Vision and Innovation Come From Seeing Past the Map

Jay-Z

There’s a reason Vanity Fair covered Jay-Z. He went far beyond the label of recording artist, blew past the concepts of hip hop and rapper and all those terms that just don’t fit. The man has diverse holdings in clothing lines, in a basketball team, in a liquor brand, in a talent agency for sports professionals, and so much more. Filmmaker Ron Howard even shot a documentary about one of his latest projects, Made in America, a genre busting concert and festival series that sees everyone from Run DMC to Pearl Jam to Skrillix taking the stage, sponsored by a huge brand but promoting the concepts of universal acceptance.…

Continue Reading...

End Sex Trafficking

End Sex Trafficking

Erin Giles has brought to my attention something pretty astounding. Almost 30 million people are currently enslaved by someone else. Not in the past, or in any historical context, but right now, today. Nuts, right? To bring some attention to this, Erin has created the End Sex Trafficking Day campaign so that we could all do something to help.

Erin is setting out to raise $25,000 for 5 non profits that are hitting the ground everyday fighting for the enslaved. She’s chosen non profits that are making impact in every area of ending sex trafficking: awareness, prevention, rescue and recovery. Your contributions will go directly to aid with the work that these non profits will be able to do with the $5,000 each receives from this project.…

Continue Reading...

27 Tweets to Annoy Geeks and Nerds

Photo on 10-6-13 at 1.17 PM

Want to really upset some nerdy types? Use any of these tweets on them (it’s totally okay if NONE of this makes sense to you – just try it!). And if few or none of these seem wrong to you, well, that okay, too. Points if you get each of the references.

  1. Hal Jordan wasn’t the original Green Arrow, you know!
  2. I don’t care what anyone says. Capt. Mal Reynolds was the best captain in Star Fleet.
  3. Everyone knows Bantha walk side by side to overstate their numbers.
  4. Spider-man’s mutant healing powers get messed up by Kryptonite. Duh!
  5. Little known fact: Frank Zappa voiced and controlled the Yoda puppet in Star Wars.
Continue Reading...

Your Business Magazine Awaits

Screen Shot 2013-10-02 at 8.15.30 AM

I built you a business magazine. I did it because I wanted you to find ways to improve your worth, to grow your capabilities and connections. I did it because I wanted you to have the business curriculum for the future. I did it because 20 or so columnists can tell a much more colorful story than just me alone.

What’s the Idea?

The concept behind Owner is that whether you own your cubicle, your company, or just your life, you’ll find something in Owner magazine. The goal is to connect you with people who take ownership of their choices, who run their businesses and/or their jobs with pride and intent.…

Continue Reading...

One Way That I Love Helping

2013-09-28 16.08.03 I had a really great call via my consulting by phone offer the other day with Glen. What I loved was that he had really good, crisp questions ready to go, and that he was able to complete all of his requests for information within twenty minutes. In such a short time, Glen was able to question some assumptions, seek my previous experience, get my take on a few related items, and also be introduced to someone who will help him advance his project. All for what came to less than $200.

I’ve had other great calls, like with Autumn Anderson, who’s working on reconciling some interesting branding challenges, while doing what she can to move her interests closer to her heart’s desires.…

Continue Reading...

Sponsored Post – Think Like an Enterprise

2013-09-21 14.21.00The following is a post sponsored by Cloud Powered Work. What that means is that they paid me to talk about something they want me to talk about. What that doesn’t mean is that they influence my words AT ALL. These are my thoughts on something I think is useful to you.

When I was working for a wireless telecom company back in the day, one of my projects was disaster recovery compliance. In a very short amount of time, I learned a lot about what we would never ever think about: what happens when something breaks. It got really interesting really quickly.

What happens if Tom’s laptop is stolen? (Happened twice.) What happens if we lose connection to these servers in this one building?…

Continue Reading...

Why I Much Prefer the Business Partnership Model

grittychris As part of what I’m doing for Owner magazine, I’m working on partnership offerings for businesses who want to work with us. This is in place of what some people would call “ads” and what others know to be interruptions on one end, and less useful on the other end. I intend to help partners find more customers/buyers, and I intend to serve the community at Owner. Why don’t more businesses think this way?

When we don’t understand a new model, it’s hard to fund it. I was talking with smart man Derek Halpern about my ideas for partnership with Owner. He was very encouraging, but he also pointed out a truth: based on what I’m selling (a mix of speaking, online events, consulting, link ads, banner ads, and performance selling, to name most of them), it’s hard to know which budget to take these from.…

Continue Reading...

Put Your Work In Where It Makes Sense

Now that Owner Magazine is up and running, I have new work in front of me. On one level, I work with all my authors to make sure we’re creating really useful business information for people just like you. I work with Rob Hatch to ensure that we’re creating interesting opportunities for our launch partners and future sponsors/advertisers. But my primary goal beyond that is building the community and attract new readers, and to empower the Monchu. Part of what I’m learning is what matters for those efforts and what doesn’t, what works and what doesn’t. 2013-09-16 10.13.43

I know, for instance, that subscribers to my newsletter are FAR more responsive and interactive than any other digital touchpoint I have.…

Continue Reading...

Sitting In the Stat Seat

In working on OWNER magazine, I’m paying attention to stats really closely so that I can try things, tweak things, and see what works and what doesn’t. I feel like Christopher S Penn, but when I say that, please know I’m joking. I’ll never be 1/114th as clever as that man.

Screen Shot 2013-09-08 at 2.49.51 PM

I’m looking at my bounce rate (how long someone stays on site before they drop off and leave), which is around 65% (not great, but not hideous).

Screen Shot 2013-09-08 at 2.53.02 PM

I’m looking at what they click, where they came from, where they go. And with this, I’m testing. I’m asking what I can do to improve time on site, what kinds of offers are interesting and useful and which aren’t, which networks are currently serving me my most traffic (twitter) and where I need more amplification (LinkedIn).…

Continue Reading...

Where do you Decide to Post Which Kind of Content?

chris090413One question I receive quite often is this: “You create a lot of content. How do you know where to put each piece of content and why?” Up until fairly recently when I launched my brand new business magazine, my answer was a lot more cut and dry. But now that I’ve got several outlets for my content, the question definitely deserves revisiting. Plus, it gives me a chance to showcase ways you can use your various tools of the digital channel to build your own business out even more.

There Is Always An Intention and Goal

With everything I create, there’s an intention behind it that acts alongside the main “payload” of the piece.…

Continue Reading...