To this end, one example of our own effort to achieve this is a project we’ve initiated with the girls from http://www.mEgo.com. Their goal is to allow people’s social network profiles to be portable and we have a social network, so we’re joining forces to make this happen. Open ID, Open Social…. who knows what will be next, but hopefully we can stay ahead of the curve.

I look forward to batting this stuff around at Podcamp 3 in Boston, at our “Niche Social Network Summit” – should be very productive.

Thanks for keeping us all in the loop,

Richard :)
Chief Deal Weaver
http://www.BlackWidowNetwork.com

one thing I already do is make all the Gardenfork and Real World Green web videos available as embeddable content.

Though it’s easier said than done. With new companies popping up every day, the adoption of a connected idea is simple. For those long standing companies, the idea has to happen gradually.

A company with a narrow view of how they fit into the world will not see their profits or customer base increase. A company that sees the landscape and prepares for it has a better chance of surviving while navigating the business world.

Interesting view point. Clearly adding a bit of confusion but my take on it is this.

As Consultants we have to see the other pieces of the jigsaw; a single piece serves little or no purpose until joined with another that again needs the next piece to become part of the whole. Seth Godin recently talked about ‘being the specialist’ so are you saying ‘Work with other specialists and be *more* special – together’ or ‘learn more relevant skills and offer a more integrated service’.

I’ve written a post today on how some software vendors should come together to help their customers rather than all do the same but separately.

I think big and small companies have the same struggles; some get it, some don’t and some choose not too until they have to. Who is right, who knows; time will tell. Until then, we all have the chance to do what we think is right.

Thanks for the great post as usual.

In most cases, big companies aren’t the most agile and find it difficult to change the philosophy and processes of its people. Changing mind sets in these types of businesses is like turning a tanker!

But in saying this, it does leave sopportunities for smaller more agile types.”

You forget that big companies hire small firms to accomplish exactly this!

You are addressing agencies, consultants, etc., but what if I am ‘just a girl marketing?!’ Strategically I get it and whole-heartedly embrace it (and luckily enough work for a tech company that’s all for it as a major part of mktg plan), but what about tactically? I have a ton of books, blogs and articles to read… to reinforce the strategy, but it takes time to try it, mess it up, and re-start it. ;-) Wish I had the budget for a consultant, but don’t…and really want to roll up my sleeves and make it happen anyway.

Thanks Chris!

Best of luck,
Stacey Miller
S. J. Miller Communications
http://www.bookpr.com