Comments on: Pepsi Reaches out to Digital People in Analog

By: Online Payments

Online Payments — Sat, 06 Feb 2010 04:06:47 +0000

Pepsi definitely is trying out some new things with hopes to surpass their gigantic rival [Coke]. I still don't get why they are bailing out on this years superbowl ads.
-Jack

By: happy new year, pepsi’s rebrand • woley dot net

happy new year, pepsi’s rebrand • woley dot net — Sat, 05 Dec 2009 23:15:29 +0000

[...] that pepsi actually did a decent job. pepsi reached out to bloggers; 25 in particular, chris brogan being the first i saw/read. they sent these folks 3 shipments each, 20 minutes apart, via courier [...]

By: Marketing, social media style | andrew hillman dot com

Marketing, social media style | andrew hillman dot com — Mon, 29 Jun 2009 21:11:07 +0000

[...] make sense. My friend agrees. With this campaign they took the time to reach out to some popular bloggers to let them know they were entering the online social media scene. Pepsi obviously wants the [...]

By: The Vizjrnl » Blog Archive » Art School Death Spiral (or, Pepsi’s New Logo)

Mon, 27 Apr 2009 12:44:19 +0000

[...] first, people thought it was a hoax, and then it became obvious that it was real when Pepsi started sending the new cans to influential bloggers. They launched the new ID in time for the Super Bowl. Evidently, the mark is supposed to be a [...]

By: Brian

Brian — Fri, 23 Jan 2009 20:05:52 +0000

Pepsi clearly employs a tiered engagement strategy with bloggers. When I was working for a huge brand I ran a very similar program with great success. By looking at keyword traffic you can see that while their may be millions of conversations online about your brand generated by hundreds of thousands of people, the primary social traffic is generated by a select few – in Pepsi’s case, my guess is 25 people are responsible for kicking off over 75% of the conversation they were looking to start. I was working with similar numbers of people who started and influenced up to 10 million conversations each month. So, as you mentioned, their strategy worked… they sent you something intriguing and made you feel special for getting it, you wrote because you had something to say about it (and it’s always nice to have an exclusive/early piece on something), people tracked back and others linked to those secondary articles… etc. Next step for them is being a part of the conversation they’ve created – don’t have any evidence that they’re tracking or getting involved so that remains to be seen. First step in running a smart social strategy though… check.

By: Inspire-Media.Net » Blog Archive » Unpacking The “Pepsi 25″ Social Media Rebranding Campaign

Thu, 18 Dec 2008 18:41:56 +0000

[...] now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi’s [...]

By: heavyBlog » Are Big Brands Ready for Cafe Conversations?

heavyBlog » Are Big Brands Ready for Cafe Conversations? — Mon, 01 Dec 2008 01:39:49 +0000

[...] is funny, because apparently Pepsi does want to talk to a few hundred people, including Chris Brogan. Why? Because Pepsi knows that cafe conversations are what is driving the social web. And they know [...]

By: The Choice of a Social Media Generation | Last 24 hours news website

The Choice of a Social Media Generation | Last 24 hours news website — Tue, 11 Nov 2008 20:27:15 +0000

[...] to come of all this. Since then, I’ve had the chance to read recaps by bloggers like Mack, Chris Brogan, Peter Shankman and Valeria Maltoni and commentary from folks like Beth [...]

By: marshalsandler.com » NYCRockStar: Pepsi Shakes Up Its Branding

marshalsandler.com » NYCRockStar: Pepsi Shakes Up Its Branding — Sat, 08 Nov 2008 15:12:12 +0000

[...] Pepsi Reaches out to Digital People in Analog [...]

By: The power of successful rebranding « Curiously Persistent

The power of successful rebranding « Curiously Persistent — Wed, 05 Nov 2008 13:09:57 +0000

[...] don’t have to be complete overhauls. They can be minor tweaks – a new campaign, or a new logo for [...]