Comments on: Not Rocket Science

By: Katarzyna Gola

Katarzyna Gola — Tue, 29 Dec 2009 05:17:40 +0000

Chris, I think your blog is very valuable. I am reading it very often to get more ideas and tips on better business communication. I agree, there is no rocket science in social media, simplicity is the key. But people forget sometimes how to be humans in business and somebody has to remind them how to do it right. Your blog is great guide.

By: Timberland shoes

Timberland shoes — Mon, 19 Oct 2009 05:09:09 +0000

I like what you said.

By: Timberland shoes

Timberland shoes — Mon, 19 Oct 2009 00:09:09 +0000

I like what you said.

By: frank barry

frank barry — Sun, 30 Aug 2009 15:53:04 +0000

This one makes me laugh!! =) It makes me think about all the "terms" you have to learn in the corporate world. If you don't learn the lingo it's hard to be "one of them" honestly. I think you mention that in Trust Agents.

It's a catch 22 of sorts isn't it? I get that (and agree with) using big'ol words makes no sense if there is no meaning or usefulness to them. If you can use simpler terminology and make it more useful to people a better result will likely come of it. But I also live in the world where you have to know the lingo, understand how to translate the lingo and do something with all of it in order to make survive (especially at first).

Am I off here?

http://twitter.com/franswaa

By: Dog training is not rocket science | Dog Spelled Forward

Dog training is not rocket science | Dog Spelled Forward — Mon, 24 Aug 2009 14:03:02 +0000

[...] week Chris posted about simplicity (or more accurately, about unnecessary complexity) and only rarely do I see something about [...]

By: robworks

robworks — Mon, 24 Aug 2009 05:59:55 +0000

I too recently started my own blog with blogger. I have very little understanding of blogging but I also know what as you have so glaringly (to me at least) put it while it's not rocket science you do need a direction to go with the blog if you want to get something accomplished. Whether it be self serving or othes serving. I agree with your broad objectives in your article but I think I would like mine to eventually trend towards income along with an outlet for political, motivational, etc., places for me to vent. So do you have any ideas?

By: benstone

benstone — Sun, 23 Aug 2009 14:02:13 +0000

My friend and fellow rabble-rouser Joe Gerstandt (http://www.ourtimetoact.com/) uses the line "It's not rocket science, it's harder than that because it's about humans" when referencing his diversity work. I love the line so much I borrowed for my social networking work.

If you know an IT wizard who could code the crap out of any of the platforms we use but just doesn't get how to connect to the humans who use the platform, you understand this statement.

By: benstone

benstone — Sun, 23 Aug 2009 13:58:23 +0000

A good friend and great speaker, Joe Gerstandt (http://www.ourtimetoact.com/), uses the line "It's not rocket science, it's harder because it's about people" when referencing his diversity work. I like it and have adopted the line for my work in Social Networking.

For proof of this statement, look no further than you local tech wizard. Most Uber-geeks I know could create and tweak the code that runs the social media platforms, but can't understand how to engage other people on those same platforms.

By: Achim Muellers

Achim Muellers — Sun, 23 Aug 2009 08:49:33 +0000

Actually these people are right, as good writing is an art and not a science. Hopefully it will stay that way. Look what happened to marketing when it stopped being an art and became a science.

By: EyeView

EyeView — Sun, 23 Aug 2009 07:37:08 +0000

As a recent perpetrator of the “not rocket science” comment on an earlier post, I want to wholeheartedly endorse this post. When I say that what Chris Brogan does is not rocket science, I mean that your advice is accessible, clear and actionable. Not only do you utterly eschew obfuscation, but you also disregard esotericism.
Your writing is inclusive and welcoming rather not bloated with jargon and self-regard. Rocket science may be good for rocket scientists, but the rest of us are doing just fine here.