PodTech Announces New CEO

John Furrier posts here that PodTech is “taking it to the next level” with new CEO James McCormick. There have been some recent shifts in effort over there, but I think PodTech is still pushing forward with their vision of creating and distributing quality audio and video products for the tech and social media space. (My words not theirs. That’s how I see their brand.)

I’ve listened to PodTech podcasts for years, and find some value in their interviews with tech, marketing, and investment types. In recent months, I applauded their efforts to make videoblogging part of their stable. Though there have been some recent changes in where things are going, I believe that PodTech is still hard at work, trying to figure out a way to build a successful business around the new media production space.

Pay close attention to this space, those of you who make media. As the mainstream pushes into what was “our” space, and as pioneer companies like PodTech and Podshow face new challenges, your attention should be on understanding where this will take YOU and the space as a whole.

My guess? Consolidation and reworking of models is coming. Not just for PodTech, but for everyone trying to make new media work for them.

Good luck, John and the PodTech team. Keep trying to make sense of it all.

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http://www.chrisheuer.com/ Chris Heuer

Great points Chris.

Since I know so many people over there, I was focused on the micro issues. What this means for the industry as a whole is much more important really. That said, I think the models are still fairly well enunciated, with the problem areas in regards to technology enabling business models.

People will pay for hardware, but don’t want to pay for software… unless you are a professional making a real income off of it at least.

People can get nearly free hosting, free publishing/re-publishing tools and many other technological innovations for free – at least over the short term.

Media though is relatively simple – we are in the creative economy and the economic models are fairly clear (though there are certainly less clear hybrids emerging).

1 – do it because you love it
2 – do it because you need to be famous to breathe
3 – do it in the hopes of getting noticed and making it to the major networks
4 – do it in the hopes of getting a little scratch to pay for coffee, or expenses
5 – do it because you love it and have built a large enough of an audience to make good income from advertisers/sponsors
6 – do it because you are a recognized expert on a topic of scarce insight and have enough people who are willing to pay for a subscription to your content
7 – do it as part of a network (digital or analog) that will pay you for it

Of course, this can be looked at as “path to professionalism” (though that part of the story cuts at the heart of the passion that drives the original community). This is where I am a big fan of what Susan Bratton is doing with the Association of Downloadable Media – I think they will solve for a lot of problems and help drive new innovation that helps people, regardless of which one of the 7 models they choose for themselves…

More to come on my blog later tonight on the bigger picture
http://www.chrisheuer.com/ Chris Heuer

Great points Chris.

Since I know so many people over there, I was focused on the micro issues. What this means for the industry as a whole is much more important really. That said, I think the models are still fairly well enunciated, with the problem areas in regards to technology enabling business models.

People will pay for hardware, but don’t want to pay for software… unless you are a professional making a real income off of it at least.

People can get nearly free hosting, free publishing/re-publishing tools and many other technological innovations for free – at least over the short term.

Media though is relatively simple – we are in the creative economy and the economic models are fairly clear (though there are certainly less clear hybrids emerging).

1 – do it because you love it
2 – do it because you need to be famous to breathe
3 – do it in the hopes of getting noticed and making it to the major networks
4 – do it in the hopes of getting a little scratch to pay for coffee, or expenses
5 – do it because you love it and have built a large enough of an audience to make good income from advertisers/sponsors
6 – do it because you are a recognized expert on a topic of scarce insight and have enough people who are willing to pay for a subscription to your content
7 – do it as part of a network (digital or analog) that will pay you for it

Of course, this can be looked at as “path to professionalism” (though that part of the story cuts at the heart of the passion that drives the original community). This is where I am a big fan of what Susan Bratton is doing with the Association of Downloadable Media – I think they will solve for a lot of problems and help drive new innovation that helps people, regardless of which one of the 7 models they choose for themselves…

More to come on my blog later tonight on the bigger picture
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PODTECH ANNOUNCES NEW CEO
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PODTECH ANNOUNCES NEW CEO

PodTech Announces New CEO

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