My New Vastly Superior Business Model’s Secret Glue

Violette the Thinker I was having trouble falling asleep last night and I realized it was because I was thinking about who else I could connect Mark Divine and Joe DeSena with to improve their goals of getting their ideas out to more people. And then I went immediately into thinking about how I could work more with Rachel Gogos and a few other people to even more business. You see, this is a huge chunk of how I now spend my calories.

My Business Model’s Secret Glue

If there’s a “secret glue” to my new and amazing and vastly superior business model, it’s this: the monchu is the media. ( What the heck is a monchu?) And by that, if I serve the community I have the pleasure to serve, I’ll build up far more success than if I go around trying to “find customers.” Instead, I think about how to help Gary & Sylvia meet their success goals. I’m working to help Terry Simpson get the word out to his people.

I still work hard on coming up with big ideas that someone can implement to change their business for the better, but I also work hard on connecting people together for their growth and success. Why? Because giving April O’Leary a better way to help the people she’s passionate to serve is a lot easier than me worrying about helping everyone.

Can This Work For You?

I think so. Christopher Lynn at the Colonnade could focus on selling to a select few hundred instead of several thousand and he could still be very successful. Joe Sorge of AJ Bombers could focus on one experience that lives heavily by word-of-mouth. I think it will work for lots of businesses.

But will it work for yours?

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  • http://www.markeroni.com/ Linda Gentile

    I don’t know.It’s what I’m trying, anyhow. I’m primarily B2C–the history website doesn’t lend itself too much to business networking–but within the history/travel fields there are plenty of opportunities to make a handshake.

    I love bringing people together–one of my “things” has been to bring hugely diverse chunks of people together and see how much fun they have discovering one another. Not something I did on purpose, but it just seems to flow naturally. :)

    • http://chrisbrogan.com/ Chris Brogan

      Travel is business. History tours are business. Equipping adventure travel around history is business. You could make TONS of business from what you’re doing. Check in with @beckymccray and @tourismcurrents

      • http://www.markeroni.com/ Linda Gentile

        I guess I was considering the website as-is as opposed to the world around it, but you’re right. Education, museums, hotels…all of these are possible places to make introductions…time to put my thinking cap on.

        Thank you for introducing me to those people/sites. :)

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  • http://www.apriloleary.com April O’Leary

    Thanks so much for tagging me on this blog. I don’t know why I didn’t see it earlier. :) You’re the best and I’m happy to be part of your monchu.

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