Mike Arrington reported that things are afoot at PodTech. There’s some back and forth about how much is changing, but something is certainly changing. This applies to you, if you’re in the game of creating content, and looking towards the future.
The article states that PodTech is shying away from the creation of content, and might instead seek out good content to run on its network (in its player, with their ad stock). This means that if you’re creating, PodTech might be a place for you to consider putting your content.
It also suggests that if you’re thinking of starting a business around creating content that some really smart people are having an issue with it, and you might want to consider that before you dive too deep. It might be that the business model for creating independent content isn’t fully there yet. I think John Furrier and company are some really smart guys, and if they’re not seeing a way to prove the model out just yet, you’d better consider just what you’re going to do differently than them.
PodTech is not out. They’re going to do some interesting things in the year ahead, and they’ve always been a company to watch (very much more than the other big company starting with Pod). The trick is, if YOU are in this space and YOU are creating, you’ve gotta keep your eyes on what everyone else is doing, and compare what you’re doing to them. That is, if you’re seeking a way to get paid to do this for a living.
The rest of us who create for other reasons? Well, just go about your business. : )
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