Just Ask for It

With so many people pushing the “social networking” end of marketing today it is nice to see someone still “kicking it old school”. Bottom line is you have to test test test. Putting a card like that into your product (in this case a book) costs next to nothing to do and can have a huge back end to it. It is a great idea as long as it is trackable. How else are you going to know if it works? As a marketer you have to remember to try different ideas and track everything. At the end of the day when you look at all your data do more of what is working and drop off the ideas that aren’t producing as well and keep coming up with fresh ideas. If you want someone’s business remember to ask for it! If you don’t ask you won’t get!

With so many people pushing the “social networking” end of marketing today it is nice to see someone still “kicking it old school”. Bottom line is you have to test test test. Putting a card like that into your product (in this case a book) costs next to nothing to do and can have a huge back end to it. It is a great idea as long as it is trackable. How else are you going to know if it works? As a marketer you have to remember to try different ideas and track everything. At the end of the day when you look at all your data do more of what is working and drop off the ideas that aren’t producing as well and keep coming up with fresh ideas. If you want someone’s business remember to ask for it! If you don’t ask you won’t get!

To me it is interesting to note that in Chris’s story and Analisa’s story the approach was made offline.

Time to remember that the real world still exists, folks. Sometimes it is too easy to hide behind the monitor and keyboard.

Think creative. Go for it.

Saying thank you is always welcomed. I guess it’s just whether it’s done with an ulterior motive in mind… like…
Hey Thanks… Now Join my Newsletter…..

OR

Thanks…. Now Consider Buying this.

Perhaps the most personal form of online ‘thank-you-ing’ in my experience is to post a handwritten post card/ note to online customers, that literally says thanks…. and nothing much else.

I’ve found this surprises people, and the resulting ‘talk about/ referral’ factor is high as a result. Getting personalised and sincere mail these days is rare. And a valuable form of marketing.

Saying thank you is always welcomed. I guess it’s just whether it’s done with an ulterior motive in mind… like…
Hey Thanks… Now Join my Newsletter…..

OR

Thanks…. Now Consider Buying this.

Perhaps the most personal form of online ‘thank-you-ing’ in my experience is to post a handwritten post card/ note to online customers, that literally says thanks…. and nothing much else.

I’ve found this surprises people, and the resulting ‘talk about/ referral’ factor is high as a result. Getting personalised and sincere mail these days is rare. And a valuable form of marketing.