My Plans for SXSW

Chris Brogan SXSW 2010 Are you going to be in Austin, Texas for South by Southwest? So will I. So will Justin Levy and Colin Bower from New Marketing Labs. While we’re there, I’m definitely up for business meetings with people interested in talking about upcoming projects. I don’t like making set time meetings at the event, because things are a whirlwind. That said, when we get it narrowed down to a day, we can usually do okay on getting a meeting set up.

I’m also going to be out and about for some socialization, naturally. I won’t be going to many of the parties. I just don’t like the crush of the crowds, the loud music, and the waiting in very long lines. I’ll be in the halls and the blogger’s lounge and the Pepsi area at SXSW. I’ll dip in and out of sessions. I’m speaking on Saturday the 13th with Julien at 12-something-PM. The panel is “I don’t trust you one stinkin’ bit.”

On Monday the 15th, I’ll be with Tim Hayden and others at the AT&T Conference Center for part of the day for Get Ready to Live, an event with UT Austin that will explore the future of marketing and where all this social and experience marketing stuff is going.

I’m There To Meet You

Don’t be shy. If there are lots of people, just come on up and say hi. It’s why I’m there. If you’re normally shy, PRETEND you’re not shy. Want some hints on how? Here’s my post on how to be sexier in person.

By all means, make sure you say howdy do. I’ll be there for all of Interactive. I can’t stay for the Music part. That means you have about 5 days to try and connect. I won’t see your @ messages on Twitter, but will dip into my direct messages as often as I can.

The worst thing you could possibly do is tweet me a few days later and say, ” I saw you but didn’t want to interrupt you.” That’s why I’m there. Please come say hi.

The Business Card Thing

Here’s a test. Let’s see if you remember this when we meet.

Unless you want to do business with me, don’t give me a business card. We both know how to reach each other, so unless one of us asks for one, let’s not hand them out. We tend to give out business cards because we’ve been taught this is what to do. It’s not. It’s the old way. In the old way, we just blast people with messages whenever WE need something. In the new way, you and I should only exchange cards if we’re looking to do future business. Otherwise? We roughly know how to reach each other, don’t we?

Save a card. Save the planet. Rewire the way humans do business.

Can’t Wait to See You

This event is quite social. It’s a great way to meet lots of people you haven’t seen before in person. They’re all just people, just like you. Never treat people like they’re gods and you’re there to worship. They’re all just people. The biggest names in the world that I’ve ever wanted to meet are just people. And you know what? If they ACT fancy? That’s because they’ve got low self-esteem. That’s not your issue.

Let’s say hi at the event, okay? And more interestingly, let’s think about what we can do that would have some IMPACT while we’re there.

Good?

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  • http://www.twitter.com/jeremywright Jeremy Wright

    Cya in a few days mate!

  • http://www.twitter.com/jeremywright Jeremy Wright

    Cya in a few days mate!

  • http://edwardboches.com edwardboches

    See you there, my friend. Looking forward to it.

  • http://chrisbrogan.com Chris Brogan

    Can't wait.

  • http://www.bestbizwebsitesolutions.com jhaubein

    Looking forward to seeing you again! Really enjoyed the group lunch with you when I was there last year. This is such great advice about not being shy.

  • jimbrochowski

    I can attest. I won't be in Texas, but I was in Columbus last year and I was one of those folks who interrupted.

    Chris, I'm still so grateful you said, “Well, I'm going to meet the Brochowskis…” and made my wife and I feel so welcome.

    Thank you so much for all you do.

    You folks in Texas are in for a treat. I'm very jealous.

    Make sure you enjoy your time with Chris!

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://dekrazee1.com/ Rai

    I will mos def make an effort if our paths cross, even though ordinarily a shy person. You're post has taken all my excuses away :)

  • http://www.anniesorensen.com Annie Sorensen

    Re: “The Business Card Thing” & “Can't Wait To See You” all I can think to say is AMEN.

  • http://www.webconsuls.com/ Judy Helfand

    Believe me, I would love to be there, but alas not this year. In the meantime while you are there meeting new people to introduce to all of us, I will work on some projects and keep learning. I want to still send you my thoughts about your last NL and I will do that. I promise. The title of your panel “I don't trust you one stinkin bit” makes my think of Shakespeare's “Much Ado About Nothing”…a comedy with a great quote: “Let every eye negotiate for itself
    And trust no agent; for beauty is a witch
    Against whose charms faith melteth in blood.”

    Have a great conference. Learn for all of us.

  • http://www.recyclematch.com/ Brooke Farrell

    Chris – I will try to overcome the shyness and come say hello! I'm not usually that shy, but I actually do get overwhelmed in crowds. It's some crazy phobia or something. I just shut down in mosh pits.

    If you have a chance, come check out the companies in the Accelerator Monday @ 11:00. Hopefully we'll be brilliant!

    Cheers!

  • http://www.ocbchgal.com/ Kathy

    “…Never treat people like they’re gods and you’re there to worship. They’re all just people. The biggest names in the world that I’ve ever wanted to meet are just people…”

    I tell people this all the time, and thought I believed in it myself…until I met you here in SoCal, and out of nowhere came intense shyness. But you were so down to earth, and cool. I think I just felt out of my league, and I was. You picked up on this and made me feel as comfortable as you could. I still have that pic of the two of us, and am very happy I met you.

    Thanks Chris, for all your wisdom, coolness, and just being you!

    Hope to meet with you again some day…soon!

  • rickbakas

    Will do, Chris. It'll be good to finally meet in person. See you in Austin (what dates will you be here?).

  • http://www.dshan.me/blog DShan

    I like the idea of keeping the cards in your pocket. It's such an inefficient way of connecting. Twitter is a constant stream of business cards anyway.

    I'm really excited to be going…it'll be my first time and I was one of the lucky folks who got the whole thing given to me by Ning's team. I manage @20SB, which is built on their system. It's funny how the side-project will put me in a spot to reach out to all kinds of incredible people, get a feel for the current buzz industry-wide, and take all that back to @Foodtree, the startup I'm working on.

    The whole thing's kind of a freebie, which seems to be a great way to tackle it the first time.

    Chris, it'd be great to meet you so I'll reach out if we cross paths.

  • http://www.lilkidthings.com/ Andrea

    Love that last thought of people being people and nothing more. Have a great time!

  • http://www.alexandralevit.com/ Alexandra Levit

    See you in the Blogger Lounge, Chris!

  • http://twitter.com/smashadv Jim Mitchem

    Save a card. Save the planet. Rewire the way humans do business. – that may be the best call to action synopsis for social I've ever seen.

  • http://www.gangwayadvertising.com/ Cynthia Smoot

    Part of me is very sad I won't be at SXSW soaking up the ambiance and intellect of the social media rock-stars and part of me is very happy I won't be enduring the crowds and crush. Have a great time, my friend. I look forward to seeing you in a much more intimate venue setting in Dallas this May!

  • thomsinger

    I live in Austin, as you know. I hope our paths cross in the crazy crowd. I hope you might come to my presentation on Friday at 5 PM (Networking at a multi-day conference), but respect that your dance card is full, full, full.

    Rock and roll… have fun in Austin. Eat BBQ and drink margaritas.

    See you this weekend, maybe (I hear it is a record attendance!)

    thom

  • http://www.staffingtalk.com greggdourgarian

    Christ…disagree w u on those business cards.

    You have a great memory but a lot of us don't. We need every memory nmemonic we can get. Older people can forget names mid-sentence, and with each year our short-term memory gets worse. Having that card in-hand is huge.

    Many people have common names and w/o the biz card you can easily get the twitter handle etc confused w someone else when u try to reconnect.

    But have no fear. I'll keep mine in my pocket if we meet.

  • http://Real-TechGuy.com/ Jonathan R. Rivera

    I just want to focus in on one thing that really caught my attention here Chris. The business card thing. It's so funny how people run around throwing their business card out there as if it were a form of connection. Forget the stinking cards and focus on what matters, MAKING THE CONNECTION. If there's a chance of business, it will happen—-> We're digital, we can easily find each other online. Forget the old school techniques ;) Sorry, had to rant.

  • thomsinger

    One other thing…. I think the thing about the business card is not a bad thing. The idea of having the business card to give to someone is to make their life easier…not your own life. When people say “Just google me” in response to a request for a card, they are saying “you do the work to find me”. In the digital age I think we have to remember that what is old is not necessarily bad or wrong.

    I am only mentioning it to show the other side (as some people have chimed in), Your point of not asking for a card, or giving a card, unless there is a reason for exchanging information is actually a great point. Cards are not just some random social exchange that should be done for no reason.

    But asking for or giving a card is not a bad thing, and should not offend anyone. If someone asks for your card it is a complement, as it means they want to remember you later. While people wont forget Chris (you are famous), other people's names can be forgotten (even when you want to remember them). Getting their card can help you later when you are trying to remember the smart cool people you had conversations with at SXSW or anywhere.

    Cards are an inexpensive tool to help the other person, and that is what everyone should be doing when networking…. and that is thinking about the other people and how to make the connection work for them.

    Just my two cents.

  • clayhebert

    See you in a few days, Chris.

  • julieroads

    Hmmmm…on the business card thing. Yes – we know how to reach you, but do you really know how to reach us? Even roughly? If you meet hundreds of people at SXSW and in general in all of your travels, isn't there going to be a chance that you'll say – 'oh! I met some guy that does X and I could really use X right now, but I can't remember his twitter handle…'

    I also realize that you don't want to carry a zillion biz cards around – but how will you recall or reach 'one of us' if you need to? Just curious.

  • Mjamme

    Have a Fab Time Chris!

  • http://chrisbrogan.com Chris Brogan

    Better question might be, do I HAVE to reach you? Not you, Julie. : ) But I mean, what will I do with the contact? Honestly that is. Not because of ME or who I am, but making connections at events should be split into: casual, personal, and business. In category 2, I know enough about you to get you. In category 3, I definitely want your card. But 80% of what we'll encounter are category 1.

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  • http://chrisbrogan.com Chris Brogan

    It's not a memory thing. Here's my thought:

    80% of contacts are casual. We hand out the card because we don't know what else to do.
    10% are personal reconnections.
    10% are business.

    (I made up those numbers, but let's posit that the majority of contacts are casual, and then mix however you want). Make sense?

    So, I don't NEED many of those.

  • http://twitter.com/mark_copeman Mark Copeman

    Chris – totally agree with your business card comment – why do we do it – because it's always been done that way.

    The irony of a business card advert at the end of the post on the RSS stream…

  • http://social.usatoday.com/ Brian Dresher

    Yes, for those of you who don't know, Chris is VERY approachable. Be prepared for any of the following when you meet him: big smile, a hug (he loves them hugs!), having your photo taken or getting introduced to other folks who Chris thinks you may connect with.

    Also, if that all fails at SXSW, then you still have one last chance to catch him if you happen to be on a flight together that gets canceled and you spend close to an hour in line together at Austin airport trying to re-book. ; )

    Agreed about the business cards. Last year, I think I had more people ask me for my Twitter handle than my business card, so I expect that will be even more the case this year with perhaps my Foursquare/Gowalla handle thrown into that mix as well.

  • julieroads

    Excellent answer. Though I'm still waiting for the day when you do HAVE to reach me! (I think it's coming soon…you know, tipping points and all. See you in a couple of weeks on MV!!!)

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  • http://pr.typepad.com/ John Cass

    Hi Chris,

    I'm going to put in my vote for keeping business cards…I think they are still relevant. Though now maybe what we need is a barcode on the back so we can use augmented reality to access everything about an individual.

  • http://www.slice-works.com krabil57

    Will miss you in Texas, but hope to catch up with you sometime this year. Thanks for your openness to this community. You give so much. Hope it's a great week for you and that you come away refreshed!

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  • neillehoffman

    I will not be attending SXSW but I loved going back to your earlier post about being sexier in person. I too am shy but there is also something about being in a place with mostly complete strangers. They are not pre-judging you, well maybe your shoe style, but really just be friendly. Another great idea is to approach the other “wall-flowers” you see in the room like yourself. They will feel relieved someone approached them and you never know who it may be and how you might be able to connect.

  • Kristin

    Jonathan,

    making the connection is the most important call to action we can take.

    I am have difficulty remembering names (though not faces). Plus I have common first and last names and with numerous possible spellings.

    So perhaps, if in chatting we decide to connect outside of a conference, another option would be to poken. http://www.poken.com/

  • http://twitter.com/McMedia Sandi McKenna

    What a GREAT observation on the over use of business cards. The world is certainly changing and with ever improving technologies the business card will eventually be yet another casualty.

  • http://chrisbrogan.com Chris Brogan

    Cards aren't bad. How we USE them is a bit off.

  • http://twitter.com/webby2001 Tom Webster

    Good luck doing business in Asia.

  • julieannejones

    As always, great points, Chris. Wish I was coming. Looking forward to meeting you someday. Thanks for always keeping it real.

  • http://marketinglatinos.com/ Rafael Marquez

    I can't wait to meet you in person! I'll be the guy with a Zi8 cam singing trolololo down the halls :-)

    Rafael

  • http://marketinglatinos.com/ Rafael Marquez

    I can't wait to meet you in person! I'll be the guy with a Zi8 cam singing trolololo down the halls :-)

    Rafael

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