Make Better Video

I’m learning about video because I believe, strongly, that 2012 is the year that companies and individuals who can create interesting video will be able to stand out better in the oversaturation of social media. My own practice, Shhh! The Secret Show, has me learning about lighting, sound, editing, interviewing, content planning, camera angles, titles, screen casting, how to make b-roll, and more. It’s quite a step up, technically, from what I used to do with a Flip camera and a bit of waggling it around in front of my face.

And when I say this, it’s most definitely not perfect. Just watch the latest episode to note all the things I could do better. But, and this is important, it’s better for me, and it’s getting increasingly more compelling for my audience, which is the goal. If THEY like it, then I’m doing better. The thing is, if I can figure this out, so can you.

Make Better Video

• Audio is the first big secret to better video. Even if you’re just using your Kodak PlayTouch (affiliate link), make sure to stand close enough to get good audio.
• Lighting is the second big secret to better video. Even if you don’t go out and buy huge lights, don’t film in front of a window.
• Eye contact is free. Look AT the camera lens and pretend you’re looking into the eyes of a loved one.
• Speak swiftly. Oddly, when I talk really fast, people seem to positively react. I thought I’d have to speak slow like I try to do on stage. It’s the opposite in video. Not CRAZY fast, but so far, I’m finding it a secret trick.
• Brevity rules. The fact I got a few thousand people to watch 31 minutes last week is wrong. I shot 18.5 minutes this week. Let’s see how much better that does. Might get down to 10, and that’s because this is a SHOW and not bits.
• Bits. If you shoot bits, then maybe 3 minutes or less is a better guide.
• Just. Press. Record. The only way to get doing this stuff, is to get started. Learn by failing and correcting the failures.

I’m fairly convinced that video will be an important part of 2012 because of all the mobile and tablet devices that are now out-selling their laptop and desktop brethren. Yes, there will still be a place for text, but you are now a magazine and a TV station, so get thinking about what your TV channel means.

Shhh! The Secret Show

I’m dedicating the Secret Show to providing you secrets to help you succeed, plus we’ll talk every week about growing your own channel and developing your own success. If you’re interested, episode 2 is RIGHT HERE.

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