Pepsi Reaches out to Digital People in Analog

not sure I like the new design. It will turn heads I guess but I think people will get bored of it quickly, so pepsi better already be on a new design.

Can’t wait to see my Diet Pepsi cans redesigned!

Saw your tweet, and was simultaniously HAROed by Peter Shankman on this same subject. Somehow Peter only got 5 full cans in his package. (He must have had a thirsty delivery guy)

I think the font on the new cans are absolutely hideous.

Personally, I think it would have been classy and catchy to go a bit retro with their brand. Those old cans in the photos are eye catching and not by any means cheesy. They could start by harkening back to the retro can style, and then follow suit with their paper cups, their commercials, and visual presence.

But hey, they at least get huge points for utilizing social media. Starting fresh with a brand and moving forward with Web 2.0 as a large corporation can be tricky. I greatly admire them for embracing current technology to reach their audience.

I think the font on the new cans are absolutely hideous.

Personally, I think it would have been classy and catchy to go a bit retro with their brand. Those old cans in the photos are eye catching and not by any means cheesy. They could start by harkening back to the retro can style, and then follow suit with their paper cups, their commercials, and visual presence.

But hey, they at least get huge points for utilizing social media. Starting fresh with a brand and moving forward with Web 2.0 as a large corporation can be tricky. I greatly admire them for embracing current technology to reach their audience.

I’m no designer so I’ll just assume they tested this ad nauseam and this is the design that worked.

I do applaud them for diving head first into the social media/marketing world. All the blogs I’ve seen so far have been PR types so I’d love to see their complete list and see what other image makers they targeted.

I still miss Pepsi in glass bottles. Nothing else tastes quite the same. I like that new logo, though; it’s rockin’! ;) And I don’t think it’s just sodas that are making kids “obese and sick”, just for the record.

I still miss Pepsi in glass bottles. Nothing else tastes quite the same. I like that new logo, though; it’s rockin’! ;) And I don’t think it’s just sodas that are making kids “obese and sick”, just for the record.

Good for them for move to social media. Good for them for targeting high profile bloggers. And good for Chris for getting some nice soda!

But it looks generic to me. I don’t get the logo without the Pepsi name… What is the symbol/meaning of the shape? It bugs me. I actually liked the yin>yang effect of the previous one – the wave effect….but that’s my personal gut reaction. I was however, intrigued by the white cans. V. cool.

Change happens. I guess the question is – what does it accomplish, really?

I’m a Coke gal myself, so no amount of logo design change would make me switch to Pepsi. I do give them points for contacting someone in social media, though. That shows me that they are clearly aware of the power of the internet and someone on their team has been watching closely enough to know which blogs could be influential.

I’m a Coke gal myself, so no amount of logo design change would make me switch to Pepsi. I do give them points for contacting someone in social media, though. That shows me that they are clearly aware of the power of the internet and someone on their team has been watching closely enough to know which blogs could be influential.

Wow! If I were Pepsi, I’d be all over these comments giving some thanks to you for your opinions. I know that people will always have mixed opinions, but hearing from the smart people I get to talk with every day (you!) is a free benefit to them.

Thanks for your thoughts. I hope to hear more.

I think this is great – it is creating a conversation around the cans, generating buzz, and connecting to the blogosphere. I would give Pepsi a B+ for their initial efforts! We are often so quick to criticize corporations for what they are trying to do; let’s applaud their efforts and hope they continue. :)

I think this is great – it is creating a conversation around the cans, generating buzz, and connecting to the blogosphere. I would give Pepsi a B+ for their initial efforts! We are often so quick to criticize corporations for what they are trying to do; let’s applaud their efforts and hope they continue. :)

Yay, I’m one of the 25 too! Happy to be in the same company as you Chris. http://www.tarametblog.com/2008/10/pepsi-mailman-rings-thrice.html

I like the new color but one of my Twitter followers commented that the logo looks like Obama’s logo.

I wonder if this is even slightly effective since their brand is so, so, so strong? I mean, if Chris Brogan blogs about a no-name, or a hidden treasure, that’s one thing. But blogging about Pepsi… what’s the real value?

I’m not smart enough to know, but I’d guess it just isn’t going to affect sales, or branding, or anything.

And, I still like Coke better ;)

Jason Alba
CEO – JibberJobber

I wonder if this is even slightly effective since their brand is so, so, so strong? I mean, if Chris Brogan blogs about a no-name, or a hidden treasure, that’s one thing. But blogging about Pepsi… what’s the real value?

I’m not smart enough to know, but I’d guess it just isn’t going to affect sales, or branding, or anything.

And, I still like Coke better ;)

Jason Alba
CEO – JibberJobber

Great way to roll it out. Twitter search shows that it is rippling through the tweets today and this is only one of several blog posts I’ve read. I drink Coke (when I drink soda) but admire what the Peps have done.

Seth Godin wrote about this, and other companies doing similar things, over the weekend.

I have to say I agree with him: http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/

Seth Godin wrote about this, and other companies doing similar things, over the weekend.

I have to say I agree with him: http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/

I wonder if it was influenced, in any way, by Coke’s recent push to drive loyalty via promotional codes?

Chris made an excellent point in his comment. Pepsi should have been all over the blog comments! The campaign was sent to only 25 bloggers–should not have been too hard to monitor and respond everywhere, even Twitter. Definitely loses points for that bad follow-up.

Chris made an excellent point in his comment. Pepsi should have been all over the blog comments! The campaign was sent to only 25 bloggers–should not have been too hard to monitor and respond everywhere, even Twitter. Definitely loses points for that bad follow-up.