Comments on: Is Your Web Presence Multi-Use http://www.chrisbrogan.com/is-your-web-presence-multi-use/ Learn How Human Business Works - Beyond Social Media Sat, 20 Mar 2010 09:39:20 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Grown to bits: reshifting and rethinking marketing « Fredzimny’s CCCCC Blog http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-178303 Grown to bits: reshifting and rethinking marketing « Fredzimny’s CCCCC Blog Sun, 13 Sep 2009 07:52:39 +0000 http://www.chrisbrogan.com/?p=4016#comment-178303 [...] Is Your Web Presence Multi-Use (chrisbrogan.com) Tags: Change, Marketing, Transition, Trends, Ways of Seeing [...] [...] Is Your Web Presence Multi-Use (chrisbrogan.com) Tags: Change, Marketing, Transition, Trends, Ways of Seeing [...]

]]> By: Hosting a Webinar: Do Speakers Realise That Their Audience Is International? | Lakestar Media http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-174480 Hosting a Webinar: Do Speakers Realise That Their Audience Is International? | Lakestar Media Mon, 03 Aug 2009 12:28:22 +0000 http://www.chrisbrogan.com/?p=4016#comment-174480 [...] Brogan recently contemplated on how website owners can make their web presence multi-use. Letting your prospective webinar attendees change time zone on the site, so as to see if the [...] [...] Brogan recently contemplated on how website owners can make their web presence multi-use. Letting your prospective webinar attendees change time zone on the site, so as to see if the [...]

]]> By: Social Tuesday: Collecta, Iran and more « Two-Way Street http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-172875 Social Tuesday: Collecta, Iran and more « Two-Way Street Thu, 16 Jul 2009 13:38:52 +0000 http://www.chrisbrogan.com/?p=4016#comment-172875 [...] Posted by thecastlegroup on July 16, 2009 These days, it’s important to broaden your marketing target. What does this mean with regard to your web presence? Chris Brogan suggests that you “take small bites” when approaching your online marketing strategy: http://www.chrisbrogan.com/is-your-web-presence-multi-use/ [...] [...] Posted by thecastlegroup on July 16, 2009 These days, it’s important to broaden your marketing target. What does this mean with regard to your web presence? Chris Brogan suggests that you “take small bites” when approaching your online marketing strategy: http://www.chrisbrogan.com/is-your-web-presence-multi-use/ [...]

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]]> By: Greg Mesaros http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-171958 Greg Mesaros Wed, 08 Jul 2009 13:24:13 +0000 http://www.chrisbrogan.com/?p=4016#comment-171958 Another way to build online relationships, in addition to your company’s website, is through the use of Social Media Marketing. Targeting social networking sites specifically is a great way to interact with your customers and prospects. Alternatively, the use of opt-in programs or special rewards offered via a registration page is yet another way to segment your prospects and communicate with them in separate venues.<br><br>- Greg Mesaros, CEO of eWinWin Another way to build online relationships, in addition to your company’s website, is through the use of Social Media Marketing. Targeting social networking sites specifically is a great way to interact with your customers and prospects. Alternatively, the use of opt-in programs or special rewards offered via a registration page is yet another way to segment your prospects and communicate with them in separate venues.

- Greg Mesaros, CEO of eWinWin

]]> By: WesleyDonehue.com http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-171899 WesleyDonehue.com Tue, 07 Jul 2009 21:44:05 +0000 http://www.chrisbrogan.com/?p=4016#comment-171899 [...] CB: Is Your Web Presence Multi-Use [...] [...] CB: Is Your Web Presence Multi-Use [...]

]]> By: Pixie Stevenson http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-171887 Pixie Stevenson Tue, 07 Jul 2009 15:04:42 +0000 http://www.chrisbrogan.com/?p=4016#comment-171887 As always, your post got us buzzing, and thinking, and asking questions like "how can we make it better." As always, your post got us buzzing, and thinking, and asking questions like “how can we make it better.”

]]> By: greg cryns http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-171886 greg cryns Tue, 07 Jul 2009 15:04:13 +0000 http://www.chrisbrogan.com/?p=4016#comment-171886 Yes, sir. We need to have all of our potential customers and clients in mind when we market through the Web.<br><br>Good point on email. I always think of the emails I get from Walgreen's about twice a week. They are telling me how I can save money by shopping there, often about buying enlarged photo prints but much more. They offer specific and blanket discounts.Walgreen's chose that model for their email effort and I think they score on it.<br><br>If baby boomers are in your scope (and perhaps they should be if they are not right now) think about the size of the text on your website. So often, as a baby boomer myself, I get frustrated by the very small (and often faded) text. Why should I squint to read it? There are plenty of sites much more friendly to my faltering vision.<br><br>If the youngsters are in your scope, then be sure they see those Facebook and RSS feed icons.<br><br>Broaden your vision and reap the benefits. Yes, sir. We need to have all of our potential customers and clients in mind when we market through the Web.

Good point on email. I always think of the emails I get from Walgreen's about twice a week. They are telling me how I can save money by shopping there, often about buying enlarged photo prints but much more. They offer specific and blanket discounts.Walgreen's chose that model for their email effort and I think they score on it.

If baby boomers are in your scope (and perhaps they should be if they are not right now) think about the size of the text on your website. So often, as a baby boomer myself, I get frustrated by the very small (and often faded) text. Why should I squint to read it? There are plenty of sites much more friendly to my faltering vision.

If the youngsters are in your scope, then be sure they see those Facebook and RSS feed icons.

Broaden your vision and reap the benefits.

]]> By: nicola http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-171880 nicola Tue, 07 Jul 2009 14:13:25 +0000 http://www.chrisbrogan.com/?p=4016#comment-171880 Chis. I think you need your holiday right now. It is possible to take time out. Please lead us by example? <br><br>All marketing should start with One Big Idea and stick with it. How many "tribes" drink Coke? Does each communication have to reach every single tribe? It can't - so social media is now allowing the boundary of the Big Idea to be stretched even further. <br><br>By opening a conversation we can reach further but we should always return to the Big Idea. Invite people in? Coke makes you happy that's the Big Idea! Buy it and you'll feel happy. (Also gives you wind)<br><br>Nicola. Chis. I think you need your holiday right now. It is possible to take time out. Please lead us by example?

All marketing should start with One Big Idea and stick with it. How many “tribes” drink Coke? Does each communication have to reach every single tribe? It can't – so social media is now allowing the boundary of the Big Idea to be stretched even further.

By opening a conversation we can reach further but we should always return to the Big Idea. Invite people in? Coke makes you happy that's the Big Idea! Buy it and you'll feel happy. (Also gives you wind)

Nicola.

]]> By: Skip Shuda http://www.chrisbrogan.com/is-your-web-presence-multi-use/comment-page-1/#comment-171871 Skip Shuda Tue, 07 Jul 2009 10:43:14 +0000 http://www.chrisbrogan.com/?p=4016#comment-171871 Your post got me thinking not just about multi-channel, multi-audience marketing but the need for "attention filters" on the receiving side. I see the explosion of communication channels being met with a similar set of filters like RSS readers, alert monitors and improved search tools. The marketers and receivers are co-creating these structures and people decide what needs to flow through them. Your post got me thinking not just about multi-channel, multi-audience marketing but the need for “attention filters” on the receiving side. I see the explosion of communication channels being met with a similar set of filters like RSS readers, alert monitors and improved search tools. The marketers and receivers are co-creating these structures and people decide what needs to flow through them.

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