanna Garcua