Here’s the truth about social media marketing as I see it right now: there are three camps people sit in with it all. 1.) Love it, but not exactly making it work for their business. 2.) Are doing it, but grudgingly and without much hope of seeing a result. 3.) Are still thinking about doing it, but just don’t feel the big push.
Is that how you see it, too?
The Old Days
In 2009, people were crazy about social media. The big companies really wanted to understand this because it felt like it would be a great way to connect in a different (cheaper) way. The little companies saw this as a mix of a burden and an opportunity.…