There’s a funny thing that happens when you make a list. People want to see if they’re on it. If they are, they feel pleased (or smug, or vindicated, or several other emotions). If they are not, they ask to be on it, they make sidelong comments about not being on it, they wonder if it’s a clique or a “cool kids table” kind of thing from school.
In the case of the list above, it was intended to be helpful. I find it helpful. I found a few other people that I’ve yet to pay attention to that add to the information mix of what we learn about on the web. There are some really great names on there. And then, I’m on there, so it makes me feel good.
It’s the same if you list companies. I, for instance, intend to write up the kinds of social software platforms I recommend most often to people. I know that when I publish the list, I will hear from several companies who feel I surely made a mistake by not including them on the list.
When writing a blog post, sometimes we include people as examples. Sometimes, that’s a flattering thing. Other times, we’re throwing a few extra people under the bus.
When we call names, we exclude. When we don’t, we are too bland and neutral. I don’t think there’s a way to do it without someone feeling offended, excluded or otherwise.
What do you feel when you see lists where you think you belong and you don’t find yourself there? How do you proceed? How do these lists help you, or do they?
Photo credit, foundphotoslj
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