Comments on: Life After the 1 Second Pitch

By: Kate Brodock

Kate Brodock — Sun, 25 Jan 2009 21:06:02 +0000

Must comment on this one too Chris ;-) I think you’re asking about implicit racial issues you might sense in the commercial? I don’t get that at all from the clips. I think the reason he got cast for this MHL series in the first place is because he’s got an awesome character (boisterous, blunt, loud, no-messin’-around), and this is an extension of that. I crack up!

Of course, maybe that’s me not bring very sensitive.

On another note, I’ve been really interested in what companies are going to do with limited resources for the Superbowl this year…. I think this is a great idea.

By: C.H. Low

C.H. Low — Fri, 23 Jan 2009 16:18:04 +0000

Cool Idea. I did not get the content. Seems disjointed.
Maybe 5 seconds could work better for continuity.
Love the the out of the box thinking!

By: Miller High Life Mocks Superbowl Ads. | The Marketing Eggspert

Miller High Life Mocks Superbowl Ads. | The Marketing Eggspert — Fri, 23 Jan 2009 15:09:41 +0000

[...] Brogan had a post this week about Miller High Life’s 1 Second Ad. I had to chime in [...]

By: Kara

Kara — Thu, 22 Jan 2009 23:32:52 +0000

I really like this idea and is bringing the ridiculousness of a $3 million dollar spend on a 30-sec commercial to a broader audience. Definitely agree with a lot of comments showing a similarity to twitter. I still feel as though companies have to think differently about how they spend their ad dollars in this economy. I can’t remember a Super Bowl commercial from two years ago, but I will remember that I bought my recent jacket off Tramdock cause they engaged me through a medium I use everyday (again, twitter).

By: Katy

Katy — Thu, 22 Jan 2009 20:55:01 +0000

I agree, this has turned into a great viral campaign! I’m going to share it on Facebook as well. And I’m wondering if the character from this ad is Tweeting? Anyone see anything related on Twitter?

By: 1 second is all it takes | Digital Pivot

1 second is all it takes | Digital Pivot — Thu, 22 Jan 2009 16:41:43 +0000

[...] As Chris Brogan said, this is 2009. [...]

By: Justin

Justin — Thu, 22 Jan 2009 16:34:08 +0000

I can’t believe the Champagne of Beers doesn’t just sell itself.

By: Mark Linder

Mark Linder — Thu, 22 Jan 2009 16:12:02 +0000

Innovative, fresh, catch. Gets your attention even try’s to push buttons. The content is not great but the way to manage the medium is unique and smart.

By: Billy Fischer

Billy Fischer — Thu, 22 Jan 2009 15:51:59 +0000

I agree these are great. I’m kind of surprised they were able to get away with this. Excited to see how they turn out. Is this the first brand to do 1 second ads?

By: Susan Payton, The Marketing Eggspert

Susan Payton, The Marketing Eggspert — Thu, 22 Jan 2009 15:06:07 +0000

That’s so great! I have to blog about this. I love that the guy is just so normal. A guy who just loves his beer and wants to spread the word.

Do you think they’ll be successful in banning the $3m ads? I think as long as corporations have money they’ll spend big, at least until New Marketing Labs gets ahold of them!