On my post about how the ocean might hold the key to better defining your business, I made the point that if you tried to serve the entire ocean, your business was doomed to failure. It wrapped up very nicely in the context of the post.
But then I got this comment from @pdjmoo:
The only problem with using your ocean analogy, Chris, is that that is why are are in such trouble with our oceans and environment. Myopic thinking, thinking only in parts (industrial/farm fishing) and over-specialization to the exclusion to the whole ecosystem (the ocean) has devastated our oceans. 95% of the big fish are gone (the fishing industry is using more and more high tech sonar to find the remaining big schoolsof fish creating an impending eco collapse). This has created chaos among the other industries that depend upon the ocean too. There is a symbiotic relationship between all life and we have focused on the bigger, faster, more concept for too long. We have to get back to engaging the whole system in relationship to the parts or we are in deep trouble. Otherwise good article Chris.
The Larger Ocean Must Be Considered
In this case, @pdjmoo was being quite literal. We wreck(ed) the ocean by focusing too tightly on specific uses and not considering how those uses would impact the whole system. To that end, the thought does add to my post about your business, because the same problems could hold true. In fact, that’s what I talked with Sir Richard Branson about in this interview a short while back. His new book posits the same concern.
Thanks, oh cheetah friend. I appreciated your thoughtful comment.
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