Make it Easy to Connect

Contact Form Over at New Marketing Labs, we have a simple contact form on our site. I also use a contact form here. From these forms, both my team at NML and my helpful assistant Diane over here find all kinds of work opportunities. It’s a simple, simple, simple thing.

Having an email address is great. Publishing a phone number is great. Being able to reach me on Twitter or Facebook is wonderful.

But I’m finding such value in the use of our contact forms. We are getting work from them, and it’s paying off.

Note: the forms are SIMPLE. If you look at my contact form, you’ll see how simple:

contact form

I don’t want every little detail from you. I don’t need you to prequalify yourself as a paying lead. I’m just asking for basics. Heck, we only ask for 3 things total at the New Marketing Labs form.

Are you making it easy for people to connect?

photo hosted on flickr

Related posts:

  1. Make It Easy for Your Customers
  2. You Need to Be Easy
  3. Make Some Money
  4. How Facebook Connect Points the Way Towards Velvet Rope Networks
  5. Making It Easy to Get Me

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  • http://synapticlight.com/ Phillip Gibb

    yeah, just recently added a forms plugin to my blog, just for my contact page. Very cool – there results have been good.

  • vishi96

    Even after I started to get a lot of traffic, very less users contacted me, then one of my users told me that my contact form was tough to use and had constant errors, that is when I changes it, a contact form is a must for any type of site.

    http://www.dumblittleblogger.com/

  • http://SenseAbleSelling.com Howard Howell

    Chris… Great advice. I've found that by simply listing my phone number on the header of my blog has brought me the most conversions for coaching clients. And, Yes, I do answer my phone if I'm not doing something else and I return all my phone calls if someone leaves a voice mail.

    I've never understood the people that create a site and then make it hard to connect. …Howard

  • http://www.mikeslife.org Mike CJ

    Interesting this, because I've been discussing the subject with clients recently. I think in *our online world* contact forms are fine, and we can all work with them. We also know that people like you and businesses like NML will respond quickly to a contact form, but many won't.

    In conventional business I always advise clients to give people the full range of contact options.

    There's a local business that hires out internet dongles here on the island. I needed to get one for a friend, so I searched for them and found their website, to be confronted with a form. In frustration I spent five minutes searching around the web for a phone number, and failed. Returning to the website, I reluctantly filled in the form. That was two days ago…..

  • http://twitter.com/andreastenberg Andrea J. Stenberg

    That is a very interesting article Chris. Personally, I've always hated forms on sites. I'd much rather have an actual email address to reply to. As a result, I haven't included a form on my site. After reading this post, guess I have to rethink this.

    Thanks Chris.

    Andrea

  • http://www.ducttapemarketing.com/blog ducttape

    Chris – I use a tool call Email Center Pro to manage contacts we get. I still use a simple form but ECP allows us to sort and sift and redirect contacts to the right person or team of persons so that many people can respond but we all know who and if it was done. We can also build a library of common responses that anyone on the team can draw from. I'm all about mass personalization :)

  • http://biggercapital.com/blog Michael Bigger

    You posted about this a few months ago. I built the capability on my blog but never made the page live. Thanks for reminding me with this post.

  • John Nessim

    Glad I followed this link on your tweet. I just updated my site contact us form. But I added the CAPTCHA feature at the end of the form. I noticed that you don't use it with your form.
    What do you think about this CAPTCHA feature at forms in general?

  • http://twitter.com/dangorgone Dan Gorgone

    Forms like this also allow you to see streamlined and standardized data. Nothing is worse than trying to sift through open-ended comment fields looking for the good stuff when it could have been entered into specific fields in the first place. It also greatly helps that, in your case Chris, you offer tips for each field as to its importance and desired format: “Please enter your first and last name.”

  • http://www.facebook.com/michael.durwin Michael Durwin

    I'm a big fan of contact forms: they get users to give me the info I want and it's a great way to avoid putting up my email link, keepng spam to a minimum.

    From a user standpoint I'm not as big of a fan. Many companies use forms as their only means of communication. They either don't show any other contact info or it's in a less than obvious place. If I fill out a contact form, how do I know it's not just going into a cue to be answered in days or weeks? When I fill out a contact form any option for including that content in a future communication thread is lost, including the email address of the person I'm contacting.

    Since so many rely on contact forms to the exclusion of other contact info, when I'm driving to meet them but running late, I can't click on their contact page to get their phone number, nor can I copy and paste their address into Google.

    Part of making it easy to connect, when applying a web2.0 mind set to the problem, is to not force users down your engagement path but to offer them the ability to connect with you where and how THEY want. So, don't just rely on a form, include an email address, mailing address, map, phone number, and SoNet locations like Twitter and Facebook.

  • http://feeds2.feedburner.com/lucafilighedducom luca filigheddu

    Chris, our customers are enjoying our Sitofono (http://www.sitofono.com) to generate more leads. Basically it's used to “call you” immediately through a call back, but before the call you can ask for basic info. That info will be linked to the call log and you can easily download it as a Vcard from your admin area. So I agree what you said is fundamental to get more opportunities.

  • http://www.planetwebfoot.com/social-networking-software.html CherylatPlanetwebfoot

    I wish everyone would follow your advice on this one Chris! If I am trying to contact someone the last thing I want to do is a.) hunt for the information (surprising how many people bury the contact info on a site) or b.) navigate away/use another program etc. I've based several purchase decisions based on ease of contact and offering an on-site form is by far the easiest route to go in my opinion.

  • http://www.catseyemarketingblog.com/ Judy Dunn

    Chris,

    We have found the same thing to be true and when we design and write content for clients' websites, we recommend that they give their prospects choices on the contact page and make it easy to respond. Sometimes just suggesting services a dew of the most common requests you get can get the thinking started. Our check-off box system is working very well.

    Wrote a marketing e-tip on this just a couple of weeks ago. Thanks, as always, for the great advice.

  • rob

    The lives of everyone revolve around the axel called 'connection'. You, Chris, do a wonderful job of allowing others to fulfill on their craving to feel part of a community. That's a big gift you offer those who follow you.

  • http://wwwjackbenimble.blogspot.com/ The JackB

    It drives me crazy when the contact form/information is difficult to use. It is not my job to make it work. If it is not easy to use I go to another vendor.

  • http://twitter.com/hollyhoffman Holly Hoffman

    Really? I *hate* contact forms & generally will not contact a company if I cannot find an email address. It drives me nuts. I guess it's because my experience has been that I do *not* get an answer. Forms, in my experience, equal black hole of communication. It can't hurt to have both though, and since you've experienced success with it, I think I'll add one to our site now.

  • http://www.tammycamp.com Tammy Camp

    I’ve been in two minds about contact forms, probably due to my hesitation to fill them in myself when I’ve come across them in the past. There have been many times I’ve clicked a ‘Contact Us’ button, been met with a contact form and swiftly clicked the ‘Close’ button.

    Looking at your examples however I’m beginning to think that it was possibly the lack luster look of the contact form that put me off. To navigate through a beautifully designed website and end up at a plain, white page containing a basic HTML contact form is irritating and off-putting. They often look so outdated compared to the rest of the website that I question whether they will even function properly and get my message to the recipient.

    SmashingMag recently ran a Twitter poll on Contact Forms vs Email so it seems to be something of a current focus point and lately, I’ve seen some inspiring examples, yours included. The simple fact that the design has been thought about gives me more confidence in the form’s functionality. I especially like the idea of using radio buttons to give the sender a choice of subjects. What a great way of making potential clients aware of the full range of services you can offer, right up until their last moments on your website.

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  • http://www.ribeeziemedia.com/blog Ricardo Bueno

    I like this option > “I want to give Chris a bag of money!”

    In all seriousness, I've decided that my registration form for design and/or coaching is too long. Most people contact me via email mostly and the site's contact form. Less from the actual purchase/registration form. My guess is that it has something to do with simplicity. My contact form is much more simple (fewer questions).

    Which takes me back to newsletter registrations and the observation that the fewer pieces of information you request, the greater the chances are of someone signing up.

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  • http://www.slymarketing.com Jens P. Berget

    I have added links to Twitter, Facebook and LinkedIn in my sidebar, and I also have a contact form. But I don't understand why you need the reason why they are contacting you as an option in the contact form?

    I thought about adding various reasons, but ended up with just a plain one. I think that people can add their own subject (reason for why they're contacting me). It would be interesting to know why you're using this type of contact form.

  • http://twitter.com/BrandiNGrays Brandi N. Grays

    I am online a lot and I don't like filling out long and tedious contact forms. I think that a simple form gets the job done and makes the process easy on the user. I run into a lot of people in my business that haven't really jumped on the online bandwagon. They actually prefer to use the traditional contact methods, such as phoning or making a direct visit. While a visit can't always be managed, I believe that a phone call should always be an option for interested customers. While I agree that a simple contact form is a necessity, we can't forget to post a phone number and answer our phones.

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    Well, by making Facebook messaging a webmail service, they’re actually doing the opposite; unlike today’s messaging system, email is completely open. And since it supports POP and IMAP, you don’t even need to touch the website beyond signing up. (Assuming, of course, that part is true.)Now of course it’s harder to switch services once you’ve started, but that’s a problem with any webmail service because your email address is tied to the service.

  • Kenny P.

    This has proven to be true on one of my companies websites, http://www.arlingtonstudios.com where I get requests every day from musicians looking for practice rooms. Especially since it does not try to Q up Outlook through a mailto link (people hate these) typing and pressing send is almost as easy as commenting on this blog!

    Somebody else commented about forms not being direct or fast enough. It depends on how you look at it. I have received MANY voice mails with no contact information stated, people forget, or think you'll see the call ID. My form sends me a nice organized email and 99% of the time I can contact that person back.

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  • http://www.willfranco.com/ Will Franco

    Great idea!

    In addition [I can be helpful on this one b/c it's on my field of expertise]:

    1) If you have email marketing system (EMS) or customer relationship management (CRM) platform, you can put people into automated follow-up sequences based on their reason for contacting you. Lead scoring through open rates and click-through's can then be done to qualify interest prior to investing people time.

    2) And/or, you can also, when some says they want to -give you a bag of money-, use you EMS or CRM [you can even gerry-rig Gmail through filters and canned responses] to send them a link TimeDriver (an automate appointment scheduling service).

    I hope this helps everyone capitalize on this great idea of Chris's.

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  • http://twitter.com/prafter Patrick Rafter

    Chris— As your Feb 6, 2010 post points out making it easier to connect is key in business.
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    They’re offering FREE 30 day trials right now.

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