August 3, 2006 4 Comments

Press Release Experience?

Does anyone have experience writing press releases? Do you have resources I can look at? Should I just crib other press releases? Are there different variations of the format that I should know about?

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  • http://www.DrinksAreOnMe.net Dale Cruse

    http://www.webwire.com/FormatGuidelines.asp

    That’s as good a reference as any.

    However… here’s the dirty little secret of press releases: No one cares.

    Press releases exist as a teaser for a journalist to pick up a story. If a journalist never writes the story, why did you bother? Sort of like if a tree falls in the forest and no one hears it….

    True story: When I worked at CBS News.com in Manhattan, we had a fax machine dedicated to receiving press releases. As you might imagine, since CBS News is a major news outlet, we received many press releases every day. The fax machine was set at the edge of a desk so that as paper came out, it went straight into the trash can below. Tell me: What was the point of any of those press releases being sent out?

  • http://www.24stgeorge.com Dale Cruse

    http://www.webwire.com/FormatGuidelines.asp

    That’s as good a reference as any.

    However… here’s the dirty little secret of press releases: No one cares.

    Press releases exist as a teaser for a journalist to pick up a story. If a journalist never writes the story, why did you bother? Sort of like if a tree falls in the forest and no one hears it….

    True story: When I worked at CBS News.com in Manhattan, we had a fax machine dedicated to receiving press releases. As you might imagine, since CBS News is a major news outlet, we received many press releases every day. The fax machine was set at the edge of a desk so that as paper came out, it went straight into the trash can below. Tell me: What was the point of any of those press releases being sent out?

  • http://blog.markmoloney.com/ Mark M

    Make it easy for a journalist: keep it short, and include copy-and-pasteable quotations.

  • http://blog.markmoloney.com/ Mark M

    Make it easy for a journalist: keep it short, and include copy-and-pasteable quotations.