Perfect Example of a Good Affiliate Marketing Project

Whenever a program, a seminar, a book or 'anything' helps us to re-think what we are thinking so that we think about it in a more empowering and enthusiastic way – that program, seminar, book etc is worth looking into. good tip, Chris.

Chris! Wow – thanks so much. I really appreciate your support.

I read ChrisBrogan.com from 20+ countries a year. Keep up the excellent work.

And – @David, thanks for the props. For the design, I have to give credit to the magical @reese, who does all my branding.

At 51% commission for affiliates I feel like it would be better to just have a product priced at 75 bucks rather than 150. But that's just me. You guys are the business experts.

First, the pricing is based on the value, not based on the affiliate cut. You price based on what you presume to be delivering. Every product you buy is priced similarly, by the way. Everything from groceries at the store (with low margin) to books in a bookstore (very high margin).

Second, if Chris *had* gone that route, and done zero affiliate marketing, he'd have sold about 1/30th of the amount that he sold this way.

If you attend events, the LOW end of an event is around $295-395. At $150 plus all the extra material, this is a value, saving you travel time, giving you the convenience of learning when you want, and it's vouched for by people who've used it. Events, it turns out, aren't usually vouch-able, because the content changes a lot from year to year.

I hear you. Still, 51% seems a bit excessive. If most of the profit goes to you and not Chris G, then the real value to the person who put in the work on the product seems diminished. He only thinks it's worth 49% of the final price to him. He thinks paying 51% in marketing is a good idea? So why am I paying the full 100%? My question is with the percentage of the affiliate, not the value of the work, or the concept of affiliate marketing. I get those loud and clear. If the price were the same, but the affiliate got less of a percentage, I wouldn't blink at this.

I am not sure 1/30th of the price is a fair guesstimate. You have to remember the price would be 51% cheaper, and Chris G isn't exactly a nobody online. That's nothin to sniff at. He's probably going to sell a lot because you are now recommending them and you have a large audience, but would you sell more if the barrier of entry price were lower?

To be honest, I may have thought long and hard about buying this for $150, but once I realized he's paying out 51% in affiliate fees for something over $100 it makes me wonder what's going on here. 40%, 30%, 20% wouldn't have been so suspicious but 51% sounds a bit strange, that's all. What else do I pay a 51% profit margin on? Certainly not groceries, I would hope, but even so–I NEED food to eat so that's a different type of product, right?

Aside from that, I suppose I could buy it, then convince 2 other people to buy it, and I'm even. However, that's not how I like to play affiliate games. I recommend things I enjoy, things I think others would enjoy. With it being a 365-day guide and all, would I not have to actually try it out for 365 days before I could convincingly sell and convince others to buy it? I would feel like my integrity is in question if I were to turn around and push this product if I didn't give myself time enough to try out the whole program.

But that's Chris's choice (how much he cuts). 50% is the typical retail pricing structure, by the way. Walmart takes even more most times to put something on its shelves.

Chris isn't a nobody, but by opening his project up to affiliates, he gets to use multiple communities of recommendation instead of just his own. 30x the coverage means that much more exposure for opportunity.

And you neglected my pricing points. The price has nothing to do with what he pays the people who sell the product. Everything you've bought since you were born is priced the same way. It's no different. There's the cost to you and there's the cost of goods, and what's in between is the margin. Because this is a digital good, Chris can cut into his margin a bit more than others, but that doesn't mean the value to you for buying it is any less.

As for needing to try it for 365 days, I'd hate to see you evaluate a calendar. : )

The 51% commission has always felt, to me, like appreciation. Appreciation for spreading the word. For helping sell something. For believing in a product. Something extra, that a lot of affiliate programs don't offer. And it's absolutely in line with how I see Chris approach his brand.

Also? I'm in the course (and I'm not an affiliate, but I am Chris's designer). It's worth far more than the $150 in terms of value, insight, and the detailed, step-by-step process it provides.

This is an interesting discussion in terms of “perception of value”.

When did we decide that our perception of the value of a thing (a course, a product… whatever) has to be the same “perception” as those selling it?

To adopt Chris's point of view (and I could be wrong here), the EBK offers scalability. By making it accessible to most buyers and attractive to people like Brogan, he can sell many more packs than on his own. He's paying 51% to reach a vastly wider audience and to him, that is probably where the value lies.

My point of view is that, because of the above, I can grab a kickass course and get the kind of info that would cost THOUSANDS (if it were attained via coaching etc)… simply because the price of MY kit is subsidized by everyone else buying it :)

You have only yourself to blame in failure, everyone else to commend in success. This is the only path to greatness.

If so, I need that medallion.

I'm interested, but the site is sold out. Is he handcrafting these? *confused*

I've just made my site public with an affiliate program. I think it's a great example also and the product really helps people and is beneficial, I'm using Click2Sell for my affiliate network: http://www.click2sell.eu/affiliate_page.do?prod…

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that is a solid program that’s for sure