1. Who is interested in what you are doing?

2. Do they have money?

As Chris and Steve will remember, when we first started soliciting money for PodCamp, we hit up every company with *Pod* in its name or i* as its name. That worked reasonably well. What made a real difference, though, was clustering. Does anyone remember Google’s 2005 algorithm shift?

Short short: PageRank determines how important a page is. Clustered PageRank determines nearby related pages that are equally relevant. This created the concept of site authority and established certain domain inbound links to be of much higher value, such as .edu and .gov sites.

What does this have to do with money? Who is related to what you’re doing? When we moved onto the more aggressive stages of PodCamp fundraising, we scraped the Boston Business Journal’s Book of Lists, and hit related targets -

- Advertising and PR firms
- Startup firms
- Venture capital firms

Had we needed to keep going, we probably would have started to hit music companies and such as well.

Who’s related to what you do, and do they have money?

1. Who is interested in what you are doing?

2. Do they have money?

As Chris and Steve will remember, when we first started soliciting money for PodCamp, we hit up every company with *Pod* in its name or i* as its name. That worked reasonably well. What made a real difference, though, was clustering. Does anyone remember Google’s 2005 algorithm shift?

Short short: PageRank determines how important a page is. Clustered PageRank determines nearby related pages that are equally relevant. This created the concept of site authority and established certain domain inbound links to be of much higher value, such as .edu and .gov sites.

What does this have to do with money? Who is related to what you’re doing? When we moved onto the more aggressive stages of PodCamp fundraising, we scraped the Boston Business Journal’s Book of Lists, and hit related targets -

- Advertising and PR firms
- Startup firms
- Venture capital firms

Had we needed to keep going, we probably would have started to hit music companies and such as well.

Who’s related to what you do, and do they have money?

If someone else does it before I do, I’m thinking that I’ll end up with a night manager job at a local gas station.