Inclusion and collective intelligence = powerful change and appreciation of simple things. It is also really possible to listen to people you will never meet and learn.

Thanks for your post.

Sal

There is a difference (I know you all know this), between social networking and social marketing.

Concepts like Social CRM are now embedded into large organization tools for communication.

Technology is meant to carry out our intentions. It’s not my intention to call Angela at her office, her boat or her home. It’s my intention to “Call Angela” and technology then connects at the right place.

In this way, we can begin to understand intentions of how we choose to communicate and develop methodologies.

It’s not that the language of the Internet is focused only on money. It’s that the business language of the internet is changing nuance and context. And,it will exclude many people unless we understand intentions and work responsibly as both communities of interest and need.

At Davos a couple of years ago,it was mentioned that people using Internet had reach astounding numbers. However, more than 400,000 people had yet to make their first phone call.

Television did not destroy radio and the internet has not destroyed the written book.

Really understanding how we are progressing and questioning assumptions is important.

Last week for example,when Europe made a rapid decision that affected the U.S. Stock Market in a positive way, you could almost feel the sudden understanding of a global business solution.

In the same way, we need to understand that global communication, change management and project management has radically changed without our acknowledging it.

What Twitter and other networking tools enable is choice. When E-bay was invented, it had little to do with online auctions. Rather, it was a new model for distribution of services and goods from the buyers’ point of view, not the manufacturer’s perspective.

So too, has communication evolved from the tool and distribution context.

What must never be inhibited is freedom expression. And, we should never be creating a need to conform. That’s what crushes the human spirit. Unfortunately, many organizations work that way.

http://tinyurl.com/76fh5

“The medium is the message.”

Exactly, Angela. I was just having a conversation with a colleague who refuses to do any kind of online social networking. I told him he’ll have great difficulty marketing to anyone who doesn’t live in his town if he isn’t willing to leverage the internet to build relationships.

To me, social networking online is just like belonging to the local chamber of commerce or a service organization. I’ve built my business by developing those kinds of relationships. Except online, geography is a non-issue. The closer we get to life-like interaction, with real time video and audio streams, the more the lines will be blurred.

Thank you, Chris for letting me be your guest blogger today. It means a lot.

Mike