The folks at Nikon let me try out a D300s camera. It’s a lot more pro-feeling than my Nikon D-60. Honestly, I’m not yet that clever with it. I’m trying it out, and shooting stuff, and they’re giving me little tips so I can try to do better stuff with it.
I’m part of their outreach project, which they’re doing for the South by Southwest event in partnership with YFrog. So, if you check out http://yfrog.com/nikon, you’ll see what me and a few others are shooting.
Why let an idiot like me use such a powerful camera instead of someone who’s a really great shooter? There are a few reasons. One’s obvious: I have a big audience, so Nikon is hoping that I’ll somehow coax you into buying one. I’m not sure how well that kind of option works. It’s not an inexpensive camera, so it’s not like you do an impulse buy.
However, the OTHER reason they let me use it instead of some pro is that I can be more like an “everyman” user. (I’ve written about the everyman before.) This is why Scott Monty of Ford is perfect for Ford. He’s their everyman.
So, the post? I’ve got a mixed reason. First, I’m telling you, “Hey, look! Nikon wants you to see me making their camera take fuzzy shots because I’m not a good photographer, but darn it – they like me!” Second, I’m saying, “as marketers, take a look at this kind of outreach and ask yourself what’s the yield. Believe me, if I somehow magically convince you that “even I can use this camera,” which is possible maybe, then how many will I be selling?
What’s your take?
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