Comments on: Lynne D Johnson from FastCompany on What Comes Next http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 14:24:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bringing the conversation back home - WinExtra http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-2/#comment-164793 Bringing the conversation back home - WinExtra Tue, 24 Mar 2009 04:27:01 +0000 http://www.chrisbrogan.com/?p=3524#comment-164793 [...] it was interesting to hear someone like Lynne D Johnson of FastCompany say in a video interview with Chris Brogan that this next year could see the conversations returning home quote from the [...] [...] it was interesting to hear someone like Lynne D Johnson of FastCompany say in a video interview with Chris Brogan that this next year could see the conversations returning home quote from the [...]

]]> By: Gunjan Rawal http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-164702 Gunjan Rawal Mon, 23 Mar 2009 05:13:23 +0000 http://www.chrisbrogan.com/?p=3524#comment-164702 To the question 'What comes next?': From the perspective of online communities, here is my take on the next evolution: 1. Content will remain king. The strength of the community will depend on the content it provides and the ability to have great conversations. 2. Roles will evolve - it is no longer enough to be a social media specialist. There are plenty of those in the market. The question will be what rle does a person play - community manager?. marketing? technology specialist? etc etc 3. Possibly better integration with 'traditional marketing'. i.e. where would the social media startegy fit into the overall marketing strategy. And more importantly, what is the ROI from it? To the question ‘What comes next?’: From the perspective of online communities, here is my take on the next evolution:
1. Content will remain king. The strength of the community will depend on the content it provides and the ability to have great conversations.
2. Roles will evolve – it is no longer enough to be a social media specialist. There are plenty of those in the market. The question will be what rle does a person play – community manager?. marketing? technology specialist? etc etc
3. Possibly better integration with ‘traditional marketing’. i.e. where would the social media startegy fit into the overall marketing strategy. And more importantly, what is the ROI from it?

]]> By: Gunjan Rawal http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-268558 Gunjan Rawal Mon, 23 Mar 2009 05:13:00 +0000 http://www.chrisbrogan.com/?p=3524#comment-268558 To the question 'What comes next?': From the perspective of online communities, here is my take on the next evolution: 1. Content will remain king. The strength of the community will depend on the content it provides and the ability to have great conversations. 2. Roles will evolve - it is no longer enough to be a social media specialist. There are plenty of those in the market. The question will be what rle does a person play - community manager?. marketing? technology specialist? etc etc 3. Possibly better integration with 'traditional marketing'. i.e. where would the social media startegy fit into the overall marketing strategy. And more importantly, what is the ROI from it? To the question ‘What comes next?’: From the perspective of online communities, here is my take on the next evolution:
1. Content will remain king. The strength of the community will depend on the content it provides and the ability to have great conversations.
2. Roles will evolve – it is no longer enough to be a social media specialist. There are plenty of those in the market. The question will be what rle does a person play – community manager?. marketing? technology specialist? etc etc
3. Possibly better integration with ‘traditional marketing’. i.e. where would the social media startegy fit into the overall marketing strategy. And more importantly, what is the ROI from it?

]]> By: Steve Averill http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-164496 Steve Averill Fri, 20 Mar 2009 16:15:24 +0000 http://www.chrisbrogan.com/?p=3524#comment-164496 She is spot freakin on. You can almost see it in her eyes how much of a TIMESUCK she probably believes chasing down all these "conversations" can become. You have nothing if you can't herd those cats. But herding cats is damn tough work. She is spot freakin on. You can almost see it in her eyes how much of a TIMESUCK she probably believes chasing down all these “conversations” can become. You have nothing if you can’t herd those cats. But herding cats is damn tough work.

]]> By: SteveAverill http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-268557 SteveAverill Fri, 20 Mar 2009 16:15:00 +0000 http://www.chrisbrogan.com/?p=3524#comment-268557 She is spot freakin on. You can almost see it in her eyes how much of a TIMESUCK she probably believes chasing down all these "conversations" can become. You have nothing if you can't herd those cats. But herding cats is damn tough work. She is spot freakin on. You can almost see it in her eyes how much of a TIMESUCK she probably believes chasing down all these “conversations” can become. You have nothing if you can’t herd those cats. But herding cats is damn tough work.

]]> By: geno http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-164494 geno Fri, 20 Mar 2009 15:17:19 +0000 http://www.chrisbrogan.com/?p=3524#comment-164494 Thanks for sharing Lynne and Chris. I think Lynne's point is spot-on! At Brains On Fire we've been fortunate to see a brand bring it home. Getting to witness online chats between crafting tool engineers (men) and crafters (women) was and continues to be a brand changing experience for Fiskars. Chris you've said it before "the first one there owns the game." Three years ago it was fairly easy to start a new party of conversations. But now parties of conversations are everywhere and a brand really has to ask itself "can I really bring something new to the table?" Some brands are now asking for a community to be born, crawl, and walk in a traditional-media time frame. This thinking really doesn't help our cause, trying to get customers, fans to start to trust a conversation with the brand. All that said, I think brands do have to make sure they "get some credit" for the conversation if they go down the social media path. Just slow down. Thanks for sharing Lynne and Chris. I think Lynne’s point is spot-on!

At Brains On Fire we’ve been fortunate to see a brand bring it home. Getting to witness online chats between crafting tool engineers (men) and crafters (women) was and continues to be a brand changing experience for Fiskars.

Chris you’ve said it before “the first one there owns the game.” Three years ago it was fairly easy to start a new party of conversations. But now parties of conversations are everywhere and a brand really has to ask itself “can I really bring something new to the table?”

Some brands are now asking for a community to be born, crawl, and walk in a traditional-media time frame. This thinking really doesn’t help our cause, trying to get customers, fans to start to trust a conversation with the brand.
All that said, I think brands do have to make sure they “get some credit” for the conversation if they go down the social media path. Just slow down.

]]> By: geno http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-268556 geno Fri, 20 Mar 2009 15:17:00 +0000 http://www.chrisbrogan.com/?p=3524#comment-268556 Thanks for sharing Lynne and Chris. I think Lynne's point is spot-on! At Brains On Fire we've been fortunate to see a brand bring it home. Getting to witness online chats between crafting tool engineers (men) and crafters (women) was and continues to be a brand changing experience for Fiskars. Chris you've said it before "the first one there owns the game." Three years ago it was fairly easy to start a new party of conversations. But now parties of conversations are everywhere and a brand really has to ask itself "can I really bring something new to the table?" Some brands are now asking for a community to be born, crawl, and walk in a traditional-media time frame. This thinking really doesn't help our cause, trying to get customers, fans to start to trust a conversation with the brand. All that said, I think brands do have to make sure they "get some credit" for the conversation if they go down the social media path. Just slow down. Thanks for sharing Lynne and Chris. I think Lynne’s point is spot-on!

At Brains On Fire we’ve been fortunate to see a brand bring it home. Getting to witness online chats between crafting tool engineers (men) and crafters (women) was and continues to be a brand changing experience for Fiskars.

Chris you’ve said it before “the first one there owns the game.” Three years ago it was fairly easy to start a new party of conversations. But now parties of conversations are everywhere and a brand really has to ask itself “can I really bring something new to the table?”

Some brands are now asking for a community to be born, crawl, and walk in a traditional-media time frame. This thinking really doesn’t help our cause, trying to get customers, fans to start to trust a conversation with the brand.
All that said, I think brands do have to make sure they “get some credit” for the conversation if they go down the social media path. Just slow down.

]]> By: Malcolm Bastien http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-164493 Malcolm Bastien Fri, 20 Mar 2009 14:39:42 +0000 http://www.chrisbrogan.com/?p=3524#comment-164493 Thanks Lynne for the clarification. You're extrapolation on what “bring the conversation back home” was also helpful in understanding your message. Maybe a loose paraphrase of the general message (which for precision's sake I'm just going to say is "close enough") is that with all the dispersed commenting and activity going on around a brand, it's going to be important for brands to develop both goals, and the flexibility (skill, insight, adaptability) so that they can take advantage of everything that's going on like you've given examples of (strong community voices) and be able to tie it back in to the goals. I leave out the idea of "bringing it home" in that statement because it seems appropriate that "bringing it home" and doing something integrating foreign comments or tweet backs onto your own site seems more appropriate as something a brand might want to do to, and not necessarily something every company *should* do. Funnily enough this is the 2nd time this week I'm excited about trying out a product coming out soon called UberVU which gives conversation monitors that power. Thanks Lynne for the clarification. You’re extrapolation on what “bring the conversation back home” was also helpful in understanding your message.

Maybe a loose paraphrase of the general message (which for precision’s sake I’m just going to say is “close enough”) is that with all the dispersed commenting and activity going on around a brand, it’s going to be important for brands to develop both goals, and the flexibility (skill, insight, adaptability) so that they can take advantage of everything that’s going on like you’ve given examples of (strong community voices) and be able to tie it back in to the goals.

I leave out the idea of “bringing it home” in that statement because it seems appropriate that “bringing it home” and doing something integrating foreign comments or tweet backs onto your own site seems more appropriate as something a brand might want to do to, and not necessarily something every company *should* do. Funnily enough this is the 2nd time this week I’m excited about trying out a product coming out soon called UberVU which gives conversation monitors that power.

]]> By: Malcolm Bastien http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-268555 Malcolm Bastien Fri, 20 Mar 2009 14:39:00 +0000 http://www.chrisbrogan.com/?p=3524#comment-268555 Thanks Lynne for the clarification. You're extrapolation on what “bring the conversation back home” was also helpful in understanding your message. Maybe a loose paraphrase of the general message (which for precision's sake I'm just going to say is "close enough") is that with all the dispersed commenting and activity going on around a brand, it's going to be important for brands to develop both goals, and the flexibility (skill, insight, adaptability) so that they can take advantage of everything that's going on like you've given examples of (strong community voices) and be able to tie it back in to the goals. I leave out the idea of "bringing it home" in that statement because it seems appropriate that "bringing it home" and doing something integrating foreign comments or tweet backs onto your own site seems more appropriate as something a brand might want to do to, and not necessarily something every company *should* do. Funnily enough this is the 2nd time this week I'm excited about trying out a product coming out soon called UberVU which gives conversation monitors that power. Thanks Lynne for the clarification. You’re extrapolation on what “bring the conversation back home” was also helpful in understanding your message.

Maybe a loose paraphrase of the general message (which for precision’s sake I’m just going to say is “close enough”) is that with all the dispersed commenting and activity going on around a brand, it’s going to be important for brands to develop both goals, and the flexibility (skill, insight, adaptability) so that they can take advantage of everything that’s going on like you’ve given examples of (strong community voices) and be able to tie it back in to the goals.

I leave out the idea of “bringing it home” in that statement because it seems appropriate that “bringing it home” and doing something integrating foreign comments or tweet backs onto your own site seems more appropriate as something a brand might want to do to, and not necessarily something every company *should* do. Funnily enough this is the 2nd time this week I’m excited about trying out a product coming out soon called UberVU which gives conversation monitors that power.

]]> By: Marvin Bzura http://www.chrisbrogan.com/lynne-d-johnson-from-fastcompany-on-what-comes-next/comment-page-1/#comment-164486 Marvin Bzura Fri, 20 Mar 2009 13:33:11 +0000 http://www.chrisbrogan.com/?p=3524#comment-164486 Thanks Chris & Lynne. Sounds like interactive marketing campaigns need to be developed. Thanks Chris & Lynne. Sounds like interactive marketing campaigns need to be developed.

]]>