Comments on: NY Times Needs Classier Ad Buys

By: eviction reports

eviction reports — Fri, 08 Oct 2010 13:31:00 +0000

The bars in New York mostly open after sunset and close only after dawn.

By: Usable Clicks » The Fall From Grace of the Premiere Homepage Placements

Usable Clicks » The Fall From Grace of the Premiere Homepage Placements — Fri, 30 Jan 2009 06:29:15 +0000

[...] a similar thought was crossing Chris Brogan’s mind when he saw a similar ad on the homepage of NYTimes.com. A conversation broke out on his blog about the merits and demerits [...]

By: Josh Peters

Josh Peters — Fri, 30 Jan 2009 01:36:25 +0000

You’re not being snobby the ads should match the brand not only from a design perspective but from a brand reputation level as well.

By: Josh Peters

Josh Peters — Fri, 30 Jan 2009 01:36:00 +0000

You’re not being snobby the ads should match the brand not only from a design perspective but from a brand reputation level as well.

By: If We Agree Advertising is Broken | chrisbrogan.com

If We Agree Advertising is Broken | chrisbrogan.com — Thu, 29 Jan 2009 22:51:17 +0000

[...] comments from my post crapping on the New York Times for buying remnant advertising are telling. Lots of people agree that advertising is “broken.” They just don’t [...]

By: Gab Goldenberg

Gab Goldenberg — Thu, 29 Jan 2009 22:12:30 +0000

One thing no one seems to have mentioned is the advertiser’s perspective.

These ads and variations on them (in color/size/shape, but textually the same and with the same idea of 4 levels of credit) are extremely effective. Otherwise you wouldn’t see such ads running everywhere.

Compare that to ‘Powered by mosso’ (What is powered by mosso? Search? Hosting? Something else? I know it’s hosting, but that’s not the point?) or the barely legible Thesis ad you have here. Guarantee you the ROI is higher on the credit ad.

Now if the NYT were really smart, they’d cut out the middlemen and work with the credit companies directly to place ads like these.

By: Gab Goldenberg

Gab Goldenberg — Thu, 29 Jan 2009 22:12:00 +0000

One thing no one seems to have mentioned is the advertiser’s perspective.

Now if the NYT were really smart, they’d cut out the middlemen and work with the credit companies directly to place ads like these.

By: Craig

Craig — Thu, 29 Jan 2009 20:38:25 +0000

They probably use re-targeted advertising which places a cookie with the user. Then the ad follows them wherever the user goes, allowing them to have more exposure, for no price. This is probably an example of that, not sure if there are filtering options with it.

By: Craig

Craig — Thu, 29 Jan 2009 20:38:00 +0000

By: Tim Jahn

Tim Jahn — Thu, 29 Jan 2009 18:30:12 +0000

Agreed. Everything on the NY Times site represents the value of their content and their brand. They should be more picky about advertisers to keep the value of their brand and create exclusivity (word?) among advertisers. Win win!