New Media Types- Pay Attention to PodTech

July 28, 2007 · Comments

Jeff Pulver with Robert Scoble and Mike Arrington Mike Arrington reported that things are afoot at PodTech. There’s some back and forth about how much is changing, but something is certainly changing. This applies to you, if you’re in the game of creating content, and looking towards the future.

The article states that PodTech is shying away from the creation of content, and might instead seek out good content to run on its network (in its player, with their ad stock). This means that if you’re creating, PodTech might be a place for you to consider putting your content.

It also suggests that if you’re thinking of starting a business around creating content that some really smart people are having an issue with it, and you might want to consider that before you dive too deep. It might be that the business model for creating independent content isn’t fully there yet. I think John Furrier and company are some really smart guys, and if they’re not seeing a way to prove the model out just yet, you’d better consider just what you’re going to do differently than them.

PodTech is not out. They’re going to do some interesting things in the year ahead, and they’ve always been a company to watch (very much more than the other big company starting with Pod). The trick is, if YOU are in this space and YOU are creating, you’ve gotta keep your eyes on what everyone else is doing, and compare what you’re doing to them. That is, if you’re seeking a way to get paid to do this for a living.

The rest of us who create for other reasons? Well, just go about your business. : )

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  • I dived in the podtech pool when Robert moved over there, and quickly found myself drowning in content. My queues filled up and to be honest, I never caught up or went back for more.

    In contrast, I've watched every episode of geek-brief since I subscribed.
  • chris, you've been telling people to up their game on the video side for some time now. I think Pod-Tech's problems are emblematic of this "anyone can do video" mindset that has driven a lot of emerging media.

    True, anyone can do video. That is truly energizing and, in fact, revolutionary. But, just because anyone can to video, doesn't mean they deserve an audience. Here's my comment on Arrington's blog.

    "Mike Arrington, at the spring VON conference, at your session with Robert Scoble, you said doing video was “hard”. You were half right. It’s hard when you do it RIGHT. By “right”, I mean having a working knowledge of the language of film.

    I’ve got to echo the comments of Mike Butcher here. Video is nice “icing on the cake”, and when syndicated, can drive people to your site. I never really quite understood then need to SEE a 20 minute talking head. I think you can use video to tell business stories in a human compelling way. To do that though you need to have an understanding of the “grammar” or narrative style of visual storytelling.

    If PodTech hopes to capitalize on producing their own content, they need to reach out to people who combine a traditional media skill set with a passion for emerging media. I’m just sayin’."
  • I think when your in the business of content creation the quality of the content is what drives people. This is the same whether your in old media or new media. Old media doesn't keep shows around when people aren't watching. Hard to sell ads against shows people aren't watching. Podtech may have some smart people over there, but their content is boring, zzzzz. Wheather you or old media, new media, blogger, podcaster, writer, presenter, you have to be focused on the quality otherwise it is going to fall while the cream rises to the top.
  • You really need to subscribe to the Yahoo Videobloggers' group. Lots of conversations there that put all this PodTech news in a completely different light. Not saying anything's right or wrong, because I believe in grey areas -- but I also believe it's better to have a wider picture.
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