April 15, 2010 26 Comments

On OPEN Forum – Make Love to Your Database

I wrote a post over at OPEN Forum called Make Love to Your Database. (First off, I’m so jazzed that the title was okay, editorially!)

Here’s the first little bit:

Lately, I’ve been thinking that we have too much data. We can collect data all day: Web site stats, sentiment analysis, survey results. The thing is, if we never act on what we’re collecting, then it’s just as bad as not having collected the data in the first place. For instance, one of my jobs is as a professional speaker. I’ve never yet prospected my email newsletter list for whether I could find speaking gigs there. When I finally took some time to look, I was stunned by the quality of companies I could reach with my messages.

Read the rest here.

Related posts:

  1. On OPEN Forum- Quick Customer Touchpoints
  2. The Social Media Pie – over on OPEN Forum
  3. Thinking About the Database of Things
  4. Open Source Software Considers Political Candidates
  5. Twitter Needs an Offline Mode and an Open Client

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  • http://mydarabell.com/ Dara Bell

    I quite like this title, Pam Slim said something like this recently which check your existing clients and tap existing clients in different ways. It was like the check under every rock synomyn. Is a synomyn a saying, I forget.

    I have hundreds of business cards I am starring at thinking they could be repurposed.

  • http://www.culturesmithconsulting.com/news cherylsmith

    Timely post Chris. I continue to wrestle with the combination of topics that interest me – and what makes sense for where I'm heading. This weekend I'm headed to a women's retreat and will spend some significant time pondering (praying through) the next steps.

    Glad to see you do this from time to time – makes me feel at least a little “normal.”

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    Great advice as always, Chris. Too bad somebody over at OPEN seems to have nixed the headline. I mean really, “Utilize”?! The original headline is still in the URL, though.

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