Comments on: Just Ask for It

By: Why Paper is Better Than E-mail | Fix Your Broken Marketing

Why Paper is Better Than E-mail | Fix Your Broken Marketing — Mon, 23 Mar 2009 12:13:23 +0000

[...] Chris Brogan recently pointed out a marketing tool that will make your customers smile. He bought a book and inside was a card thanking him for his purchase, telling him what other kinds of books the publisher produced, and inviting him to get updates on future titles as they are published. [...]

By: MickG

MickG — Sat, 21 Mar 2009 05:34:10 +0000

Saying thank you is always welcomed. I guess it’s just whether it’s done with an ulterior motive in mind… like…
Hey Thanks… Now Join my Newsletter…..

Thanks…. Now Consider Buying this.

Perhaps the most personal form of online ‘thank-you-ing’ in my experience is to post a handwritten post card/ note to online customers, that literally says thanks…. and nothing much else.

I’ve found this surprises people, and the resulting ‘talk about/ referral’ factor is high as a result. Getting personalised and sincere mail these days is rare. And a valuable form of marketing.

By: greg cryns

greg cryns — Tue, 17 Mar 2009 14:39:48 +0000

To me it is interesting to note that in Chris’s story and Analisa’s story the approach was made offline.

Time to remember that the real world still exists, folks. Sometimes it is too easy to hide behind the monitor and keyboard.

Think creative. Go for it.

By: Rob

Rob — Fri, 13 Mar 2009 10:43:26 +0000

With so many people pushing the “social networking” end of marketing today it is nice to see someone still “kicking it old school”. Bottom line is you have to test test test. Putting a card like that into your product (in this case a book) costs next to nothing to do and can have a huge back end to it. It is a great idea as long as it is trackable. How else are you going to know if it works? As a marketer you have to remember to try different ideas and track everything. At the end of the day when you look at all your data do more of what is working and drop off the ideas that aren’t producing as well and keep coming up with fresh ideas. If you want someone’s business remember to ask for it! If you don’t ask you won’t get!

By: Kristen Victory

Kristen Victory — Fri, 13 Mar 2009 05:21:23 +0000

Very refreshing experience. If only more marketing was that way. I get frustrated with the messages that are blasted everywhere.

By: Linda Smith

Linda Smith — Thu, 12 Mar 2009 20:27:05 +0000

I, too, have purchased books with similar thank you cards inside…a very nice touch. Also I have a favorite author I follow and I signed up for his email notices when he publishes something new. The notices are incredibly well done, thanking his readers for following his work and hoping they like his newest work and inviting their comments. What I like is that this author’s email is not a simple “here’s my new book, go buy it” marketing notice, rather it has the nice-ities: thank you, please and I invite you to….makes it personal.

By: Jean

Jean — Thu, 12 Mar 2009 17:41:34 +0000

I’m from the old school and while I appreciate today’s technology I still find the thank you card to be most appreciated by my clients. It has brought new business and acknowledgements by my clients of the true professional I am. Can you believe I still hand write them too! A much added personal touch.

By: myinternetbusiness

myinternetbusiness — Thu, 12 Mar 2009 16:33:23 +0000

Thanks for sharing this, great marketing strategy done here and it will constantly be seen if being used as a bookmark.

By: Morning Edition - Mar 12, 2009 « Sazbean

Morning Edition - Mar 12, 2009 « Sazbean — Thu, 12 Mar 2009 13:34:56 +0000

[...] Just Ask for It (Chris Brogan) [...]

By: Matt Tillotson

Matt Tillotson — Thu, 12 Mar 2009 10:31:13 +0000

Christine, I couldn’t agree more. There is strength in simplicity, and people are often afraid of it. Simple is harder than complex.