I’m learning about video because I believe, strongly, that 2012 is the year that companies and individuals who can create interesting video will be able to stand out better in the oversaturation of social media. My own practice, Shhh! The Secret Show, has me learning about lighting, sound, editing, interviewing, content planning, camera angles, titles, [...]
Continue reading...January 20, 2012 132 Comments
97 Ideas for Building a Valuable Platform
2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds [...]
Continue reading...January 16, 2012 44 Comments
A New Project for 2012
I’m pretty excited about my new video show, Shhh! The Secret Show, which has its first episode here. The premise is that it’s a show to help you be a better you, and to improve your business through the effort. It ties to what I’m working on with my company, and it’s going to be [...]
Continue reading...January 9, 2012 57 Comments
Doing the Work is Sexy
Dorothy Parker said, “I hate writing. I like having written.” I know many people who are like that about their business, their trade. I know many more people who love to fantasize about what life will be like when they make it, but they like to skip over the part with the hard work, or [...]
Continue reading...January 4, 2012 61 Comments
Email List Building the Lazy Way
People seem to want to know about email list building, and how to get a big newsletter subscriber base. I have my ways. I’ll share what I know. I sell premium WordPress themes (affiliate link) from StudioPress, because I’m a fan of the company, but also because I use them and they have served me [...]
Continue reading...January 2, 2012 80 Comments
Our Responsibility as Media Channels
Going into 2012, I’m thinking that we are very responsible to consider what we publish and curate as media channels, should attention, platform-building, and better community relationships be our goal. In thinking about all your various uses of social networks, if you are working with the mindset that they are all tied together as a [...]
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