Podcasting – Is the Old New Again? – Tell Bigger Stories

I recently launched a new radio show, The Human Business Way. Only, it’s a podcast, and not on terrestrial or satellite radio. Wait. Podcasting is back?podcasting is back again

First, I should be clear: for a lot of people, podcasting never left. There are plenty of people who have been running shows since 2005 or so and are still going. But for the most part, it fell out of most people’s attention for a reason. It was too difficult for people to subscribe. If I were to sketch the way I see how podcasting went (and this is very subjective, it went like this):

  • 2004 – Podcasting launches. People like Dave Winer and Adam Curry are part of the soup of founding it. (This single bullet point can start wars.)
  • 2005 – Apple releases iTunes. (Around here is when Julien Smith starts his podcast, as an interesting side note.)
  • 2006 – I start my first podcast, and then later that year, Christopher S Penn and I found PodCamp, which changes my life.
  • 2007 – It seems videoblogging gets really hot and podcasting is still going.
  • 2008 – Podcasting feels like it’s either going somewhere or going to die. The mainstream gets into it big time, but mostly as an archival method.
  • 2009 – It feels like podcasting dies for the general public. (Thousands of people will now chime in and say how they were still going strong.)
  • 2010 – Ho hum.
  • 2011 – Spark. A glimmer. People seem to be getting back into it.
  • 2012 – Holy cats. Several people (lots of them comics or funny types) somehow start making better careers through podcasting. (Kevin Smith, Adam Carolla, Kevin Pollak, Marc Maron, etc).
  • 2013 – I’ve got a hunch.

And like I’ve said, this is very subjective, but I’m seeing a lot of traffic and interaction and heat and positive vibes around people’s podcasts. It seems like what’s changed is that the technology to listen to podcasts has become simple, the ubiquity of high bandwidth service is part of this, and the fact that we almost all have smartphones that are built to catch podcasts is at the heart of this, too.

Are You Listening to Any Podcasts?

Okay, first, you might be watching some. There are some great video shows out there these days, produced with almost as much hubbub as mainstream television. Leo Laporte and his army at Twit TV never stopped when they got started years and years ago, and they just keep expanding. There are plenty of video shows out there.

But there’s one reason I asked whether you’re listening. I believe that the audio medium is still really powerful. I think it’s because of how intimate it can feel. I believe there’s really something to be said for this and that you might find some great success in considering an audio show. For one, they’re a lot easier to produce. For another, they are a medium that can be consumed in a lot more ways and places than your typical video show. Also, I believe that people who might not feel confident enough to do video feel just fine in audio, and thus, we get to hear from a more diverse collection of voices.

Are you listening to any podcasts? What tools are you using? Are you using the iTunes podcast app? I’m pretty fond of the Downcast App and Stitcher radio, myself. But also, as I found out when publishing my new podcast, there’s still quite an active base of people using the Blackberry podcast network as well as the Zune (which evidently you can’t link to anymore, but it’s really still there!).

I’d love to hear who you’re listening to, whether you’re thinking about podcasting yourself in the coming year, what you like and don’t like about podcasts, etc.

Want to See How I Make MY Podcast?

There are lots of ways to do podcasting. Because my show is quite often an interview show, here’s how I do what I do most days.


Can’t see the video? Click Here.

And if you want to subscribe to my show, you can listen here via the player or:
Subscribe via Stitcher Radio (my favorite!)
Subscribe via iTunes
Subscribe on the Blackberry Network

If you leave a LINK in your comments, it’ll be flagged, so give me some time to unearth those, okay? : )

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  • http://twitter.com/bourbonbaker Melissa Y

    I love podcasts, I’ve been listening strong since about 2006. I agree with your point on intimacy, I rarely broadcast my podcasts with speakers, I like to wear some solid headphones and feel like the people on the other side are talking only to me.

    • http://chrisbrogan.com/ Chris Brogan

      That’s my favorite, Melissa. : ) When they’re talking only to me. : )

  • Todd Schnick

    podcasting has changed how i do business, changed how to i do content marketing… i’ve been doing it hard since 2009. but what has been most satisfying is teaching my clients how to use it as a business development tool as well… thanks for helping fire up the latest boom!

    • http://chrisbrogan.com/ Chris Brogan

      And hey, I loved being a guest. : )

  • http://twitter.com/GregWillits Greg Willits

    Important conversation. Having gone from podcasting for a few years, to hosting 3-hours daily on satellite radio the past 4 years, and recently returning to podcasting, the most amazing thing to me are the differences between audiences. Podcast audiences, while smaller in size, are more passionate and excited. Radio audiences range from die-hard supporters to fickle listeners, but on the whole are more passive. Podcast audiences never miss an episode, and will work to catch up to make sure they don’t miss anything, while radio audiences know it’s impossible to really follow everything a broadcaster has to say. And that’s just one thing I’ve noticed. I’ve actually contemplated creating a podcast just to discuss this phenomenon.

    • http://chrisbrogan.com/ Chris Brogan

      I agree with you, Greg. I think it’s quite a range of humans.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Thought-provoking

      “Podcast audiences, while smaller in size, are more passionate and excited.”

  • http://josephratliff.com/ JosephRatliff

    I think “blogging” follows this same pattern.

    Blogging and podcasting are both effective content delivery tools, and obviously can be used to engage people.

    Both can be used in the same “toolbox” to engage audiences.

    • http://chrisbrogan.com/ Chris Brogan

      I don’t disagree. Both is the way to go. : )

  • http://twitter.com/WitchSchool Witch School

    For more than 3 years we have been using Podcasting through BlogTalk Radio, with good results. We are actually a seven day a week shared show, and it has a lot of shared listeners.

    • http://chrisbrogan.com/ Chris Brogan

      Very cool. It’s a good tech. : )

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Impressed…

  • http://www.freemanlafleur.com/ Freeman LaFleur

    Been loving your new podcast! Seeing you jump back on the podcast ship inspired me to start my own. Recorded first 2 episodes and will be launching it next week :) Have a great week!

    • http://chrisbrogan.com/ Chris Brogan

      Awesome! That’s the best news ever. : )

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Wishing you all the best with your new podcast – hope I get to listen to it

  • Pingback: Automotive Thought Leader Journal is out! Edition of 03 December 2012 « Automotive Social Media Marketing

  • http://chrisbrogan.com/ Chris Brogan

    Stitcher does that, actually. They do a lot of “recommended” stuff.

    • http://www.buzzmaven.com/ Scott Clark

      I’m a big Stitcher user – but I think the meta data for podcasts really limits them on defining a podcast for a given interest. I don’t find the suggestions in line with my interests most of the time. Pandora’s music genome can almost be creepy-good. But they worked on that a long long time – and every piece of content is tagged to the extreme.

    • http://www.buzzmaven.com/ Scott Clark

      if you think it’d help your readers, a link in your post to my un-monetized podcatcher list (mentioned above) would be welcome…the comments link is appreciated, but kinda lost. Your call. I created the list as a PSA that itunes isn’t the only game in town.

  • http://twitter.com/YukariP Yukari Peerless

    Interesting to know you feel the same way about podcast. I have been open about NOT liking podcasts in the past-it just wasn’t my thing-hence I have a video show Getting Engaged…BUT, now I’m subscribing to Mikes on Mics by Mike Vardy, which you have been a guest. He’s my friend, so that was why I started listening, but now I’m really starting to get into it. Might even start my own podcast too. I haven’t subscribed your new show yet, but will soon :)

    • http://chrisbrogan.com/ Chris Brogan

      Well nifty about your potential show. : )

    • http://www.bernixiong.com/ Berni Xiong (sh-UNG)

      I’ve seen your show! It rocks! And you’ll love Chris’ too!

  • http://www.socialidentities.com/ Hugh Briss

    I had a podcast back in the day and had the sound board, fancy mic, sound deadening on the walls, paid for a cool professional intro, the whole nine yards. I too noticed a decline in interest over time and eventually grew bored with it and stopped. Here’s the thing for me. I listen to one once in a while but just never find any of them interesting enough to listen to on a regular basis. I’m not sure it’s just the technology but the medium. For me it’s a lot easier to read a blog post and I can do that while I have the football game on or while I’m listening to music but with podcasts you have to listen and unlike something I’m reading that I can simply get back to after a distraction, with a podcast I either miss something or have to stop and pause and restart and then it starts feeling like listening to an old fashioned tape recording.

    I think the new podcast is Google Hangouts.

    • Brian Schwartz

      “I think the new podcast is Google Hangouts.” — Absolutely

      • http://twitter.com/PodcastinChurch Paul Alan Clifford

        You could download the mp4 from youtube after doing a hangout on air and host it with google drive with a feed from wordpress to get an actual video podcast. I might actually try that. Hmm.

        • Brian Schwartz

          Paul: You could do that. However, you could do a Hangout on Air that gets published on your YouTube account. You could just embed that video into WordPress. Your method would work better if you want to make edits and cuts.

          • http://www.stevenwb.com swbuehler

            The only problem with keeping it on YouTube is that you can’t make a podcast feed from it without some serious hacking skills and the ability to update the hacks every time Google changes something.

          • http://my168project.com/ Matches Malone

            Host it on your own site then. Problem solved.

        • http://twitter.com/PodcastinChurch Paul Alan Clifford

          That’s the whole point. You download the mp4, host it somewhere, and put that location in Powerpress (or another wordpress plugin) and you have an actual podcast. Embedding video on a site isn’t, by definition, a podcast. You need to be able to subscribe to a podcast for it to be a podcast.

          YouTube’s “subscriptions” don’t enable you to download a video and don’t even always remind you of the videos you’re subscribed to. They’re not an RSS 2.0 feed with enclosures.

          • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

            Interesting point “You need to be able to subscribe to a podcast for it to be a podcast…”

          • http://twitter.com/PodcastinChurch Paul Alan Clifford

            It’s a subtlety that a lot of people miss. I can make a 1/2 hour video, 5 days a week and until it’s broadcast or sent through a cable system, it’s not a tv show. Likewise, audio and video files aren’t podcasts until you can subscribe to them, whether there are 2 or 200,000 episodes. The magic is the subscription.

          • Elizabeth Sebastian

            Speaking of RSS, the 26-year-old genius who contributed mightily to its invention — Aaron Swartz — committed suicide just recently. He was under scrutiny from the Feds — and facing 35 years in prison — for “stealing” journal articles from academic databases with the intent of spreading knowledge freely (as in speech and as in lunch) online. Someone (Mr. B, maybe you?) needs to teach our out-of-control gov’t how to be human business agencies and put people before profits. :’-(

      • http://www.talknology.org/ Dave Thackeray

        I think the new podcast has little to do with the platform and everything to do with our yearning for value and to be valued, our inherent instinct for community and a deep desire to listen and be listened to.

        2013 will be a very big year. Welcome back to the fold, Chris.

    • http://www.stevenwb.com swbuehler

      I’m not quite sold on Google Hangouts as the new podcasting medium yet, but I suspect I will be soon. I do think audio and video are fast emerging as the “new medium” as our attention spans seem to be getting shorter and shorter for reading blog posts.

      • http://chrisbrogan.com/ Chris Brogan

        Me neither on the Hangouts as best idea.

        • http://www.LipstickUnplugged.com/ Dee Copeland Patience

          Agree. Hangouts are a different beast. They’re not meant to serve in the same way as podcasts. Now that we have Stitcher Radio and other accessible options, I think podcasting will get more popular.

      • http://my168project.com/ Matches Malone

        I don’t think it’s a matter of shorter attention spans. People want to get the same amount of information faster. There would seem to be an upper limit to this, however.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      I love your phrase “with podcasts you have to listen …”

  • Brian Schwartz

    Like many veteran marketing old hands, I have been writing for a long time. I find telling stories via audio and video so refreshing because it gives you a new way to use your creativity to solve a business problem or create an opportunity.

    Not everyone has the personality or confidence to go on air even if they are a content expert. That is why I think Google Hangouts have so much potential. You can make the event a little less formal, kind of like a fireside chat rather than a more traditional podcast with or without a guest.

    Thanks, Chris for the topic!

    • http://chrisbrogan.com/ Chris Brogan

      Those can certainly do the trick. They’re less prepared in some ways and still just as instant and fun in others. Very interesting thought. : )

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Love this

      “I find telling stories via audio and video so refreshing because it gives you a new way to use your creativity to solve a business problem or create an opportunity.”

  • http://twitter.com/bobbiklein Bobbi Klein

    I used to listen to a few podcasts and then it fell out of the routine. I have found reading and also google hangouts to be more effective. I am more of a visual learner and just listening to something without visuals is sometimes difficult for me to keep my focus.

  • http://twitter.com/MicheBella MicheBella

    Gave up my podcast(s) after more than 200 episodes because they didn’t make money. (May get back into them someday.) But yes, audio podcasts rule. (And @Adam Curry did create them.) Thanks, Chris.

    • http://www.talknology.org/ Dave Thackeray

      You absolutely gave up with the wrong mindset. If you looked back at the highlights from your show’s run I imagine the benefits went far beyond the value of money.

      Podcasting in isolation will never make you money, but combined with a holistic marketing strategy helps many people drive very successful businesses.

  • http://twitter.com/MicheBella MicheBella

    Oh, to your other question. I still subscribe to hundreds of podcasts (mostly audio) and do listen to them regularly. I’m lately really enamoured with the comedy ones (WTF w Marc Maron, Nerdist, etc.). Keith and the Girl deserve a medal for hanging around longer than anyone and making money better than anyone.

    • http://chrisbrogan.com/ Chris Brogan

      I’m a huge WTF fan. : )

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      All new to me – thanks for the intro

  • http://twitter.com/dan_shure Dan Shure

    I totally listen to Podcasts – most often when I have a long drive, or get bored walking the dog – so I tend to let them accumulate and listen to a whole bunch at once. I just listen to anything I can get on my iPhone. Some include;

    Duct Tape Marketing

    Smart Passive Income

    Marketing Over Coffee

    SEO101

    And there’s been a few others that come and go, or don’t post very often. But hell yeah! I think they’re still relevant and useful.

    -Dan

    • http://chrisbrogan.com/ Chris Brogan

      Very cool, Dan. Nice list, too. : )

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Dan – you’re great – helped grow the list of podcasts mentioned here…

  • http://twitter.com/ericrandolph Eric A. Randolph

    Very much listening to podcasts!!
    Especially from:
    HBWay
    Mitch Joel
    Michael Hyatt
    C.C. Chapman (although managing the gray is infrequent)
    Andy Stanley Leadership podcast

    • http://chrisbrogan.com/ Chris Brogan

      Nice list! : )

  • http://www.stevenwb.com swbuehler

    I listen to Bloomberg Surveillance with Tom Keene and PBS’ “Nightly Business Report” every day after work, and I’ll download episodes of “The Ben Heck Show,” “Geekbeat.TV” and “My Mobile Life” in video format on my home PC using Zune or the SlapDash Podcasts app in Windows 8, as well as on my Android tablet (at the time a Dell Streak 7, now a Nexus 7).

    The best app I’ve found out there for Android & BlackBerry is Versatile Monkey’s “PodTrapper.” It was originally a BlackBerry app and was then ported to Android. It’s perhaps the most versatile podcatcher out there.

    I also ran a podcast for about 16 episodes until life happened and I no longer had the time to put one together (my MacBook becoming obsolete had something to do with that too; I’m back on Windows/Android equipment as Apple’s gotten too expensive).

    • http://chrisbrogan.com/ Chris Brogan

      Some great shows you have there. Hmmm. I’ll have to check out PodTrapper when I swing back to Android. : )

      • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

        Interesting swing back Chris…

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Superb – more recommendations for the list …

  • http://www.ryanhanley.com/ Ryan Hanley

    Chris,

    I don’t know what this says about my Marketing skills but I had no idea that Podcasts had fallen out of favor until all these “Podcasts are Back” posts have been published by A-listers like Michael Stelzner, Copyblogger, yourself…

    That being said, it doesn’t matter, I think podcasts are the most intimate medium for consuming content outside of sitting in front of someone. I’m recording episode #10 of my Content Warfare Podcast on Wednesday. Love it.

    Glad you’ve gotten back into the game… Looking forward to your work.

    All the best.

    Hanley

    • http://chrisbrogan.com/ Chris Brogan

      Remember that one human doesn’t a marketing trend make. Numbers wise, they dipped huge and then came back up.

      • http://www.ryanhanley.com/ Ryan Hanley

        Oh no doubt I completely believe you, I’m just saying I hadn’t heard about it… Maybe I was blind because I enjoy the medium so much… Thanks dude.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Great quote:

      “podcasts are the most intimate medium for consuming content outside of sitting in front of someone.”

      Thanks Ryan

      • http://www.ryanhanley.com/ Ryan Hanley

        Thanks Paul!!

  • Andrew

    Chris,

    I started listening to podcasts on and off in 2010, but there wasn’t much there and I wasn’t interested in what WAS there. Then almost all of my favorite sports personalities started up their own radio/talk shows via podcasts and it changed my workweek.

    I could listen to my favorite personalities and analysts cover topics several times a week in 40 minute or 1hr chunks while eating lunch, going to the gym, or making dinner.

    It’s been a blessing. I use the Podcasts app on my iPhone because all the people that I want to listen to are publishing on iTunes.

    • http://chrisbrogan.com/ Chris Brogan

      Great, right? : ) I love that, that you can get even closer to folks, in a way.

  • Stefan Halley

    Podcasts have never died and keep getting stronger. I’ve been podcasting for over seven years and currently do two podcasts; a social media marketing podcast called i can haz podcast and a movie history podcast called 15 Minute Movie Podcast. I love podcasting and don’t see myself ever stopping.

    I listen to probably 15 podcasts every week covering a variety of topics from marketing to history to comedy to tv and film. If you have an interest, someone is doing a podcast on it. Likewise, if you have an interest, you can do a podcast about it for less than $40 to get started.

    Thanks for the post Chris.

    • http://chrisbrogan.com/ Chris Brogan

      Glad to hear from you, and great to know you’ve been at it a while. : )

      • Stefan Halley

        Thanks. It’s funny. I do podcasts because I don’t like blogging. The irony is I write several blog posts worth of information every week in prep for doing these podcasts.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      That’s good Stefan “If you have an interest, someone is doing a podcast on it…”

  • http://www.facebook.com/roogoyle Lucas Raymond

    I’ve always wanted to podcast, and struggled to get something going last year. I’ve listened to a bunch (The traditional – This American life, RadioLab – and classics like Hometown Tales) but was always wanting to talk. It’s strange…I have three on the go right now, two very mainstream and one very VERY niche. The Mainstream ones (one a movie based show, the other about the music industry) struggle to find an audience. The third (a show about the music made by a very specific group of geeks) EXPLODED! And by exploded I mean after 10 episodes of the movie podcast over a year I’ve had the same number of listens as this geeky show collected in ONE DAY! After one week it has had over 500 downloads and is showing no signs of stopping, with very little promotion or marketing. So I learned something very interesting: if you cater to an audience that is small but does not have a voice…they will support you.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Lucas – that’s powerful learning:

      “if you cater to an audience that is small but does not have a voice…they will support you.”

      • http://chrisbrogan.com/ Chris Brogan

        You’ve nailed it, Lucas. Big!

  • Paul O’Mahony

    Great to have this discussion to dig into – must discuss with @rogeroverall on BusinessJazz Podcast

  • http://www.hansschiefelbein.com Hans Schiefelbein

    You got the Yeti mic! Me too! I agree, Chris. 2013 is the year of Podcast.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      So there is good reason to carry on podcasting – I must tell the others :)

  • http://greghauenstein.com/ Greg Hauenstein

    Podcasts are a staple of my work day and I’m slowly but surely breaking into the medium myself. My wife, a close friend and I started one that will be about running for office and how to run a campaign without selling your soul. It’s called Progress Farm.

    I listen to This American Life, Kevin Smith’s SModcast and Fatman on Batman, The Podcast Answer Man and a Downton Abbey fan podcast called Up Yours, Downstairs. Amongst others.

    My biggest problem is confidence behind the mic. I’d appreciate any advice from you guys and gals on how to handle this.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Greg – confidence is practice…

    • http://chrisbrogan.com/ Chris Brogan

      Record. Record. Record. Record. : )

    • Damian

      Have a conversation with someone as a ‘phone call’. Then listen to it to get more ‘used’ to yourself. Of course Chris and Paul’s idea of Just Do It is key.

  • http://twitter.com/myhairtalking Lori Peters

    So you are only using Skype now? What camera do you use for your videos now? I just listened to Pat Flynn on Affiliate Marketing Great podcast

    • http://my168project.com/ Matches Malone

      He actually did a post on that camera, I think. Some sorta Panasonic, if I’m not mistaken.

      • http://chrisbrogan.com/ Chris Brogan

        That was then. : ) New one is a canon Vixia…something. : )

        • http://my168project.com/ Matches Malone

          Tuning in really late… Did you make the change for any personal reason, or was it necessitated by business needs? And, are you willing to donate the old one to a washed up filmmaker? ;)

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      My podcasting partner Roger Overall recommends Pat Flynn… Must let him know your view Lori

    • http://chrisbrogan.com/ Chris Brogan

      Oh, I use lots of stuff. For video, I switch between my Canon Vixia HF…I forget. And my iMac’s built in.

  • Craig Baerwaldt

    My weekly podcast listening list:
    Marketing Over Coffee
    Six Pixels
    The Bean Cast
    (I have listened to almost every episode of those three shows for the last three years).

    I co-hosted and produced the Dream Career Podcast.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      This gets better & better – by the time I finish reading this stream of comments – there will be a big list to consider

    • http://chrisbrogan.com/ Chris Brogan

      Super! Glad you shared it. : )

  • TeachSocialBusiness

    I’m a big fan of podcasts Listen to hours of podcasts each week. In 2003 I stopped listening to commercial radio. As much as I love a lot of the NPR programs, I’ve nearly stopped listening live on-air and shifted to NPR via podcast and web, so I can listen to other podcasts in my car.

    On September 2, I started my own podcast: Shine Springs Farm Shinecast to help promote real food, sustainable lifestyles and brand my own farming venture. It’s available on iTunes, zune and doubleTwist. Haven’t added Stitcher yet (when I tried at episode 006, something didn’t work and I’ve been too busy to try again). Need to get back on that. As soon as I get through this last week of the semester.

    Perhaps more significantly, I teach a course called “Social Media Practices” and this semester I had students develop a podcast concept and create a sample podcast episode as part of the course requirements. Worked out really well. The sample episodes are available on the class blog and on a new site I set up called socialmediaclasspodcast dot come.

    I have plans for a bigger podcast presence in 2013. You’ll be hearing more about that very soon, Chris.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Wow – I’m glad I found this comment… “Shine Springs Farm Shinecast to help promote real food, sustainable lifestyles and brand my own farming venture…” captures my interest…
      Also your list is worth having & sharing

      • Sheree Martin

        Thanks, Paul (Replying via my Google+ rather than Disqus login, since I’m at work on different computer).

        I’m a week behind on my Shinecast episodes due to end-of-semester busyness, but plans are to get an episode out this week and I have interview in the can for next week, as well. Big plans for where I want to take the Shine Springs Farm Shinecast (and long-term dreams for the farm, as well).

        • http://www.theskooloflife.com Srinivas Rao

          Hey Sheree,

          Thanks for the mention in your list. Always interesting to see who is out there listening

          • Sheree Martin

            Thanks so much, Srini! Love what you’re doing. Very helpful.

    • http://chrisbrogan.com/ Chris Brogan

      Wow! What a great list!

      • Elizabeth Sebastian

        Mr. B., please tell Carol we’re not buying any of her particular brand of spiced lunchmeat ™. Also, is that the Adam Curry who used to be on MTV?

    • http://www.LipstickUnplugged.com/ Dee Copeland Patience

      Same here. My podcast launches January 2013 thanks to David Siteman Garland at The Rise to the Top.

      My Top Stitcher Listens :
      – The Rise to the Top (duh- have to listen to this one if you’re a blogger, web tv host or podcaster)
      – Blogcast FM (Srini is an awesome interviewer with THE most awesome guests)
      – Mixergy (Andrew Warner…best interviewer in the biz)
      – Michael Hyatt (yea, same here. I dont listen all of the time because it’s all over the place)
      –Audacity to Podcast (Daniel J Lewis has been around forever and does a great job teaching)

      NEW SHOWS
      – Successful Women Talk (Shelia is on the rise)
      – Eventual Millionaire (Jaime is going to hit it big soon. She’s got “it”)
      – Social Media Examiner (Stelzer set a new level for professional podcasts)

      –Entrepreneur on Fire (I can’t listen to them all, but I think John Dumas is onto something with daily podcasts. The world will be watching to see how long he can keep it up.)

    • Carol T. Singer

      up to I looked at the bank draft which said $9604, I be certain
      that…my… neighbours mother was actually receiving money part time
      from there pretty old laptop.. there dads buddy haz done this for only
      about 16 months and just took care of the dept on their house and
      purchased a brand new Fiat Multipla. I went here, jump15.comCHECK IT OUT

  • Jack Lynady

    Loved talk radio, loved cassette tapes, then CD’s and now podcasts.
    Best ones are a good balance between entertaining and informative. And no more than 30-40 minutes.

    Just started listening to yours a few weeks ago. U do a killer Job. U are a great interviewer. Guests have been good to. Maybe mix in somebody from your master’s class sometime. Love hearing real time stories.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Isn’t radio great? “real time stories” are so attractive… humans love stories – raw stories…

      • http://www.talknology.org/ Dave Thackeray

        Personality and passion win every time, Paul. Small world!

    • http://chrisbrogan.com/ Chris Brogan

      You’re kind. Get in, get out. : ) And that might be fun. : )

  • http://everydayemstips.com Greg Friese

    We have been able to keep our show going, the EMSEduCast (a show by and for paramedic educators) since February 2009. The aha moments that have helped me keep after it are a) this isn’t going to make money so keep it a hobby that you really enjoy, b) we have a great opportunity to archive the personalities (and their voices) in our niche. To keep podcasting from becoming overwhelming my top tips are 1) minimal to no show prep, 2) no editing.

    • Erin Goodman

      Thank you for this, Greg.

      I’m on break from my podcast as I evaluate where I want to go in the coming year and your perspective is really helpful to read.

    • http://my168project.com/ Matches Malone

      That would go against everything I believe in, actually. How long are your podcasts? What’s the optimum length?

      • http://everydayemstips.com Greg Friese

        Yes, no prep and no editing is controversial, but both tasks significantly increase the amount of time to get a show out. We have always had shows that are about an hour. I am not sure if that is optimal, but it feels right for the time we ask of a guest and to discuss a specific topic.

        • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

          Greg – I’m a big fan of live takes… no edits… human…

          • http://chrisbrogan.com/ Chris Brogan

            That you are, sir. : )

      • http://www.buzzmaven.com/ Scott Clark

        optimum length = however long while still being interesting IMO.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Greg – do I understand you right – you like podcasts that aren’t edited? Or is that your advice to podcasters – designed to make it easy to keep going?

  • http://www.bernixiong.com/ Berni Xiong (sh-UNG)

    1. How to make a podcast
    2. Bob Burg
    3. KTCO
    Oh my! You’ve made my day!

    Best cuz ever!

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Great – even more to consider…

    • http://chrisbrogan.com/ Chris Brogan

      Fun, right? : )

  • Dieverdog

    I’m a BIG fan of podcasts and have been listening to them for several years now. I listen while I commute and while I take walks or run errands. I love a lot of the British podcasts and the Public Radio ones like A Way With Words or Wait, Wait, Don’t Tell Me. I’ve never found it difficult to subscribe to them – mostly I do via iTunes and that’s super easy to manage. I’m always surprised they haven’t caught on even more than they have, I just LOVE them. You can find so many great topics out there on virtually ANY subject you might have an interest in. Some, of course are not as well done as others, but there are certainly a lot of very nicely done ones out there to pick from.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      More goodies here to add to the list of recommended podcasts… thanks

    • http://chrisbrogan.com/ Chris Brogan

      You explained why not. They’re too tricky.

  • Valerie

    Yup, we plan to teach and use podcasting in a youth digital media literacy initiative that we are putting in place in several middle and high schools.

    • rujmah

      Great idea!

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Yes – a great idea – would love to hear more about this

    • http://chrisbrogan.com/ Chris Brogan

      Excellent!

    • http://www.talknology.org/ Dave Thackeray

      Younger people have so much to share with us oldies. Podcasting can be a great sounding board and also act as a pacifier – there’s so much pent-up frustration in being a not-yet-adult that often having a voice and sharing it with others in your peer circles and beyond, can be a great way to vent and find acceptance.

      Let it all out – and let the microphone take the sting. Great idea, Valerie!

  • rujmah

    Great podcast, Chris! And it looks great on my iPhone too (very important).

    Personally, I’ve never stopped listening to Podcasts since the days of Adam Curry’s Daily Source Code. It’s just my requirements, interests and life has changed so that I have modified and continue to modify my listening habits.

    There’s so much out there these days that I am ruthless about getting rid of stuff if it’s not serving a purpose. That’s why I love the Podcast streamers such as Stitcher and iCatcher.

    Look forward to putting your podcast through its paces!

    • http://chrisbrogan.com/ Chris Brogan

      Cool! Glad that you’ve geen at it so long. : )

  • http://my168project.com/ Matches Malone

    There are only so many hours in the day. Without getting into a history of the medium, suffice it to say, I’m always listening to things that aren’t necessarily podcasts.

    Allegedly, my church is podcasting their sermons. However, as they didn’t seek my advice, they may simply be posting mp3′s to their site. This would seem like a 20th century solution.

    I’m truly interested in getting in on what you believe to be the back of the phenomenon, and I will start to publish my own. Stay tuned ;)

    • http://chrisbrogan.com/ Chris Brogan

      I’m never hung up on the delivery mechanisms. : )

    • Damian

      re:church
      Since our church has not conquered the IP rights issues for the music during the service, we are not posting the entire service. Gotta love the music services making it easy to send them money-NOT. The editing time to ‘strip out’ the sermon is more then anyone wants right now within our volunteer community.

      We tried and I think was a neat solution to do a discussion after the sermon (typically on a Tuesday morning) with the minister about the sermon. It was free-form enough to not be real burdensome, but still had a topic that was a starting point. There was a link to the text of the sermon, so the conversation was often a lot ‘deeper’ then one might expect. Recording on Tuesday (after a Sunday service) had enough time for me to look into the topic more if needed, and I would scribble questions during the sermon on Sunday and Monday. Of course, the minister (or whoever was guest at the pulpit) always had a lot more to say on the topic since their 20 minutes was often just enough to get started.

      It needed a little editing of removing dead air space, ‘levelating’ – equalizing volumes of my louder voice and her softer voice, but it seemed easy enough to do with free conference call recordings, removing the location issues that are often a challenge for team podcasts.

  • http://twitter.com/DavidaPride David Pride

    I listen to podcasts every day.

    - The Mike O’Meara Show
    - 48 Days to the work you love
    - Entrepreneur on Fire
    - Tech 411
    - Hubspot
    - Michael Hyatt

    i love them. In fact, I listen to them when I’m driving or working out. As a traveling salesman podcasts help me listen to the content I want to hear.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Lovely to have your list David…

    • http://chrisbrogan.com/ Chris Brogan

      Some great shows there. We listen to a lot of the same. : )

  • http://www.EmpowerNetwork.com/mikewilliamspro Mike Williams

    I can’t chime in as much on this topic I have not gotten into podcast, but I absolutely love Google hangouts.

    • http://chrisbrogan.com/ Chris Brogan

      Some people are saying they’re the new podcast. Though I don’t concur, I like the idea that it’s an option.

      • http://www.EmpowerNetwork.com/mikewilliamspro Mike Williams

        Ok, I see I guess it is worth checking out on some down time. Thanks

  • http://goinswriter.com/ Jeff Goins

    I had the same thought recently: looks like it went away and is now coming back strong. I think the reason is because people are more mobile now than ever.

    You can watch a video in the car.

    Well, you CAN, but you shouldn’t.

    Guess I really need to get onboard with those whole podcast thing, eh?

    • http://chrisbrogan.com/ Chris Brogan

      Okay, good point. : )

  • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

    Scott – any chance you know Audioboo.FM ?

    • http://www.buzzmaven.com/ Scott Clark

      Nope – have not looked at that one yet. I will put in in the review queue.. I update the list every quarter or so.

      • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

        Audioboo is a UK company – HQ in London – founded by Mark Rock. Competes with Soundcloud but much smaller. I’m a big user of it as a podcasting platform. Have over 2,000 individual podcasts there – so I suppose I have a vested interest in people checking it out.

  • Steve

    I love podcasts. I listen to them in the car, while I’m exercising, or pretty much any other time that I can’t read. Here’s a short list of some of my favorites:

    - Social Triggers Insider

    - Six Pixels of Separation

    - Advanced Selling podcast

    - Smart Passive Income Podcast

    - Duct Tape Marketing

    - Internet Marketing for Smart People (Though they haven’t released a new episode in quite a while)

    - Freakonomics podcast

    I use the podkicker (free) app for Android, and I love that as well.

    If anyone can suggest other podcasts I might like, I’d love to hear it.

    Steve

    • http://chrisbrogan.com/ Chris Brogan

      I like your choices!

  • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

    Another podcast to check out – great

  • http://www.djchuang.com/ djchuang

    Here’s my biggest reason for why podcasting is great – it’s the one social media format that doesn’t require using your EYES! Yes, you can listen to tons of great content (and bad content, too) with eyes closed.. and with my eyes needing glasses all the time, it’s nice to have a way to relax my eyes and tune in.. welcome back to podcasting Chris!

    • http://chrisbrogan.com/ Chris Brogan

      Smart, actually! I hadn’t really thought about it directly.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      A perfect reason … I love it… closing eyes is often the best way to see things clearly…

  • larissaparks

    I want to do Podcasting for my business in 2013. Been looking for resources for training, what equipment is needed etc. Know where I can find any quality Podcast training? Love this topic, thanks for writing it Chris!

    • http://chrisbrogan.com/ Chris Brogan

      There are tons of swell books about podcasting. Get Seen by Steve Garfield is good if you want to do video. I’m not up on who’s doing the easiest/best for audio. Google just a teensy bit and you’ll be overwhelmed with choices. As for QUALITY training… I don’t know who the players are these days. Will have to look.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Maybe the chat here will open up alliances… people helping each other with podcasting for our businesses… This blogpost may even help grow a little community that’ll paint a big picture…

    • http://www.talknology.org/ Dave Thackeray

      Larissa – I’m not selling my services by any stretch, but if you want a primer on everything needed to create a successful podcast, Google The Podcast Guy and get in touch if you want my ‘blog book’ featuring the best and most useful articles on getting started and pumping out brilliant podcasts. It’s all free!

  • http://www.shouldidrinkthat.com spoon

    As long as there is delicious craft beer to drink, I will keep on podcasting. Google Hangouts has actually given us more reason to pump out shows now that we can have people join us and just rip the audio from the OnAir video. We’ve done some tests and are now planning a schedule that might have us close to weekly.

    • http://chrisbrogan.com/ Chris Brogan

      Hahahaha! I did that beercast with Sam and Dogfish the other night and thought about how totally unfair that they didn’t bring YOU in as host. But it’s a weird story of backroom deals. : )

      • http://www.shouldidrinkthat.com spoon

        You did a great job! Sam has been rockin on these hangouts and its always fun to see him in a personal setting. We did one with a brewer as he was in the process of building his new facility. Very cool experience

  • http://twitter.com/fbelzer Frank Belzer

    Chris – I used to conduct an internet radio show and I dropped it because I thought it was getting old. Last week I was interviewed by Rod Sloane and he has a thriving podcast in the UK. Thanks for the heads up and maybe its time to get back in the game.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Thanks Frank – I don’t know Rod Sloane – will check him out now

    • http://chrisbrogan.com/ Chris Brogan

      Get back in, Frank! : )

    • http://www.talknology.org/ Dave Thackeray

      Frank, things always get old but thankfully they get new again with a spark. Sounds like Rod was yours.

      So often I get the question “I want to podcast for my business, but why would people listen to me?”

      It’s because you’re unique, you have an incredible mind, and there are thousands upon thousands of people share your vision and want to move the world forward.

      Keep plugging away, keep your guests doing the same for you (killer point, this) and then you’ll realise just how special you really are.

  • http://twitter.com/JohnnyFeisty Johnny Feisty

    Hi Chris, my favorite podcasts are still audio-only. I’m guessing it’s ’cause I grew up listening to comedy albums on headphones. This was partly the inspiration for me doing a podcast (@TVCopilot) in which I can do multiple voices and foley work that (hopefully) gives the listener a richer experience in their imagination than I could ever do with a video production on close to zero budget. Love this discussion, it’s fascinating to see how this develops.

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Johnny – you sound very interesting – “multiple voices” & imaginations – sound the sort of thing that most humans like… and experience inside their heads all the time

    • http://chrisbrogan.com/ Chris Brogan

      You and me both. Bill Cosby, Smothers Brothers, etc. I lived for records.

  • http://profiles.google.com/kevbayer Kevin Bayer

    I absolutely love audio podcasts. Can’t abide vidcasts. No time for `em. I have 26 different ‘casts that I download with Juice. I don’t always listen to every single episode. I put them on my phone and listen on my brief commute to and from work (and on the rare occasion that I travel.)
    I also very odd when it comes to *how* I listen. I put the current episodes I want to listen to in a directory, rename them all in the numerical order I want to listen, and copy that directory to my android phone and play each episode back with the “Podcast Player” app. Way back when, I used to copy the podcasts to a cassette to listen to in my car, and then switched to burning them to CD. Then I finally upgraded to an MP3 player, for a few months, but it died. Luckily by then, I finally had a smartphone.
    I listed to “fan” podcasts (for things like Star Wars, Star Trek, and Farscape), I listed to a couple of NPR “podcasts” (Wait Wait, and Ask Me Another), Skeptoid, Mysterious Universe, Career Tools, Manager Tools, The Public Speaker, Beyond the Box, PID Radio and a View From the Bunker, and others.
    I also tried my hand at my own podcast a couple of years ago, and hope to try again soon, and I’ve been part of the crew on a couple of podcasts (The Signal, and The ScaperChronicles).

    • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

      Hi Kevin, Interested to see you had a go at your own podcast – I hope you resume that experience & find a podcasting style that suits you

  • Mel

    Hey you didn’t actually show is HOW you make a podcast. It’s just a promotional spiel. What gives?

    • http://chrisbrogan.com/ Chris Brogan

      Read today’s article. And this wasn’t a post about how to podcast.

  • http://twitter.com/Omaniblog Paul O’Mahony (Cork)

    Yes – podcasting has become easy. The technology & software has made it possible for people to do what they want without being distracted by the hurdle of technical learning. Now we have a clear run at creating sound experiences.
    The question is “what are we going to do with this new facility? What good are we going to make happen?” Why podcast – that’s the question that vexes & excites me. The vision behind the sound… the imagination that drives the show… the purpose? What impact are we aiming for?
    The technical stuff is easy – the heart of the matter is rich.
    How to link the spirit behind the podcast with the spirits behind other human activities…
    Anyone podcasting about that sort of stuff?

    • http://chrisbrogan.com/ Chris Brogan

      That’s a huge question. : )

    • http://www.talknology.org/ Dave Thackeray

      This stuff will work itself out. Do we ask this question of conventional radio? It’s the warmth, the other person in the room. As tech evolves further and the pervasive internet means we have unlimited audio choices on tap, we won’t worry about how to link spirits. It will already have happened.

    • http://www.LipstickUnplugged.com/ Dee Copeland Patience

      Lot of women still not into podcasting, which is a little disappointing. Been talking with Jaime Tarde (Eventual Millionaire) and Shelia Butler (Successful Women Talk) about it and we still haven’t figured it out. We’d hate to say that it’s because they’re not as technical since that’s a stereotype and the technical part is something everyone has to overcome, not just women.

      Another idea was that maybe many women are busy with work, family, etc. and just aren’t aware of it.

      Hope to help change this either way.

  • http://raulcolon.net/ Raul Colon

    Subscribed on stitcher! Will be listening to it on my way to the Gym!

  • Dave Crenshaw

    Never
    really got into podcasting myself. Of course, I prefer reading to
    listening…it lets me digest the information a lot faster.

    • http://chrisbrogan.com/ Chris Brogan

      Definitely faster. Agreed.