I was interviewed by Derrick Ashong from Oprah Radio, part of the Oprah Winfrey Network. He was smart, personable, fast-moving, and definitely a great person for this space. The experience left me thinking about how FastCompany magazine said that Ashton Kutcher is the new one to watch on the salvation of media and entertainment. To me, the potential savior list looks a bit different:
* Oprah
* Jon Stewart
* Conan (especially if he doesn’t go to Fox)
* Rick Sanchez from CNN (from the news perspective)
To me, the thing they’re all missing is a deeper integration to social media tools for two-way conversations, for a deeper sense of loyalty and connectedness. Jimmy Fallon does that stuff reasonably well, but then, his show isn’t all that interesting to me. He’s got the social thing figured out a bit better, but the payload isn’t there.
Derrick Ashong, the guy who interviewed me from Oprah Radio made a good moving coming out to South by Southwest, because he showed, in that gesture, that he knew where the stories were, that he could get information from the ground-level stuff that we all uncover, and that he was there to learn as much as he was there to pluck stories from the air.
I think what’s next for media and entertainment will be a hybrid, not a fast shift away. But I think it will also be gatekeeper-free.
What say you?
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