Comments on: My Advertising Alternative for Feb 1 http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/ Learn How Human Business Works - Beyond Social Media Sat, 20 Mar 2010 09:01:06 +0000 http://wordpress.org/?v=2.9 hourly 1 By: atram http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-192987 atram Sat, 23 Jan 2010 00:40:13 +0000 http://www.chrisbrogan.com/?p=3117#comment-192987 With so many design options, you can use the template over and over and never have it look like the same site. With so many design options, you can use the template over and over and never have it look like the same site.

]]> By: Carl Morris http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-159504 Carl Morris Thu, 29 Jan 2009 00:26:22 +0000 http://www.chrisbrogan.com/?p=3117#comment-159504 Also, your Superbowl TV ad will be USA-only. Blogs are global! At least, to the English-speaking world... Also, your Superbowl TV ad will be USA-only.

Blogs are global!

At least, to the English-speaking world…

]]> By: Catavino Internet Marketing - Stories from around the web for January 19th through January 22nd http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-159251 Catavino Internet Marketing - Stories from around the web for January 19th through January 22nd Tue, 27 Jan 2009 11:55:50 +0000 http://www.chrisbrogan.com/?p=3117#comment-159251 [...] · My Advertising Alternative for Feb 1 | chrisbrogan.com [...] [...] · My Advertising Alternative for Feb 1 | chrisbrogan.com [...]

]]> By: Suggested Reading - Jan 23, 2009 « Sazbean http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-158635 Suggested Reading - Jan 23, 2009 « Sazbean Fri, 23 Jan 2009 13:31:43 +0000 http://www.chrisbrogan.com/?p=3117#comment-158635 [...] My Advertising Alternative for Feb 1 (Chris Brogan) [...] [...] My Advertising Alternative for Feb 1 (Chris Brogan) [...]

]]> By: Mike Ford http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-158571 Mike Ford Thu, 22 Jan 2009 21:27:19 +0000 http://www.chrisbrogan.com/?p=3117#comment-158571 Most advertising analysts measure the impact of Super Bowl ads based on the media buy. The real value of advertising on the Super Bowl comes from the auxiliary benefits of massive news coverage, blog coverage, ad reviews and awards, preview shows, etc-- stuff you really can't purchase. Blog ads don't generate the word of mouth your blog post has. Your commenting on 1secondad has achieved what MillerCoors wanted - discussion. Superbowl '00 Advertiser Most advertising analysts measure the impact of Super Bowl ads based on the media buy. The real value of advertising on the Super Bowl comes from the auxiliary benefits of massive news coverage, blog coverage, ad reviews and awards, preview shows, etc– stuff you really can’t purchase. Blog ads don’t generate the word of mouth your blog post has. Your commenting on 1secondad has achieved what MillerCoors wanted – discussion.

Superbowl ‘00 Advertiser

]]> By: Corby Fine http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-158540 Corby Fine Thu, 22 Jan 2009 15:57:51 +0000 http://www.chrisbrogan.com/?p=3117#comment-158540 $3,000? I would be willing to take $89.00 to cover the cost of my annual hosting fee with http://www.godaddy.com - I think the beauty in your idea is that so many of the millions of Bloggers don't do it for revenue, and would be willing to post an ad from a major corporation just for the validity it would give their Blog. It is kind of like the SocialVibe model, putting ads on Blogs that other wise would not have the pull for corporations like Apple or Coke. $3,000? I would be willing to take $89.00 to cover the cost of my annual hosting fee with http://www.godaddy.com – I think the beauty in your idea is that so many of the millions of Bloggers don’t do it for revenue, and would be willing to post an ad from a major corporation just for the validity it would give their Blog. It is kind of like the SocialVibe model, putting ads on Blogs that other wise would not have the pull for corporations like Apple or Coke.

]]> By: Dave Lutz http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-158532 Dave Lutz Thu, 22 Jan 2009 14:42:06 +0000 http://www.chrisbrogan.com/?p=3117#comment-158532 But won't the intelligent marketers get the best of both worlds? By creating a 30 second spot that initially airs on Feb 1st and is widely shared across many social media platforms therafter, they should be able to leverage both opportunities. Instead of paying for the ads on the "net", they can get all of us to share it because we think it is funny, cool or even cute. I, for one, prefer to view a humerous video sent by a friend, than a banner ad on a blog site, and will also have more trust in viewing when freely shared. But won’t the intelligent marketers get the best of both worlds? By creating a 30 second spot that initially airs on Feb 1st and is widely shared across many social media platforms therafter, they should be able to leverage both opportunities. Instead of paying for the ads on the “net”, they can get all of us to share it because we think it is funny, cool or even cute. I, for one, prefer to view a humerous video sent by a friend, than a banner ad on a blog site, and will also have more trust in viewing when freely shared.

]]> By: Chris Marsden http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-158522 Chris Marsden Thu, 22 Jan 2009 13:51:04 +0000 http://www.chrisbrogan.com/?p=3117#comment-158522 If your point is made to the smaller company who has long drooled over the opportunity to make a superbowl ad... then absolutely. Spend your money in better ways at better places. But if *everyone* takes your advice and cuts their superbowl ad for 2010's superbowl, how long before there isn't a superbowl (not that I would care, in particular). Ultimately, I think fear will keep the superbowl ads (and the superbowl) safe. The big companies will be too afraid to not advertise. What if that kind of advertising really does still work and fewer people buy coke this year because we didn't advertise? What if our competitor does something brilliant and that one ad causes everyone to switch? But while the old corporations continue advertising on old media it gives opportunities for new companies to spring up in their place. If your point is made to the smaller company who has long drooled over the opportunity to make a superbowl ad… then absolutely. Spend your money in better ways at better places.

But if *everyone* takes your advice and cuts their superbowl ad for 2010’s superbowl, how long before there isn’t a superbowl (not that I would care, in particular).

Ultimately, I think fear will keep the superbowl ads (and the superbowl) safe. The big companies will be too afraid to not advertise. What if that kind of advertising really does still work and fewer people buy coke this year because we didn’t advertise? What if our competitor does something brilliant and that one ad causes everyone to switch?

But while the old corporations continue advertising on old media it gives opportunities for new companies to spring up in their place.

]]> By: MarshalSandler.com » My Advertising Alternative for Feb 1 | chrisbrogan.com http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-158516 MarshalSandler.com » My Advertising Alternative for Feb 1 | chrisbrogan.com Thu, 22 Jan 2009 13:13:23 +0000 http://www.chrisbrogan.com/?p=3117#comment-158516 [...] My Advertising Alternative for Feb 1 | chrisbrogan.com. Written by marshal in: Uncategorized | [...] [...] My Advertising Alternative for Feb 1 | chrisbrogan.com. Written by marshal in: Uncategorized | [...]

]]> By: marshal sandler http://www.chrisbrogan.com/my-advertising-alternative-for-feb-1/comment-page-1/#comment-158515 marshal sandler Thu, 22 Jan 2009 13:11:47 +0000 http://www.chrisbrogan.com/?p=3117#comment-158515 Great idea I buy an advertisement on let's say your content platform and your staff create content with stories about teams and players in the event! Advertiser's portion changes daily starting 2 weeks before the event and is down loadable and can be subscribed to on lets say Tabbloid! http://www.tabbloid.com/ ! Of course with content creation included you would have to charge more than $3000.00 and have local sports writers add articles and Screencasts ! We now launch ! Marshal Sandler's Widget Superball Scene news video etc and Google the hell out of it ! And also have The Staff at Edelman Digital do the Public Relations ! Any advertiser with a brain for let's Say $200,000.00 could splatter the internet . Three Million on Old Media you are competing with Potato Chips and Beer hoping the beer won't interfere with your message ! I agree with Loren Nash We eliminate blog and call it a content creation platform by geographic area[ "Also, we need to stop calling them blogs. Community sites (websites)!" Loren Nash] Great idea I buy an advertisement on let’s say your content platform and your staff create content with stories about teams and players in the event! Advertiser’s portion changes daily starting 2 weeks before the event and is down loadable and can be subscribed to on lets say Tabbloid! http://www.tabbloid.com/ ! Of course with content creation included you would have to charge more than $3000.00 and have local sports writers add articles and Screencasts ! We now launch ! Marshal Sandler’s Widget Superball Scene news video etc and Google the hell out of it ! And also have The Staff at Edelman Digital do the Public Relations ! Any advertiser with a brain for let’s Say $200,000.00 could splatter the internet . Three Million on Old Media you are competing with Potato Chips and Beer hoping the beer won’t interfere with your message ! I agree with Loren Nash We eliminate blog and call it a content creation platform by geographic area[ "Also, we need to stop calling them blogs. Community sites (websites)!" Loren Nash]

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