What I learned about Network Marketing

Network Marketing Webinar I had a great chat with Jenny Lynn-Travis and Jacqueline Carly about network marketing and what it all means. Evidently 97% of people surveyed are not supportive of network marketing as a business model, and yet, many people buy from network marketers without realizing it or caring either way. As I’m an affiliate marketer and also someone who has published sponsored posts (both controversial to bloggers back in the way old days before everyone started doing it), I wanted to learn about this. So, like everything I do, I dove in.

What I Learned About Network Marketing

There’s a video capture of the entire webinar right here. ( Can’t see the video? Click Here).

If you’re not interested in reading, what I learned was that not all of these companies are the same. The company Jenny and Jacq (and now I) represent is publicly traded, which means they have a much higher level of reporting standards to adhere to, and also sports an A+ rating with the Better Business Bureau. They give plenty away to charity, both as a corporation and as it turns out, from the various levels of people who work within the company, and their mission is to fight obesity (and especially end childhood obesity), which means there’s a cause behind the product as well.

With all that as a backdrop, it’s still interesting how many people bristle at the concepts and business model. This webinar went into that and I asked as many questions as I could think of to get to it. There are plenty of laughs along the way, and also some good points to consider.

It boils down to this, in my eyes:

  • If you don’t love the product, don’t work for the company and don’t promote it. That’s first and foremost.
  • Do your homework and learn about the company both from within but also from public records.
  • Meet people who have benefitted from the products and meet people who have benefitted from selling the products. (Both matter in network marketing.)
  • Like with ALL sales and marketing, don’t do icky things. Don’t do tricky things. Be clear what you’re asking. Don’t surprise people.
  • If something works well, share it. If something doesn’t work well, share that. Be open about what you’re doing.

At the very bottom of it ALL, I learned that network marketing wasn’t all that different than the other marketing I do EXCEPT that it’s built such that there are more people selling and promoting and marketing than most other business models. Meaning, I’ve worked with many companies where the marketing and sales department are three people out of a thousand in the company. In network marketing, it’s probably 90% marketers and sales. That one detail is really eye-opening, if you think about it.

I can tell you this about that: to ignore ANY particular style of marketing and sales and not seek out lessons is a silly idea. I learned so much from direct paper mail marketing that I translated into money online. I’m learning more and more each day, and what I learn, I share.

Watch the webinar. It was fun!

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  • http://www.Socialimpressions.net/ David Pride

    I was part of Amway for a long time and found that it was the greatest sales and relationship marketing training available. I am still very close with the folks that I was originally sponsored by (even thought I no longer build the business), and made decent money for a college kid – between 600-$1300/mo.
    I found the key was to never be sneaky and mislead people as to what your intentions are and most of all, bust ass 100%. With Amway I had a great team of folks to rely on for training so it was a positive experience. If I had to give advice to anyone getting involved in that business I would tell them to give 110%, do what your team tells you to do, and set a quit date. Be willing to admit, I’m not covering expenses.

    Best of luck all! There are tons of ways to make money in this world and the beauty of Network Marketing is that many times you don’t make money until you help someone else do the same.

    • http://chrisbrogan.com/ Chris Brogan

      That’s what I’m learning so far, David. It’s a lot about moving and working. It’s not an especially PASSIVE kind of income. :)

  • http://accede.com.au/blog/ rob herr

    My mother was sometime involved in Personal Collection and I must say that she earns money. As an additional income, it’s not that really bad and yet you have the privilege of meeting different people that can turn into either customers or connections.

    • http://chrisbrogan.com/ Chris Brogan

      Precisely. :)

  • http://adsmith.me Adam

    Interesting… My Lieutenant was super into network marketing. I think it’s a bit odd, but then again I’ve never tried it.

    • http://chrisbrogan.com/ Chris Brogan

      It’s basically referrals, only you get paid for them. I do affiliate marketing which is the same thing. The BIG difference is that here, I can recruit people to also refer, if they also love the product.

  • http://jenfongspeaks.com Jennifer Fong

    Chris, I was so happy to see this post. I have serviced this industry since 2009 as a corporate consultant, and ran a philanthropic direct selling company for the 3 years prior to that. I had been a skeptic, but it’s hard to argue with the power of the business model when you truly understand the facts rather than the hype. A lot of companies in the industry work very hard to ensure that the DSA coffee of ethics is upheld, which protects both consumers and Sellers. Thanks for sharing the post, and I wish you much success with your business!

    • http://chrisbrogan.com/ Chris Brogan

      I quite agree. It’s been a lot of fun learning about it. And now I have to read the DSA code. :)

  • Angel Balichowski

    Thanks for your honest yet positive article on Netowrk Marketing. I’m such a promoter and believer in the industry. The fact that I can change lives physically, financially and emotionally each day is a blessing. One thing that surprised me most was the people involved in Network Marketing weren’t at all who I thought they would be. The industry is full of bright, beautiful, huge-hearted people. I have met some of the smartest most positive people whom I never would have met without Network Marketing. This article proves some of the best people are can be found in Network Marketing :) Thank you!

    • http://chrisbrogan.com/ Chris Brogan

      That’s cool, Angel. I’m so new, I haven’t met anyone. :)

      • Angel Balichowski

        Then you have a lot to look forward to =)

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  • http://www.heartspoken.com/ Elizabeth H. Cottrell

    Chris, many years ago, I was active in network marketing with both Amway and Excel. Both were positive experiences, and it was how I began my lifelong commitment to successful thinking and positive mindset. I appreciate your shining a spotlight on the industry, because when it’s done right, it’s a powerful model. I totally agree with you that starting with a product you’ve used and believe in is critical, and I so appreciate your common-sense approach and willingness to be open to learning.

    I didn’t know about Visalus, and have just ordered a package from Jacqueline’s link. Excited!

  • Raymond Richard

    Thanks for a great article, I started in network marketing and started a blog to teach the basic marketing to get traffic to your site. I will share with my team you site. I attend meeting in Cincinnati, Ohio and most people try to convert you to their business but I have learned how to help others first, because if they change to my business they bring bad habits with them.

    • MarkCValdez

      Google is paying 80$ per hour! Work for few hours and have more time with

      friends & family! On tuesday I got a great new Land Rover Range Rover from

      having earned $4151 this last four weeks… Its the most-financialy rewarding I’ve

      had. It sounds unbelievable but you wont forgive yourself if you don’t check it

      —————————————————-

      Here ­­­­­­­­­is ­­­­­­­­­I ­­­­­­­­­started,————,, HuL­­­uJoB.­­­C­­­O­­­M

      ——————————————————–

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  • sunny batra

    Hi Brogan!
    Yes, that’s right.Thanks for the nice Article. It was very useful for me. Keep Such sharing ideas in the Future. Thank you for your good information.

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    Josiah . although Jacqueline `s stori is surprising,
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    Josiah . although Jacqueline `s stori is surprising,
    last week I bought themselves a Chrysler from having made $5060 thiss month
    and-in excess of, 10/k last-month . it’s realy the easiest-work I have ever done
    . I started this 4 months ago and pretty much straight away was bringin in at
    least $78 per-hour . why not look here C­a­s­h­f­i­g­.­C­O­M­

  • kenyattagward

    Josiah . although Jacqueline `s stori is surprising,
    last week I bought themselves a Chrysler from having made $5060 thiss month
    and-in excess of, 10/k last-month . it’s realy the easiest-work I have ever done
    . I started this 4 months ago and pretty much straight away was bringin in at
    least $78 per-hour . why not look here C­a­s­h­f­i­g­.­C­O­M­

  • http://www.methodsocialmedia.com Rosemary Smith

    Hello Brogan. Very good and enlightening article. Until now I have always been skeptical about the MLM marketing model. Much obliged to you for your great information.

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