PitchEngine Launches- I Might Have a Plan
When Jason Kintzler pointed out that he’d built a shiny new social media press release maker for PR types, my first thought was: “I’m not in PR. I don’t care, but hey, good for you!” Yes, I know a good chunk of YOU are in PR, so you should care. In fact, I was talking with Shannon Paul about her ideas for a social media newsroom (which are a bit different than Jason’s), and I have a feeling she’ll have something to say once she checks out PitchEngine.
On the surface, it’s simple: set up a small database of client information, build specific social media press releases, share through various means. If you’re in PR, check it out. If you’re on the side of media and reporting, it doesn’t feel as obvious that it’s about you. For geeks, it’s cool in that it mechanizes SHIFT’s pdf in a way.
But then it struck me. The part that I will care about.
I get a lot of pitches lately. Most of them are HORRIBLY off base from what I write about. Not even close. The only guy with worse luck receiving pitches is Christopher S. Penn.
I’m going to refer EVERYONE who pitches me (who’s not a very very very close friend) to the PitchFeed part of PitchEngine. Basically, this is one place the results of your efforts goes. So in a way, it’s a macro newsroom of the stuff that people will create in there, so that might be interesting-ish. And I have already subscribed to that RSS feed. So now, if I *want* a story, I can pull it from my daily feed reading.
I think I’m on to something. Check out PitchEngine and see if Jason will give you a code.
Related articles by Zemanta
- PR Spam: 10 Ways to Avoid Being Blacklisted
- Blogger of the Week - Jason Kintzler - The PitchEngine Guy
- The New PR: Clean, Green, Smart
If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.
Comments
And for the Chris Brogan faithful - An invite access code to the alpha version of PitchEngine: BROGAN
(Remember it’s alpha testing, so be gentle;)
[…] Brogan has just introduced a new tool that promises to eliminate at least some of the clashes between the PR types and media - […]
Thank you for mentioning PitchEngine, I have tested it myself for some time and it does look like having a good potential. I can see some additions that could be added to really improve the relations between PR and media.
I’d also check out newsvetter which forces those who are pitching to couch their pitch in a format friendly to the needs of publishers. Basically you run your story through an online interview process that ensures that it actually is a story, contains the information required and is useful to publishers including those in social media.
I think these kinds of solutions are, in part, an attempt to make up for the huge amount of press release spam that many lazy marketers dump into the media. The real message, especially in social media? Show some discipline and learn by listening.
Just about anything would be an improvement on PR Web’s email subscriptions. I’ve been on both sides of the PR flow, Chris, and I really feel that the web has only confounded the press release process — but you know that already.
Now I’m just waiting for an invite :)
Great find, Chris. As we enter into the beginnings of web 3.0, every part of the economic system involved in going to change. I think this is one of those changes.
[…] den redan fått försiktigt positiv uppmärksamhet. Och det från högprofilbloggar som Profy och Chris Brogan. Om det här blir ett användbart verktyg för oss i Sverig återstår att se. Den delen som […]
This reminds me of Newsvetter http://newsvetter.com/ which is similar.
The social media release is one aspect of the problem, but the social filtering & vetting of aspects of pitches is another interest solution.
[…] Jason stated, ‘I came up with the concept out of genuine passion for all things media and PR. I want to help both industries make the transition to new media relations. "A New Spin on PR.” Well Jason, with all of the additions you’re planning, […]
[…] The need is apparent. People like social media consultant and blogger, Chris Brogan, are already sending PR people directly to the site. “I’m going to refer EVERYONE who pitches me to the PitchFeed part of PitchEngine, ” Brogan said in his post on chrisbrogan.com. […]
Leave a comment
FriendFeed had this many likes and comments: hide-
Sounds really interesting, but, alas, I ain't got an invite code
-
See special invite code in the comments on Chris' blog post.
-
@Jason: got in, thanks!
Hi Chris,
You have uncovered phase 2 of PitchEngine ;) I’ve said all along it will change media relations for good and I meant it. PitchFeed will give media customized, filtered press info and pitches. *NO MORE PR SPAM. Wait and see what’s in store- and thanks for pointing people to PitchEngine - A New Spin on PR (and media relations)!