To be honest I am as guilty as the next guy at media snacking, plus I’m 22 so apparently, as the media tells me, I’m supposed to on my cellphone, IM, browsing, listening to music, with the TV on the background.

Couple points:

1. RSS is the ultimate snacking medium. I J J J J through my feeds and if something doesn’t catch my eye in the first 3-5 secs I’ve moved on. Also I hate reading long articles on Greader.

2. Tease us a bit. Many people hate the fact that some RSS publishers use short form posts; however, if you can excite me enough to click over to your site I will make the investment to read longer articles.

3. Bloggers need to focus on more journalistic writing in the sense that you focus on the main points in the first paragraph, then flesh them out. This is one a bit harder and something I need to work on too.

4. The internet is a snacking medium. I love the net and all the information it has to offer; however, I still love reading magazines and books. They allow for longer stories as I’m dedicating X amount of time to read them and only them. You ever tried reading The Economist online, it is exhausting.

5. CNN has a great format of creating a snacking section in the upper right of each article to complement the longer piece.

To be honest I am as guilty as the next guy at media snacking, plus I’m 22 so apparently, as the media tells me, I’m supposed to on my cellphone, IM, browsing, listening to music, with the TV on the background.

Couple points:

1. RSS is the ultimate snacking medium. I J J J J through my feeds and if something doesn’t catch my eye in the first 3-5 secs I’ve moved on. Also I hate reading long articles on Greader.

2. Tease us a bit. Many people hate the fact that some RSS publishers use short form posts; however, if you can excite me enough to click over to your site I will make the investment to read longer articles.

3. Bloggers need to focus on more journalistic writing in the sense that you focus on the main points in the first paragraph, then flesh them out. This is one a bit harder and something I need to work on too.

4. The internet is a snacking medium. I love the net and all the information it has to offer; however, I still love reading magazines and books. They allow for longer stories as I’m dedicating X amount of time to read them and only them. You ever tried reading The Economist online, it is exhausting.

5. CNN has a great format of creating a snacking section in the upper right of each article to complement the longer piece.