Work Backwards From the Goal

Jacq and Chris I’m an hour or two away from speaking to the board of directors of a major association whose charter is to help small businesses thrive. They want me to speak a bit, but the majority of the value of today will come from them picking my brain about specifics for their organization. I did the same thing differently via coaching yesterday with another company.

In both cases, the mindset required is to work backwards from the goal.

Start at the End

Watching Jacq prepare for her major fitness competitions is a great example of what I mean. Her events are all in April, and so she knows at the moment that she’s eight weeks out from her first of a few shows.…

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Shaking Off the Social Media Label

Superhero It’s a blessing that so many people want to interview me for their podcasts and blogs. I would never want to seem like I’m not grateful for the attention, because the opposite, when people stop calling, can be really depressing to some, and a lot of what we’re all seemingly striving for in this space is to capture some attention and share our perspective, or so it seems. One experience I encounter quite frequently with people who want to interview me, however, is that they perceive me to be “into” social media, and that I’ll want to talk a lot about it.

I’m Not Into Social Media

I am laughing because I wrote a very similar post almost exactly one year ago.…

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Owners and Marketers are Two Very Different Things

Magazines I run a business magazine called Owner magazine and I helped Jacqueline Carly cofound her magazine, BossFit, about fitness and health. As owners, the goal is “grow the business.” It’s pretty simple. And I like to think of it that simply. But this got me thinking just how much of a difference there is between owners and marketers. And I can illustrate this with one crazy and lovable dynamo of a guy.

My Chocolate Store Doesn’t Know Who Gary Vaynerchuk Is

The owner of the little chocolate store in town has no idea who Gary Vaynerchuk is. I know because I asked her. But I was being silly.…

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Everyone is Smarter Than You

MDC Boston Live If you do it right, everyone around you will be smarter than you. Everyone will have great ideas and thoughts you’ve never considered, and all kinds of brilliance to add to your experience. When you are fortunate enough to know a lot of smart people, your odds of this being true are even greater. Want to know how to surround yourself with smart people?

How to Find People Who Are Smarter Than You

Go where they are. The brilliant people who are interacting with each other in the Owner Mastery Foundation Group teach me something every time I go there. When I go to great events like the New Media Expo, I’m surrounded by brilliant people.…

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You Can’t Talk About Yourself Enough, Apparently

cb012514 I had the most fascinating experience recently. I put out a survey to the subscribers of my newsletter. The very last question on the survey asked whether you’d refer Owner magazine to their friends. Some number of them said, “I would, but I don’t even know the URL.” Others said, “I didn’t know you started a magazine.” And so on.

I swear, to ME, it feels like it’s all I talk about. I tweet almost 30 tweets a day almost every day pointing people to Owner. My About page starts by saying I’m publisher of Owner magazine. Ditto my social media profiles. My LinkedIn profile leads with it.…

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Who the Heck is Chris Brogan

If you can’t see this presentation embedded below, click here. This is something nice that Brett Woodley put together for some presentation he was giving (I didn’t catch all the detail). It’s kind of a summary of me. Seemed like a lot of work, so I thought I’d share it.

via Brett Woodley

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My Goals Don’t Care

At the Gym When looking in from the outside on people who are successful (or who you take to be more successful than you), there’s a real risk that you might believe that it’s “easy for him” (or her). You might accidentally think that “well, they have all kinds of willpower.” You might believe “Well, they started out like me, but now every day is smooth sailing.”

Just like anyone else, I have days where attaining my goals is a struggle and a challenge. One difference between me and some folks is that I’ve worked very hard to translate my larger goals into a daily process.…

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Become a Better Writer Today – Save Your Work From Falling Off the Cliff

It’s amazing what happens when you become a magazine editor. You get to see a lot of people’s writing and think about what it means to deliver a piece of content that works well. Between my own project and the opportunity I’ve had lately to look at dozens and dozens of prospective authors’ works, I’m noticing something very recurring in people’s work: a strong urge for people to write their way off a cliff.

Become a Better Writer Today

If you’re blogging or writing magazine articles, there’s an important piece of the frame you have to improve upon, if you’re most people.…

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How to Network at Business Events

2014-01-03 10.56.59 I’m at the New Media Expo event in Las Vegas, and my primary mission here is to help more people’s businesses succeed by introducing them to Owner magazine. To accomplish this goal, I’ve decided to help people here learn a better way to network at business events. Even if you’re not here, I want you to have the same chance to improve your business networking efforts.

How to Network At Business Events

Have Two Missions in Mind – There should be two important missions sharing space in your brain: 1.) How do I help other people succeed? and 2.) How do I grow my business? If you’re coming to the event without both sides of this equation, you’ll either be so selfless that you won’t get a great return for your time, or you’ll be so selfish that people will never want to see you at an event again.…

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My Three Words for 2014

Ed Brogan, Bodybuilder and Soldier Every year, I go through an exercise where we take three words and use them as the central focus of your goals and efforts for the year to come. Instead of saying “I want to lose 30 pounds” and then forgetting about the goal a day later, I might have something like “green” that reminds me to eat more plant-based foods at every meal, or similar.

The idea is that the words you choose will go past being a simple goal and will become part of the way you identify yourself, and thus, a guiding light for your efforts.

How to Choose Your Three Words

Lots of people pick words that remind them to take a certain action, or to be a certain way.…

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