Comments on: My Speech at LeWeb http://www.chrisbrogan.com/my-speech-at-leweb/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 11:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: lv http://www.chrisbrogan.com/my-speech-at-leweb/comment-page-1/#comment-224393 lv Tue, 17 Aug 2010 19:27:00 +0000 http://www.chrisbrogan.com/?p=4708#comment-224393 A book I read recently and dug more than I expected to was Robert McKee's "Story" (link from my blog). I figured it would be a formulaic approach to communications, but it veers away from that concept and instead breaks down WHY stories work. It may still be a masculine viewpoint, whereas a feminine viewpoint may better suit your story, but it's a good building block nonetheless. A book I read recently and dug more than I expected to was Robert McKee’s “Story” (link from my blog). I figured it would be a formulaic approach to communications, but it veers away from that concept and instead breaks down WHY stories work. It may still be a masculine viewpoint, whereas a feminine viewpoint may better suit your story, but it’s a good building block nonetheless.

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