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	<title>Comments on: Make It Easy for Your Customers</title>
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	<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/</link>
	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>By: This Ain&#8217;t Your Grandma&#8217;s Library :gatherthing</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-144295</link>
		<dc:creator>This Ain&#8217;t Your Grandma&#8217;s Library :gatherthing</dc:creator>
		<pubDate>Fri, 07 Nov 2008 18:00:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-144295</guid>
		<description>[...] need to make things easy for our customers very much like this, and be careful to avoid situations that paint us in a less than stellar [...]</description>
		<content:encoded><![CDATA[<p>[...] need to make things easy for our customers very much like this, and be careful to avoid situations that paint us in a less than stellar [...]</p>
]]></content:encoded>
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	<item>
		<title>By: sarahcook11</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-141479</link>
		<dc:creator>sarahcook11</dc:creator>
		<pubDate>Fri, 17 Oct 2008 20:18:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-141479</guid>
		<description>Thanks for sharing.  I have heard so many horror stories about jury duty that I have always assumed that it would be a nightmare to try to postpone or cancel.  It&#039;s nice to hear about a positive experience.</description>
		<content:encoded><![CDATA[<p>Thanks for sharing.  I have heard so many horror stories about jury duty that I have always assumed that it would be a nightmare to try to postpone or cancel.  It&#8217;s nice to hear about a positive experience.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sarahcook11</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-254247</link>
		<dc:creator>sarahcook11</dc:creator>
		<pubDate>Fri, 17 Oct 2008 20:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-254247</guid>
		<description>Thanks for sharing.  I have heard so many horror stories about jury duty that I have always assumed that it would be a nightmare to try to postpone or cancel.  It&#039;s nice to hear about a positive experience.</description>
		<content:encoded><![CDATA[<p>Thanks for sharing.  I have heard so many horror stories about jury duty that I have always assumed that it would be a nightmare to try to postpone or cancel.  It&#8217;s nice to hear about a positive experience.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Shashi Bellamkonda</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-141441</link>
		<dc:creator>Shashi Bellamkonda</dc:creator>
		<pubDate>Fri, 17 Oct 2008 13:57:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-141441</guid>
		<description>Hi Chris,

Thanks for posting on this positive experience. Mass Jury commissioner Pam Wood deserves kudos for not only making it simple but also for reading blogs and commenting on them :)

Thanks,

Shashi</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>Thanks for posting on this positive experience. Mass Jury commissioner Pam Wood deserves kudos for not only making it simple but also for reading blogs and commenting on them :)</p>
<p>Thanks,</p>
<p>Shashi</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Shashi Bellamkonda</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-254245</link>
		<dc:creator>Shashi Bellamkonda</dc:creator>
		<pubDate>Fri, 17 Oct 2008 13:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-254245</guid>
		<description>Hi Chris,

Thanks for posting on this positive experience. Mass Jury commissioner Pam Wood deserves kudos for not only making it simple but also for reading blogs and commenting on them :)

Thanks,

Shashi</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>Thanks for posting on this positive experience. Mass Jury commissioner Pam Wood deserves kudos for not only making it simple but also for reading blogs and commenting on them :)</p>
<p>Thanks,</p>
<p>Shashi</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Shashi Bellamkonda</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-254246</link>
		<dc:creator>Shashi Bellamkonda</dc:creator>
		<pubDate>Fri, 17 Oct 2008 13:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-254246</guid>
		<description>Hi Chris,

Thanks for posting on this positive experience. Mass Jury commissioner Pam Wood deserves kudos for not only making it simple but also for reading blogs and commenting on them :)

Thanks,

Shashi</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>Thanks for posting on this positive experience. Mass Jury commissioner Pam Wood deserves kudos for not only making it simple but also for reading blogs and commenting on them :)</p>
<p>Thanks,</p>
<p>Shashi</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Donny-MarketingTwin #2</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-141405</link>
		<dc:creator>Donny-MarketingTwin #2</dc:creator>
		<pubDate>Fri, 17 Oct 2008 02:57:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-141405</guid>
		<description>Chris, perfect post about keeping it simple. One time, I had a customer tell me they did use email marketing and I could sign-up at their website.  After 10 minutes of searching (if I hadn&#039;t wanted to receive their emails to critique them I never would have stayed that long), I called her and expressed my frustration.  She navigated me to 3 or 4 pages deep into their site and then I scrolled to the bottom of the page.  Wow! 

Speaking of that, I probably should go check our site as well!  Thanks for the prompting!</description>
		<content:encoded><![CDATA[<p>Chris, perfect post about keeping it simple. One time, I had a customer tell me they did use email marketing and I could sign-up at their website.  After 10 minutes of searching (if I hadn&#8217;t wanted to receive their emails to critique them I never would have stayed that long), I called her and expressed my frustration.  She navigated me to 3 or 4 pages deep into their site and then I scrolled to the bottom of the page.  Wow! </p>
<p>Speaking of that, I probably should go check our site as well!  Thanks for the prompting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Donny-MarketingTwin #2</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-254243</link>
		<dc:creator>Donny-MarketingTwin #2</dc:creator>
		<pubDate>Fri, 17 Oct 2008 02:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-254243</guid>
		<description>Chris, perfect post about keeping it simple. One time, I had a customer tell me they did use email marketing and I could sign-up at their website.  After 10 minutes of searching (if I hadn&#039;t wanted to receive their emails to critique them I never would have stayed that long), I called her and expressed my frustration.  She navigated me to 3 or 4 pages deep into their site and then I scrolled to the bottom of the page.  Wow! 

Speaking of that, I probably should go check our site as well!  Thanks for the prompting!</description>
		<content:encoded><![CDATA[<p>Chris, perfect post about keeping it simple. One time, I had a customer tell me they did use email marketing and I could sign-up at their website.  After 10 minutes of searching (if I hadn&#8217;t wanted to receive their emails to critique them I never would have stayed that long), I called her and expressed my frustration.  She navigated me to 3 or 4 pages deep into their site and then I scrolled to the bottom of the page.  Wow! </p>
<p>Speaking of that, I probably should go check our site as well!  Thanks for the prompting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Donny-MarketingTwin #2</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-254244</link>
		<dc:creator>Donny-MarketingTwin #2</dc:creator>
		<pubDate>Fri, 17 Oct 2008 02:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-254244</guid>
		<description>Chris, perfect post about keeping it simple. One time, I had a customer tell me they did use email marketing and I could sign-up at their website.  After 10 minutes of searching (if I hadn&#039;t wanted to receive their emails to critique them I never would have stayed that long), I called her and expressed my frustration.  She navigated me to 3 or 4 pages deep into their site and then I scrolled to the bottom of the page.  Wow! 

Speaking of that, I probably should go check our site as well!  Thanks for the prompting!</description>
		<content:encoded><![CDATA[<p>Chris, perfect post about keeping it simple. One time, I had a customer tell me they did use email marketing and I could sign-up at their website.  After 10 minutes of searching (if I hadn&#8217;t wanted to receive their emails to critique them I never would have stayed that long), I called her and expressed my frustration.  She navigated me to 3 or 4 pages deep into their site and then I scrolled to the bottom of the page.  Wow! </p>
<p>Speaking of that, I probably should go check our site as well!  Thanks for the prompting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Keith Monaghan</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/comment-page-1/#comment-141390</link>
		<dc:creator>Keith Monaghan</dc:creator>
		<pubDate>Thu, 16 Oct 2008 20:26:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2867#comment-141390</guid>
		<description>Chris, 

Glad to hear you had a great experience with massjury.com and kudos to Pam Wood and her team for getting it right!

Your experience brings to mind something I&#039;ve tried to push with employers and clients over the years: the customer experience is a major part of your brand--maybe the only part, as far as some customers are concerned (Amazon, anyone?).

A shiny identity &amp; logo are nice, but I&#039;ll take ugly with great service over them any time. 

Not that massjury.com is ugly, but you know what I mean :-]</description>
		<content:encoded><![CDATA[<p>Chris, </p>
<p>Glad to hear you had a great experience with massjury.com and kudos to Pam Wood and her team for getting it right!</p>
<p>Your experience brings to mind something I&#8217;ve tried to push with employers and clients over the years: the customer experience is a major part of your brand&#8211;maybe the only part, as far as some customers are concerned (Amazon, anyone?).</p>
<p>A shiny identity &amp; logo are nice, but I&#8217;ll take ugly with great service over them any time. </p>
<p>Not that massjury.com is ugly, but you know what I mean :-]</p>
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